Guide: How to End IVR Horrors: Three Strategies to Deliver a Connected Customer Experience

Guide | April 15, 2019 | Sponsored

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When your customers call you in their moments of need, are they automatically connected to the person in your organization who can best help them – or are they immediately forced to muddle through a maze of IVR menus that leaves them frustrated, before connecting them to an agent who's not equipped to help them?If you care about

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NX Direct

Open since 2009, NX Direct is a leader in direct marketing and sales in Atlanta, Georgia! We have expanded into 3 new markets and have plans to expand to an additional 4 new markets over the course of 2017. Our firm partners with Fortune 500 companies focusing on increasing brand recognition and new account acquisition through retail-based channels. Companies choose to partner with us for a few reasons, one of the top being our commitment to excellence. Not only does NX Direct has proven to work systems and statistics that back up our ability to perform, we do so with the highest of integrity and values. Our team is professional and motivated to meet and exceed clients expectations.

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The technology tightrope setup by brand experience

Article | March 23, 2020

No industry is immune from the growing shift toward customer-centricity. With virtually limitless possibilities where customers can turn, brands that expect consistent business need to create and provide engaging customer experiences. Walking the thin line between intriguing and efficient has proven to be overwhelming for brands seeking help from the technology that promises to answer it all. But that’s because technology is just opportunity until you make something of it; it’s the means, not the ends.

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Plunge in digital ad prices opens spending opportunity for start-ups in gaming, e-commerce and online education

Article | March 23, 2020

The coronavirus epidemic has so ravaged travel, live entertainment and physical retail that companies across those industries have frozen their marketing, causing ad prices to plunge. Meanwhile, online beauty brand Insert Name Here is generating so much business that it’s snapping up ad space at a discount. Based in Los Angeles, Insert Name Here sells hair extensions and wigs, which are in high demand now that women are unable to visit their hairstylists. To reach all those consumers who are stuck at home, Insert Name Here is working with social media influencers to create do-it-yourself styling videos for Instagram as well as Facebook, Tik Tok, Snapchat and YouTube.

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How to Restore Competition in Digital Advertising Markets and Protect Users

Article | March 23, 2020

After a careful analysis, the British Competition and Markets Authority (CMA) concluded that Google and Facebook dominate many online markets, including search, social media, search advertisement, display advertising, and open display advertising. The agency also concluded that while some of this concentration is due to specific market failures, these companies’ dominance is also due to a series of artificial barriers to entry and expansion of competitors that “if addressed through appropriate remedies could profitably sustain competition between a number of” players.

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How to Reinvent Digital Advertising After the Death of the Cookie

Article | March 23, 2020

Proving that its privacy mission isn’t just talk, Google has taken its first major step towards blocking third-party cookies. In its latest policy update, Chrome 80 will stop supporting cross-site sharing, unless cookies are flagged in line with the SameSite internet standard. On the surface, this move is about online security and clarity. As long as technology vendors and publishers label cookies accurately, tracking and targeted ads can keep running. But with semi-restricted cookie sharing now the default for those who fail to flag, it seems like this will be a sizeable nail in the cookie coffin.

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Spotlight

NX Direct

Open since 2009, NX Direct is a leader in direct marketing and sales in Atlanta, Georgia! We have expanded into 3 new markets and have plans to expand to an additional 4 new markets over the course of 2017. Our firm partners with Fortune 500 companies focusing on increasing brand recognition and new account acquisition through retail-based channels. Companies choose to partner with us for a few reasons, one of the top being our commitment to excellence. Not only does NX Direct has proven to work systems and statistics that back up our ability to perform, we do so with the highest of integrity and values. Our team is professional and motivated to meet and exceed clients expectations.

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