Hey, Mark Zuckerberg: A software CEO describes how Facebook can fix its ugly ad problem

| April 10, 2018

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Testimony provided to the Senate and House of Representatives commerce committees by Justin Choi, CEO of Nativo, an advertising software maker with news publisher clients and U.S. offices in Los Angeles, Chicago and New York . The Cambridge Analytica scandal is not merely a case of data abuse by a single political player on Facebook. Although Facebook’s recent admissions have exposed a number of vulnerabilities and questionable practices at the social media giant, the true concerns for the advertising industry – and indeed society itself – go much deeper.

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Catsnake: The Story Agency

Stories aren’t just fun – they’re essential to what makes us human.Telling the right story can shift attitudes, sell products and swing elections. Whether an organisation succeeds or fails can come down to whether they’re telling the right story, in the right way.At Catsnake we harness the three truths which make storytelling so powerful:We know that stories can change the world. Let us help shape yours.

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4 Secrets to Revolutionize Your Facebook Advertising Campaign’s ROI in 2020

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Digital marketing is growing at an exponential rate. In fact, if you have a business and you’re not utilizing digital marketing by now, it’s essential that you get on board. One of digital marketing’s best tools is the good old social media ad. Yep, 2020 is seeing a resurgence of Facebook Ads and you’re going to want to jump on this train before it leaves the station with your target market on it. You may be rolling your eyes, thinking about the trouble or lack of success that you’ve had with Facebook Advertising in the past. Don’t worry. We’re here to show you the ropes and help you put forth the absolute best Facebook Ads that will bring you tons of traffic and increase your conversions

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Our Promise: Content to Count on During Uncertain Times

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There is no doubt that we are experiencing times of tremendous change and uncertainty. Yet Univision's mission remains the same -- to inform, empower and entertain U.S. Hispanics.With a strong programming lineup, due to exceptional content partners and a proven strategy, we are focused on super-serving our audience, especially now when they need us most.

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What do the roaring 20s have in store for mobile advertising?

Article | February 19, 2020

The 2010s will go down as one of most influential decades in the current ‘digital revolution’. The emergence and mass-adoption of smartphones has provided billions of people around the globe with the ability to access the internet quickly and in any situation. This unparalleled uptake of a new technology signals the true beginning of the information era. Virtually limitless knowledge is available in almost everyone’s pocket or purse, leading to the birth of an entirely new category within the digital marketing landscape. But as smartphones start to lose their novelty, and a generation of people begin to reach adolescence knowing nothing of the pre-mobile era, what does the future hold for mobile advertising? And how can we best prepare?

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Microsoft Advertising If Functions For Dynamic Ad Copy

Article | February 19, 2020

Microsoft Advertising announced global support for IF functions. You can use these IF functions to customize your ad text and ads for searchers based on their device or a specific audience segment. "Conditional messaging allows advertisers to simplify their campaign management and reduce effort on bulky operations eliminating the need to set up multiple campaigns and ads," Microsoft explained. When the ad is served, if the searchers device or audience referenced in the IF function meets the condition, then the parameter is replaced with the text that's indicated. Otherwise, the entire parameter is replaced with the default value that's provided.

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Spotlight

Catsnake: The Story Agency

Stories aren’t just fun – they’re essential to what makes us human.Telling the right story can shift attitudes, sell products and swing elections. Whether an organisation succeeds or fails can come down to whether they’re telling the right story, in the right way.At Catsnake we harness the three truths which make storytelling so powerful:We know that stories can change the world. Let us help shape yours.

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