Hey, Mark Zuckerberg: A software CEO describes how Facebook can fix its ugly ad problem

| April 10, 2018

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Testimony provided to the Senate and House of Representatives commerce committees by Justin Choi, CEO of Nativo, an advertising software maker with news publisher clients and U.S. offices in Los Angeles, Chicago and New York . The Cambridge Analytica scandal is not merely a case of data abuse by a single political player on Facebook. Although Facebook’s recent admissions have exposed a number of vulnerabilities and questionable practices at the social media giant, the true concerns for the advertising industry – and indeed society itself – go much deeper.

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Fork Media

Fork Media is one of the fastest growing disruptive ad-tech companies with presence in India and UAE. Since its inception, Fork Media has emerged as a leader in the premium advertising space with substantial play across in-image, native and most recently, video. Fork has also forayed into performance advertising and location based advertising.

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We use a data-driven blend of media, experience and content to drive performance

Article | November 10, 2020

eCommerce requires a balance of media, branding, supply chain, and retail excellence. Reprise has a specialist unit, Reprise Commerce, that delivers all of these to grow sales online and offline. Reprise Commerce is built and led by Amazon alumni and organized around Reprise’s proprietary process for accelerating your Customer Flow. Our team of 250 eCommerce specialists globally drives revenue by building brand experiences and operations.

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Brands need to stop talking and start doing

Article | April 9, 2020

It’s fair to say that 'less talk, more do' is sound advice at the best of times, but it is particularly prescient for brands at the current time with the Covid-19 at it's peak. People aren’t interested in good wishes, they need actions and tangible help. Brands would be well advised to shut up at the moment. Before this piece goes any further there are two important things to acknowledge; the first is that marketing is of miniscule importance at the moment, and of no importance compared to the people on the frontline fighting, and dealing with, the coronavirus. Everything is relative, and for those people that do work in marketing and those that rely on its success for millions of businesses and livelihoods, it is worth exploring for improvement.

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Advertising industry leads on work from home push

Article | March 16, 2020

Adland is leading the charge in directing employees to work from home, according to anonymous community platform Fishbowl. The company ran a survey asking one simple question: "Has your workplace restricted travel or encouraged you to work remotely due to coronavirus?" More than 10,000 verified users responded either yes or no. The survey, which ran from March 11 to March 12, found that when separating by industry, advertising had the highest ratio of employees responding that their workplace is restricting travel or encouraging remote work, with 63.15 percent. Overall, 52.21 percent of respondents nationwide, said that their workplace has restricted travel or encouraged them to work remotely.

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Criteo announces new traffic generation solution to increase the engagement

Article | March 13, 2020

Criteo S.A. the global technology company powering the world’s marketers with trusted and impactful advertising, today announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased website traffic. Previously in beta testing with over 750 clients, our Traffic Generation solution enables marketers to influence prospective users in high-intent moments as they research, compare and consider different brands. The launch expands Criteo’s portfolio beyond lower-funnel retargeting and includes over 300 in-market audiences that retailers and brands can tap into martech news.

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Spotlight

Fork Media

Fork Media is one of the fastest growing disruptive ad-tech companies with presence in India and UAE. Since its inception, Fork Media has emerged as a leader in the premium advertising space with substantial play across in-image, native and most recently, video. Fork has also forayed into performance advertising and location based advertising.

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