Hottest B2B Content Marketing Trends in 2019

| February 12, 2019

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With its unmatched effectiveness and considerable ROI it delivers, it is no wonder why content marketing is becoming more and more popular among B2B companies nowadays. In fact, the recently released annual B2B Content Marketing Benchmarks, Budgets, and Trends from Content Marketing Institute revealed that 70% of B2B marketers have a much/somewhat more success in content marketing than in 2017

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TruSignal

TruSignal is the industry leader in Predictive Score Marketing: leveraging offline data and predictive scoring to help brands, agencies and platforms more accurately and efficiently target people across digital channels and devices at scale. Our predictive scoring engine combines a brand’s first-party data with our powerful offline data to calculate a score for 220 million U.S. adults that helps marketers determine who to target and who to avoid. These custom, people-based audiences are targetable across television, radio, mobile, social, native and desktop.

OTHER ARTICLES

How advertisers can be more innovative during trying times

Article | April 15, 2020

The impact of COVID-19, the disease caused by the novel coronavirus, is being felt by millions of people across the globe. While nobody knows how long this period will last, I believe it's important for companies to try to find some semblance of normalcy. To do so, companies should consider all the ways they can continue to move forward with an eye toward empathy. This mindset comes with its own unique restrictions and challenges as human behaviors evolve. With the rise of social distancing and limits around public gatherings, people are moving away from live entertainment, such as movie theaters, plays, sporting events and concerts. Instead, they are spending more time streaming their favorite movies and shows, browsing social media, and playing video games from the comfort of their homes. In lieu of socializing at restaurants and bars, people are connecting with colleagues, friends and loved ones digitally, and many are doing their shopping via e-commerce.

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AdTech Vs MarTech: What’s The Difference?

Article | April 15, 2020

The difference between advertising and marketing is clear as day. Advertising is a specific subset of marketing that focuses on promoting products or services. On the other hand, marketing is a business practice that aims to identify, interact, and engage with customers. While it is easy to distinguish marketing from advertising and vice versa, new concepts have risen to confuse marketers and advertisers alike. AdTech and MarTech are two relatively new terms that some people use interchangeably. In reality, AdTech and MarTech are different, even if the differences are slightly noticeable.

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Brands from Heinz to Netflix are donating to COVID-19 relief. How you can join them

Article | April 15, 2020

A global pandemic isn’t exactly the best marketing opportunity for any brand. As the coronavirus crisis continues, brands are navigating uncharted territory, where business is anything but usual and the line between legitimate advertising and crass opportunism is thinner than ever in the eyes of the general public. Smart brands have found a way to adapt, tapping into their wide cultural reach, supply chains, and more to remind us that there are humans behind those logos. Ford, for example, dropped two ongoing ads that had been planned for March Madness and instead created two new ads around providing Ford Credit customers some breathing room around their car payments. LVMH was one of the first large brand operations to adapt its production line to make hand sanitizer for local hospitals and communities.

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Apple Now Allows Push Notification Advertising

Article | April 15, 2020

The company stated that the majority of Apple devices now are running iOS 13. It is the latest iOS. With that in mind, developers must update their apps using the latest iOS and technologies available. Apple requires developers to use the iOS 13 SDK when creating new apps and updates. This new guideline will start on April 30, 2020. With this kit, apps can provide features, like Dark Mode and others. Furthermore, the company wants developers to ensure that their apps are compatible with supported devices, like the iPhone 11 and the latest iPad. With the latest App Store guidelines, Apple is lifting its restrictions regarding push notifications. The company has banned apps from using push notifications in promoting or advertising products. However, this ban has been lifted as per the current guidelines.

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Spotlight

TruSignal

TruSignal is the industry leader in Predictive Score Marketing: leveraging offline data and predictive scoring to help brands, agencies and platforms more accurately and efficiently target people across digital channels and devices at scale. Our predictive scoring engine combines a brand’s first-party data with our powerful offline data to calculate a score for 220 million U.S. adults that helps marketers determine who to target and who to avoid. These custom, people-based audiences are targetable across television, radio, mobile, social, native and desktop.

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