Hottest B2B Content Marketing Trends in 2019

| February 12, 2019

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With its unmatched effectiveness and considerable ROI it delivers, it is no wonder why content marketing is becoming more and more popular among B2B companies nowadays. In fact, the recently released annual B2B Content Marketing Benchmarks, Budgets, and Trends from Content Marketing Institute revealed that 70% of B2B marketers have a much/somewhat more success in content marketing than in 2017

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IconPeak

IconPeak is a leading mobile advertising platform. We build apps from scratch, monetize existing ones and acquire audiences for top app developers.As a TUNE Certified Partner, we help advertisers such as Machine Zone, Science Inc. and Elex Tech to discover new users; be it through Social Media Influencers, native placements or video ads. We also offer monetization solutions for developers looking to drive revenue through their apps.

OTHER ARTICLES

Verizon’s new marketing tool sets emails to arrive when you look at your inbox

Article | April 10, 2020

Verizon quietly introduced a new email marketing feature yesterday that it calls “View Time Optimization,” which the company says automatically times emails from companies to arrive the moment you’re looking at your email inbox, so it sits at the very top as a new message. The service is part of Verizon’s suite of email and web advertising properties, which includes AOL and Yahoo, and well-known programmer David Heinemeier Hansson (the inventor of the Ruby on Rails web application framework) called out Verizon on Twitter on Friday for what he calls an “Orwellian” ad placement tool.

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Brands from Heinz to Netflix are donating to COVID-19 relief. How you can join them

Article | March 21, 2020

A global pandemic isn’t exactly the best marketing opportunity for any brand. As the coronavirus crisis continues, brands are navigating uncharted territory, where business is anything but usual and the line between legitimate advertising and crass opportunism is thinner than ever in the eyes of the general public. Smart brands have found a way to adapt, tapping into their wide cultural reach, supply chains, and more to remind us that there are humans behind those logos. Ford, for example, dropped two ongoing ads that had been planned for March Madness and instead created two new ads around providing Ford Credit customers some breathing room around their car payments. LVMH was one of the first large brand operations to adapt its production line to make hand sanitizer for local hospitals and communities.

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DTC brands are tightening up how much they spend on digital advertising

Article | March 23, 2020

For the past couple of years, investors have been urging direct-to-consumer brands to rely less on digital advertising to acquire new customers. Now, it’s become even more important for them to be more efficient with their advertising spend with the coronavirus pandemic. some cuts. Many direct-to-consumer advertising brands are pulling back on their advertising spend on Facebook and Google as they anticipate shoppers will tighten their wallets in the coming months. Joe Yakuel, founder and CEO of performance marketing agency Within, which has worked with Nike and Spanx among other brands, estimated that among his clients overall, their ad spend was down a little more than a third at the beginning of last week, compared to two weeks ago. Within also launched a COVID-19 ad spend tracker, which shows that among a sampling of the agency’s fashion and luxury clients, Facebook ad spend was down roughly 27% and 36% month-over-month respectively.

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What do the roaring 20s have in store for mobile advertising?

Article | February 24, 2020

The 2010s will go down as one of most influential decades in the current ‘digital revolution’. The emergence and mass-adoption of smartphones has provided billions of people around the globe with the ability to access the internet quickly and in any situation. This unparalleled uptake of a new technology signals the true beginning of the information era. Virtually limitless knowledge is available in almost everyone’s pocket or purse, leading to the birth of an entirely new category within the digital marketing landscape. But as smartphones start to lose their novelty, and a generation of people begin to reach adolescence knowing nothing of the pre-mobile era, what does the future hold for mobile advertising? And how can we best prepare?

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Spotlight

IconPeak

IconPeak is a leading mobile advertising platform. We build apps from scratch, monetize existing ones and acquire audiences for top app developers.As a TUNE Certified Partner, we help advertisers such as Machine Zone, Science Inc. and Elex Tech to discover new users; be it through Social Media Influencers, native placements or video ads. We also offer monetization solutions for developers looking to drive revenue through their apps.

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