HOW ACCOUNT-BASED ADVERTISING IMPACTS PIPELINE

JOHN DERING | June 26, 2018

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At Demandbase, we strive to not only deliver top-notch ABM technology to help B2B marketers achieve more success, but we also aim to find diamonds in the rough to help our community grow from our own learnings. We know that B2B marketers have a plethora of options to choose from. We also know or at least say we do that better engagement increases the chances of a sale. But we wanted to put our money where our mouth is and not simply stand on the pulpit of historical thought leaders. And so, our “Getting Real With ABM” blog series was born. In it, we’ll dive into how we’re testing our own ABM practice, including the successes and failures we’re seeing along the way. We’ll continue to bring you the key insights as we evolve our ABM practice, so be sure to subscribe to our blog newsletter to keep up to date on the latest in ABM performance. Until then, here’s our first experiment.

Spotlight

GlassView

Brands used to be able to dictate what ads consumers watched. This is no longer the case. Consumers choose what they want to watch and when; brands must adapt. Glassview's unique pro-active marketing platform will transform your digital video campaign. We guarantee results that are far superior than anyone else in the industry. See what our algorithm driven approach to campaign optimization and real-time analytics can do for you.

OTHER ARTICLES

Digital Billboard Brand Marketing Budget & Strategy

Article | April 6, 2020

Starting first with the budget: What do you want to invest on a daily basis in your brand? My recommendation here in a local area is going to be $20 per day per brand channel. So what that means is, if you want to be on a digital billboard on a highway, that’s $20. If you want to be on Facebook for the day, that’s $20. On Instagram is $20. If you want to be on YouTube, that’s another $20. And so you can quickly get to where your budget is roughly anywhere from $60 to $100 a day, whether you’re on anywhere three to five different channels. I definitely recommend multi-channel, that’s going to build trust. Because if somebody sees you in all these different places, every time they see you, it’s just another element of trust (which would avoid questions like: “Is dropshipping legal?” or “Is dropshipping dead?”). You’re covering all areas. Digital billboards on the highway are extremely powerful because it makes you instantly think, like this business is on a little bit higher level than the other businesses.

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Industry Pros Speak on Gen Z's Need for Authenticity, Community, and Fluidity

Article | March 16, 2020

With the cancelation of SXSW due to coronavirus (COVID-19), The Female Quotient quickly shifted its in-person sessions to live but virtual discourse on subjects top-of-mind for marketers today. One especially hot area: building a connection with Generation Z. Several female marketing leaders representing Gen X, millennials, and Gen Z, weighed in on the topic in FQ's SXSW Virtual Equality Lounge — discussing how gen Z is reshaping perspectives.

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Rakuten Launches Rakuten Advertising as a Premier Destination

Article | February 13, 2020

For the first time, brands, advertisers and agencies can now harness Rakuten’s far-reaching media properties, consumer insights and award-winning performance marketing ecosystem with today’s launch of Rakuten Advertising martech news. “Advertisers know their customers, but discovering new ones and building enduring connections with them is increasingly difficult in today’s competitive consumer marketplace,” said Amit Patel, CEO, Rakuten Americas. “By drawing on audiences, insights and the well-established performance marketing excellence of the Rakuten ecosystem, Rakuten Advertising will be an unmatchable partner for digital marketers aiming to surpass their business goals.”

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3 Facebook Ad Ideas to Get Your Content Seen by Your ‘Perfect’ Audience

Article | June 21, 2021

You have countless ways to promote your content online, but one of the most effective is Facebook ads. With over 1.8 billion daily active users, you can almost guarantee your audience is there. You just need to learn how to get your content in front of them. Given a Facebook post’s organic reach is in the single digits, your time is best spent making the advertising side work for your content. In this guide, I detail three of my most effective ways to promote content using Facebook advertising (without ever touching that boost button.) 1. Create a “content bucket” campaign to reach new fans Many content creators are focused on more. They want more fans, more readers/listeners/viewers. With that in mind, focus first on growing your audience by reaching people who are unfamiliar with your brand or your brand’s content – but who would be interested in your topic. My “content bucket” campaign idea works so you don’t have to spend too much time creating big Facebook campaigns for every piece of content you publish. The concept is simple: You create one campaign. Every time you publish a new piece of content, add it to that campaign. Let me walk through how to set this up: Head into your Facebook ads manager and click on “create new campaign.” Pick an objective based on the content. If it’s a Facebook video, pick video views. If it’s a blog, podcast, YouTube video, or other non-Facebook content, select traffic.

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Spotlight

GlassView

Brands used to be able to dictate what ads consumers watched. This is no longer the case. Consumers choose what they want to watch and when; brands must adapt. Glassview's unique pro-active marketing platform will transform your digital video campaign. We guarantee results that are far superior than anyone else in the industry. See what our algorithm driven approach to campaign optimization and real-time analytics can do for you.

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