How advertisers can be more innovative during trying times

RICKY RAY BUTLER | April 15, 2020

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The impact of COVID-19, the disease caused by the novel coronavirus, is being felt by millions of people across the globe. While nobody knows how long this period will last, I believe it's important for companies to try to find some semblance of normalcy. To do so, companies should consider all the ways they can continue to move forward with an eye toward empathy. This mindset comes with its own unique restrictions and challenges as human behaviors evolve. With the rise of social distancing and limits around public gatherings, people are moving away from live entertainment, such as movie theaters, plays, sporting events and concerts. Instead, they are spending more time streaming their favorite movies and shows, browsing social media, and playing video games from the comfort of their homes. In lieu of socializing at restaurants and bars, people are connecting with colleagues, friends and loved ones digitally, and many are doing their shopping via e-commerce.

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Spotlight

Giovatto Advertising

Solutions take more than just a single answer. It takes a team of experienced professionals fueled by desire and driven by commitment to their crafts. At Giovatto Advertising, we pride ourselves on offering the full agency experience. You benefit the most by receiving a complete in-house, start-to-finish custom advertising strategy.

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