How BlockChain Technology Is Benefiting Digital Marketing & Advertising Industries

| February 18, 2020

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Blockchain, the technology that supports Bitcoin and numerous other innovative uses, can be defined as an unalterable, decentralized and distributed ledger or digital record of transactions in the participant’s network. Another definition from Ledger SAS describes a blockchain as “a distributed ledger similar to a database, but rather than being controlled by a central authority (i.e., a firm like Google, small company, or individual) the ledger is dispersed across multiple computers, which can be located all over the world and run by anyone with an Internet connection.”
Under pre-defined rules, the Blockchain ledger entries are governed and validated by a peer-to-peer (P2P) network of participants. The ledger can either be public like the Bitcoin or can also be private, with all Blockchain entries having selected participants who are all “peers” in the network and serve as equal validators of the state of the ledger.

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AccuData Integrated Marketing

For more than 25 years, AccuData Integrated Marketing has remained dedicated to addressing our partners' challenges through innovation and service. Today, we are the leading data solutions provider, helping our clients succeed with a full suite of data-driven marketing solutions. We propel marketing success for thousands of companies through our strategic data partnerships, powerful technologies, and by offering scalable data solutions to meet the needs of both small to mid-size businesses and large national brands. Data Sources: Targeted B2C and B2B datasets, including AccuLeads® the largest collection of databases available online, 24/7. Data Services: Custom processing, hygiene and enhancement solutions to optimize your data and expand multichannel opportunities.

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Spotlight

AccuData Integrated Marketing

For more than 25 years, AccuData Integrated Marketing has remained dedicated to addressing our partners' challenges through innovation and service. Today, we are the leading data solutions provider, helping our clients succeed with a full suite of data-driven marketing solutions. We propel marketing success for thousands of companies through our strategic data partnerships, powerful technologies, and by offering scalable data solutions to meet the needs of both small to mid-size businesses and large national brands. Data Sources: Targeted B2C and B2B datasets, including AccuLeads® the largest collection of databases available online, 24/7. Data Services: Custom processing, hygiene and enhancement solutions to optimize your data and expand multichannel opportunities.

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