How blockchain will impact digital signage advertising

BRADLEY COOPER | October 17, 2019

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Blockchain is a term that gets thrown around at almost every conference nowadays. Even restaurant conferences like the Restaurant Franchising and Innovation Summit did a session this year on what the blockchain is and how it will impact the restaurant industry. There are two reasons for all this talk: first, many people recognize the potential of blockchain and second very few people understand what it is. Blockchain has the potential to transform a variety of industries, and that includes digital signage advertising. But first, we have to have a clear grasp on what blockchain is. Blockchain is a fancy word for a decentralized ledger. In other words, it is a database that is not centralized within one central location or organization but by multiple computers or organizations. It is a database that is governed by not one, but many actors.

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Jellyfish Online Marketing US

Jellyfish is a global boutique agency that delivers digital marketing solutions across the world for a host of impressive brands from offices in the US, Europe, and South Africa. The agency’s award-winning combination of technology and talent help it to deliver paid media, SEO, social media, analytics, optimization, creative, and development solutions. Jellyfish delivers full-service digital strategies across a wide range of industries, including education, healthcare, retail, and B2B. Its impressive list of clients includes Samsung Display, Carfax, Under Armour, Stanley Black & Decker, and Walden University.

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