How blockchain will impact digital signage advertising

BRADLEY COOPER | October 17, 2019

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Blockchain is a term that gets thrown around at almost every conference nowadays. Even restaurant conferences like the Restaurant Franchising and Innovation Summit did a session this year on what the blockchain is and how it will impact the restaurant industry. There are two reasons for all this talk: first, many people recognize the potential of blockchain and second very few people understand what it is. Blockchain has the potential to transform a variety of industries, and that includes digital signage advertising. But first, we have to have a clear grasp on what blockchain is. Blockchain is a fancy word for a decentralized ledger. In other words, it is a database that is not centralized within one central location or organization but by multiple computers or organizations. It is a database that is governed by not one, but many actors.

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