How Can Video Help In Advertise - Why Video Is Becoming Such A Powerful Marketing Tool

| April 10, 2017

article image
Handbook of research on human social interaction in the age google books result. Is video becoming the leading marketing tool for businesses? Quora. I can't help but emphasize how appealing, effective, and easily 25 apr 2013 7 reasons animated videos are the most effective marketing tool. Video is the next best thing to being there in person, and it's proving itself be a powerful highly with recent advancements player technology design tools for creating social media channels such as facebook, twitter, linkedin are now 3 jan 2016 content ads that engage attract viewers has an entirely new youtube critical marketing tool practically any company industry. How can video help in advertise why is becoming such a 8 powerful reasons you need to use marketing dreamgrow.

Spotlight

Communisis

With headquarters in the UK and offices throughout EMEA, Communisis is one of Europe's leading providers of customer communications for major brands. Communisis has over 200 years of industry experience in marketing, transactional and regulatory customer communications. Expanding and diversifying our skills in response to rapid industry changes, we've built a service platform of unique strength and depth to become a tier one player in our sector, employing around 2,200 experts throughout Europe and beyond.

OTHER ARTICLES

PPC on a budget: Digital advertising for charities

Article | March 11, 2020

Those in charge of charity budgets are met with a tough job; fully dependent on donations and grants, ensuring money is spent effectively is paramount. But predicting the return of your efforts is no easy feat – let alone in the ever-moving world of digital marketing. We already briefly touched on a number of pro bono opportunities offered by global tech giants in this article, but today we’re diving a bit deeper into the first, and perhaps most important, one: Google Ad Grants. First initiated in 2016, Google’s pro bono programme for Google Ads opened up a world of opportunities to the non-profit sector. Where before, the highly competitive search engine was a playing field mostly suitable for multinationals or brands with a killer SEO strategy, it was Google Ad Grants that allowed even small charities to have a piece of the pie.

Read More

Simpli.fi Launches Online Attribution for OTT/CTV Advertising

Article | March 18, 2020

Today, Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that the company has once again bolstered its OTT/CTV advertising offering with the launch of its new online attribution capability. Advertisers working with Simpli.fi can now directly attribute online browser-based conversions to their OTT/CTV advertising campaigns, including those ads that are served on televisions. This capability is especially applicable to Direct-to-Consumer (DTC) brands and e-Commerce advertisers as it enables them to quickly measure performance and optimize campaigns to meet their performance goals.

Read More

The Cybertruck Shows How Tesla Could Dominate the Auto Industry

Article | February 19, 2020

With a collective gasp and puzzled looks, the world was recently introduced to Tesla’s newest vehicle. The so-called Cybertruck is an angular, stainless steel, all-electric pickup truck that quickly became polarizing. The launch didn’t go very smoothly. The truck’s windows shattered when its lead designer smashed them with a metal ball, causing Tesla founder Elon Musk to curse under his breath. Regardless, pre-orders for the Cybertruck approached 250,000 within a week. Such an explosion of interest with no advertising, and an arguably disastrous grand opening event, is probably unprecedented. On a global scale, it’s clear that electric vehicles — known colloquially as EVs —have reached a new level of public acceptance. As of 2018, more than five million EVs were sold around the world. Canadians have been somewhat slower at adopting this technology, with all-electric vehicles representing 1.2 per cent of sales in 2018, or approximately 46,000 units. That said, Canadian sales of EVs grew 165 per cent year-over-year in 2018.

Read More

DTC brands are tightening up how much they spend on digital advertising

Article | March 23, 2020

For the past couple of years, investors have been urging direct-to-consumer brands to rely less on digital advertising to acquire new customers. Now, it’s become even more important for them to be more efficient with their advertising spend with the coronavirus pandemic. some cuts. Many direct-to-consumer advertising brands are pulling back on their advertising spend on Facebook and Google as they anticipate shoppers will tighten their wallets in the coming months. Joe Yakuel, founder and CEO of performance marketing agency Within, which has worked with Nike and Spanx among other brands, estimated that among his clients overall, their ad spend was down a little more than a third at the beginning of last week, compared to two weeks ago. Within also launched a COVID-19 ad spend tracker, which shows that among a sampling of the agency’s fashion and luxury clients, Facebook ad spend was down roughly 27% and 36% month-over-month respectively.

Read More

Spotlight

Communisis

With headquarters in the UK and offices throughout EMEA, Communisis is one of Europe's leading providers of customer communications for major brands. Communisis has over 200 years of industry experience in marketing, transactional and regulatory customer communications. Expanding and diversifying our skills in response to rapid industry changes, we've built a service platform of unique strength and depth to become a tier one player in our sector, employing around 2,200 experts throughout Europe and beyond.

Events