How Do SEO and Google AdWords Work Together?

BILL REYNOLDS | July 18, 2018

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Putting together a Google AdWords campaign, a question you need to ask yourself is: have you looked at your SEO? SEO (search engine optimization) impacts your ranking and visibility in the search engine for key terms. SEO also affects your Google AdWords performance. Here’s how that works. When you use a search engine like Google to look up a key term or phrase, Google uses its proprietary search algorithms to return the best results. The results are shown on the SERP (search engine results page). This is key to understand. Google shows the best results in the most relevant order. Think of how frustrating it would be to search for one term and see results on a completely different topic. It’s like putting a business in your GPS and the first result is in another state. Nobody likes that. So why would your AdWord spend work different? Let’s look at how Google “helps” with that.

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Entercom

Entercom is an innovative, rapidly growing media, entertainment and marketing company which operates the country’s fourth largest radio broadcasting company, as well as large events and digital marketing businesses. We operate 127 highly-rated stations in 28 top markets from Los Angeles to Boston and from Seattle to Miami, featuring the best, locally programmed stations with outstanding local personalities and a curated mix of great music and compelling news, talk and sports content. We also operate hundreds of events each year, attracting millions of attendees, and run a full-service digital marketing solutions division, Smart Reach Digital. Entercom is a financially strong organization with a 47-year operating history and is publicly traded on the New York Stock Exchange.

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