How Do We Boost Transparency in Digital Advertising?

MATHEW BROUGHTON | June 17, 2019

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In their latest piece for ExchangeWire, the IAB’s Display and Data Steering Group consults with its committee members, namely PubMatic; OpenX; IndexExchange; Teads; AppNexus, a Xandr Company; Rubicon Project; and Oracle Data Cloud, for their answer to the question: How do we boost transparency in digital advertising? It’s no secret that the digital advertising supply chain is a complex and often invisible process. It involves a number of intermediary players which, paired with a lack of transparency in some parts of the industry, has given rise to the term ‘tech tax’ and characterised ad tech as a somewhat shady sector. In order to address this, increasing transparency and boosting understanding of the digital supply chain is essential.

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