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How Effective are Ads On Social Media?

From TV and print advertising to celebrity endorsements, social media ads and sponsored social media posts, marketers have a host of different channels at their disposal to reach their target audience. Advertising is only one aspect of how consumers discover new brands, but it’s crucial to get it right. Yes, advertising can be frustrating, intrusive or boring – and this is often why consumers block ads – but it isn’t all doom and gloom.

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Digitas Health LifeBrands

Digitas Health is designed to connect today’s healthcare brands with 21st century healthcare consumers and professionals. Creatively-driven, media savvy, and technology-fueled, Digitas Health is the leading digital-at-the-core brand agency for the new era of healthcare marketing. With offices in Philadelphia, New York, and London, Digitas Health is a member of the world’s largest healthcare communications network, Publicis Healthcare Communications Group. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

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Advertiser Platforms

What Influencers Look for in Brand Deals

Article | March 18, 2024

A few years ago, the word “influencer” meant something pretty different than what it represents today. In 2016, the Instagram-focused social media consumer probably pictured a wealthy ex-Bachelor contestant who took beach photos in a personalized floppy hat and sponsored weight loss tea. But in 2021, the creator economy has evolved to encompass a more relatable, diverse population. Average Joes have completely disrupted the influencer marketplace, and now that brands across all categories have an influencer marketing plan, they are competing to get their products and services in front of the eyes of loyal fanbases.

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Advertiser Platforms

Useful Advertising Tips That Will Boost Your eCommerce Business

Article | March 20, 2024

E-Commerce is a great boon for entrepreneurs who have a small business and the means to set up their website. Selling online allows you to reach a wider audience, gain valuable experience in running a business, and even make a profit. One of the most important things you will need to know about e-commerce marketing is that there are many different ways to advertise your product or brand. Here are some advertising tips to keep in mind to increase your sales and attract more customers. Social Media Marketing Find the best social media sites for your business and use them to market yourself in creative ways. For example, Facebook has the popular “like” button which you can use to target potential consumers specifically. Also, consider getting an endorsement from someone famous on Twitter or marketing your product via sponsored tweets with larger companies who have millions of followers! As indicated in this eCommerce advertising guide, never underestimate the power of social media in today’s world because it is so accessible to anyone. If done correctly, this tactic can gain you a lot of exposure in a short amount of time. You just have to be smart about it. Pay Per Click (PPC) PPC is an effective way to get your website noticed immediately. It’s no wonder that so many e-commerce businesses use this advertising tip. When you see a PPC advertisement, it sticks out like a sore thumb and piques the curiosity of Internet users who are searching for products similar to yours. It’s an easy and clever way to get noticed. The best part about these ads is that you only pay when someone clicks on your ad, as opposed to paying for advertisements in traditional print media which remain visible regardless of whether or not anyone sees them. This way you know your money is being well-spent on ads that are generating sales.

Read More
Advertiser Platforms

Combat Video Ad Fatigue with Audio Advertising

Article | April 5, 2024

As a marketer, your goal is to create ads that stick in the minds of your audience. You devote extra time and resources to creating memorable graphics, engaging CTAs, and interesting copy that works. You also buy just the right ad spots. But, what happens when your potential customer scrolls right past your ad? Your costly video ad never creates a difference and your campaign fails. Combat this video ad fatigue with audio advertising to effectively influence your target demographic. After the audio content boom driven by podcasts, audio advertising is rising and becoming marketers’ new favorite. Nielsen Catalina Solutions’ 12-month-long study of audio ads on Spotify versus video and display ads found that audio ads were up to 25% more effective than other ad formats. Mostly, audio ads are delivered through podcasts. We’ll dive into this shortly. First let’s look at how audio advertising can influence the buying decisions of your target audience: Audio Advertising: Superpowers Explained Audio advertising uses a broad content category such as background scores, jingles, and branded content apart from audio ads. By fusing audio ads into audio experiences such as ad-supported music streaming or podcasts, marketers can position relevant products and services in front of customers. Here are more of its advantages: Audio Ads Offer Immersive Experience A study done by Lightwave and iHeartMedia showed that one of the biggest benefits of audio advertising was its ability to connect with the audience on a deeper level. Remembering catchy jingles is also a part of this connection. Audio ads communicate emotions, capture the attention of the listeners within seconds and engage them enough to paint a picture in their minds. They achieve this without a big budget or production crew. A strong script and an audio booth are all you need to create an immersive audio ad. They Have a Greater Reach Primarily, audio ads are delivered through podcasts because they can be easily categorized and are widely consumed. According to Statista, almost 60% of all U.S. consumers older than 12 listen to podcasts. Interestingly, 70% podcast listeners do not multi-task while listening to a podcast, so you are catering to alert listeners who might end up retaining your ad (Edison Research). Apart from podcasts, audio ads are also run in locations such as radio, music, and news streams. They Are Insightful and Creative Marketers can use 3D and 8D audio to create soundscapes that offer an immersive experience. Additionally, audio ads create a 1-to-1 relationship. With the help of programmatic advertising, they also collect many layers of data that provide buying insights. Integrating audio ads with voice assistants is a creative approach to entice customers while being interactive. Nars Cosmetics UK used Spotify to offer its customers voice commerce. Upon hearing the ad on Spotify, they could order samples and set up delivery using their smart speakers. Smart Speakers Are Changing the Game Smart speakers are contributing to screen-less moments in American homes. This means your video ad campaigns won’t get the kind of response you expect, but your audio ads just might. The Edison Infinite Dial report found that there is an average of 2.3 smart speakers in each home in the U.S. This number shows that a wide range of people use voice search and will listen to audio ads as a result. Summing It Up Audio advertising drives engagement and conversion through immersive storytelling, catchy jingles, and longer ad retention. It can be a great addition to your digital marketing strategy and refine the way you influence your audience’s buying decisions.

Read More
Advertiser Campaign Management, CMO Strategy

Next-gen Sales: Power of Advanced Quote Management Providers

Article | June 3, 2024

Optimizing the sales funnel with advanced quote management systems enhances pricing accuracy and customer satisfaction. Learn about the top QMS software providers that promise high profit and sales. Contents 1. Introduction to QMS 2. Quote-to-Cash: Optimizing the Sales Funnel 2.1. Mapping the Customer Journey 2.2. Streamlining the Quote-to-Cash Process 2.3. Measuring and Managing Sales Performance 3. How Advanced Tools and Technologies Shape Quote Management 4. Best Quote Management Software Providers 4.1. Zilliant 4.2. Tacton 4.3. Paddle 4.4. Peak 4.5. Impact Analytics 4.6. Upstream 4.7. Proposify 4.8. Loopio 4.9. Simpleview 4.10. Configura 5. Final Thoughts 1. Introduction to QMS Quote management systems (QMS) are integral to optimizing the quote-to-cash (Q2C) process within the sales funnel. The incorporation of advanced intelligent technologies such as artificial intelligence, machine learning, predictive analytics, and data visualization, contemporary QMS enhance the efficiency and accuracy of quote generation for a streamlined user experience. These systems allow for precise pricing strategies tailored to real-time market conditions and customer-specific variables, thereby improving customer satisfaction. Consequently, businesses can adapt swiftly to market dynamics and customer needs, maximizing revenue and operational efficiency. The system further streamlines workflows by automating routine tasks, reducing manual errors, and accelerating the quote management process. Quote-to-Cash: Optimizing the Sales Funnel The sales funnel optimization is crucial for maximizing revenue and enhancing customer satisfaction. A key component of this optimization is the quote-to-cash (Q2C) process, which encompasses the end-to-end activities, from quoting a product or service to realizing revenue. Advanced tools and technologies have significantly transformed quote management, facilitating precise, efficient operations for businesses. Leveraging intelligence technologies like AI, ML, predictive analytics, and data analytics for data visualization, modern quote management systems can analyze historical data and customer behavior to generate highly accurate and personalized quotes. This capability accelerates the quoting process and enhances the accuracy of pricing strategies, ensuring that quotes reflect real-time market conditions and customer-specific factors. Additionally, these technologies enable dynamic pricing models, allowing businesses to adjust prices based on demand fluctuations, competitor pricing, and other relevant variables, thereby augmenting revenue. Furthermore, the integration of cloud-based platforms and advanced analytics has revolutionized the accessibility and scalability of quote management for professionals. Cloud technology ensures that the quote data is centralized, secure, and easily accessible from any location, supporting remote work environments and improving collaboration across different departments. Similarly, advanced analytics tools provide deep insights into quote performance, customer preferences, and sales acceleration trends, empowering businesses to make data-driven decisions. These insights can lead to more strategic pricing, improved customer satisfaction, and enhanced performance in the market. 1.1 Mapping the Customer Journey The first step in optimizing the quote-to-cash process within the sales funnel is mapping the customer journey. This involves understanding every touchpoint where customers interact with the business, from initial interest to final purchase and beyond. Mapping these touchpoints allows companies to identify critical moments where targeted interventions can increase conversion rates and enhance customer satisfaction. Effective customer journey mapping within the Q2C process includes: Capturing interest through marketing efforts and initial inquiries Tailoring quotes based on customer needs and specifications Refining quotes and terms to meet customer expectations and company capabilities Final agreement on the quote and terms Fulfilling the order as agreed Ensuring accurate and timely billing and collection 1.2 Streamlining the Quote-to-Cash Process Streamlining the Q2C process requires the integration of technology, strategic processes, and organizational alignment. Automation plays a pivotal role here, reducing manual errors and increasing efficiency. For instance, CPQ software can automate the quote generation process, ensuring that sales teams produce accurate and optimized quotes quickly. Other aspects of streamlining include: Using customer relationship management systems to maintain detailed records of customer interactions, preferences, and history and supporting personalized and consistent communication Speeding up contract signings and approvals with digital tools, reducing the time from quote approval to cash collection Connecting the Q2C process with enterprise resource planning systems to ensure seamless data flow and improve visibility across finance, sales, and operations 1.3 Measuring and Managing Sales Performance Optimizing the sales funnel also involves continuous measurement and management of sales performance. In this regard, the key performance indicators (KPIs) for the Q2C process might include: Quote Conversion Rate: The percentage of quotes that successfully convert into sales Customer Acquisition Cost: The cost related to the acquisition of a new customer through the sales funnel Customer Satisfaction and Retention Rates: Measures of how satisfied customers are with the purchasing process and their likelihood to return 2. How Advanced Tools and Technologies Shape Quote Management Incorporating advanced quote management software has made generating and managing quotes easier. The next-gen solutions, such as AI-driven algorithms and machine learning models, facilitate the analysis of extensive datasets, enabling businesses to generate highly customized and competitive quotes in real time. These technologies further allow for the automation of complex pricing strategies, considering many factors such as market trends, competitor pricing, customer purchasing history, and real-time demand fluctuations. By leveraging predictive analytics, businesses can anticipate customer needs more accurately, improving the conversion rates and ensuring optimized profitability. 3. Best Quote Management Software Providers Some of the top quote management software companies that help businesses optimize their sales funnel include: 3.1 Zilliant Zilliant is a prominent leader in cloud-native pricing, CPQ, and revenue optimization software, focused on transforming business pricing processes. With decades of experience addressing complex B2B pricing and sales challenges, the company leverages advanced AI and data science to enhance price management and optimization, revenue intelligence, and e-Commerce. Zilliant is renowned for its high ROI solutions, demonstrated through powerful customer endorsements from various industry leaders. Looking to the future, Zilliant continues to drive innovation in pricing science and customer engagement strategies, providing a comprehensive suite of services to optimize pricing and sales efficiency for manufacturing and distribution sectors. Its commitment to partnership and customer success is evident in its collaborative approach and continuous support in adoption strategies. 3.2 Tacton Tacton is a leading SaaS provider specializing in CPQ solutions specifically designed for industrial manufacturers. With over 25 years of manufacturing expertise, Tacton's state-of-the-art configuration engine rapidly streamlines complex product configurations into accurate quotes, enhancing operational efficiency and increasing sales volume. Recognized as a leader in the CPQ space by Gartner and G2, Tacton supports easy integration with existing digital landscapes, including PLM, CAD, PIM, and ERP systems. The platform simplifies the selling process through guided selling and needs-based configuration. It further provides powerful visualization and augmented reality features that allow customers to see real-time configurations. 3.3 Paddle Paddle is a comprehensive SaaS-based payment infrastructure provider that specializes in streamlining billing operations for software businesses. As a merchant of record, Paddle manages to complete the payment stack and take on the responsibilities of relationship maintenance with payment providers, global sales tax handling, and revenue reconciliation across different billing and payment methods. Its suite of products includes Billing, which offers an all-in-one solution for digital product payments and subscription management; ProfitWell Metrics for precise, free revenue reporting; Price Intelligently for a data-driven pricing strategy; and Retain, which automatically recovers failed payments to enhance customer retention. 3.4 Peak Peak is an advanced AI platform provider designed to significantly enhance business growth, profitability, and operational efficiency by optimizing essential functions such as inventory management and product pricing. Tailored for businesses of all sizes, from million to billion-dollar enterprises, Peak ensures optimal stock levels and competitive pricing, backed by an AI performance guarantee that consistently meets service levels. Recent innovations include the launch of Co:Driver, a generative AI product and the introduction of a performance guarantee that bolsters business confidence in AI adoption. Peak's comprehensive support structure and its ability to interconnect decisions across business functions further empower companies to harness AI effectively, inducing substantial improvements in decision-making and business performance. 3.5 Impact Analytics Impact Analytics is a pioneering provider of AI-powered SaaS solutions designed to optimize decision-making across the retail, grocery, CPG, and supply chain sectors. The company transforms vast amounts of data into actionable insights with its advanced AI platform, significantly enhancing various aspects of business operations such as demand planning, supply chain management, merchandising, and pricing & promotions. The platform includes specialized solutions like PriceSmart for unified life cycle pricing, TradeSmart for trade promotion planning, and AuditSmart, an advanced RPA bot for high-quality audits. Trusted by leading global retailers, Impact Analytics has demonstrated substantial business impacts, including an 8% lift in gross margins, 99% product availability on shelves, and significant reductions in work hours, clearance inventory, and wastage, culminating in annual savings of $1 billion for its clients. The company prides itself on its configurable solutions, resolute commitment to innovation, and ability to deliver tangible results within weeks, serving as a leader in retail AI solutions. 3.6 Upstream Upstream is a leading global provider of mobile marketing automation solutions, specializing in driving digital growth with innovative customer acquisition through attractive quotes and engagement strategies across all mobile channels. The company boasts a substantial global reach with a consumer reach of over 1.2 billion and 3.1 billion monthly interactions, supported by a robust network of 370+ advertisers and the execution of 4000 ad experiences. Upstream's Grow platform, recognized for its robust lead optimization and interaction capabilities, leverages proprietary predictive technology and expert marketing strategies to deliver unparalleled results, including a 12x ROI for e-commerce platforms. Dedicated to enhancing mobile operator efficiencies and increasing e-commerce sales, Upstream employs cutting-edge MarTech tools for event-driven campaigns, identity resolution, and ad fraud security to ensure high performance and minimal errors. 3.7 Proposify Proposify is a leading proposal software provider designed to streamline and enhance the sales document process for B2B services globally. Proposify addresses common issues associated with traditional document creation tools like Word and PowerPoint, such as high error rates, lack of brand consistency, and poor visibility into proposal engagement. The software provider simplifies the creation of proposals through a centralized content library that includes templates, snippets, and a design editor, enabling sales teams to quickly produce error-free, professional-looking documents. Proposify also offers advanced features such as interactive pricing, e-signatures, and a metrics dashboard that provides detailed insights into proposal views and engagement, helping businesses close deals more effectively. Its integration capabilities with CRMs and other tools ensure that sales processes are seamlessly connected and efficient. With a strong focus on customer success, Proposify offers personalized onboarding services to help businesses optimize their proposal workflows and achieve significant time savings. 3.8 Loopio Loopio is a leading RFP response management software company that transforms the response process for RFPs, RFIs, DDQs, and security questionnaires by enhancing collaboration, streamlining operations, and ultimately helping businesses secure more deals. Recognized for its user-friendly interface and robust functionality, Loopio garnered multiple G2 awards in 2024, including Best Results and Easiest to Use in the Enterprise category. Loopio’s integration with platforms enhance workflow efficiency, making vital information accessible within existing CRM systems. This integration, along with expert-vetted content and automatic updates, ensures that responses are quick, accurate, and compliant with current standards and practices. Its AI-driven content library centralizes knowledge, enabling fast, accurate responses and significantly reducing response times, which has led to measurable increase in efficiency and win rates among users. 3.9 Simpleview Simpleview is a prominent provider of digital marketing and site management solutions for quote management and is tailored for destination marketing organizations (DMOs). With products like Simpleview CMS and CRM, the company offers a fully integrated platform that enhances the online presence and operational efficiency of tourism entities from small towns to large countries. Simpleview's services include website design, branding, SEO, and paid media strategies, all created to attract visitors and win bids for events and conventions. Additionally, the company's Online Booking & Referral Engine and Email Marketing & Automation tools help DMOs increase engagement and revenue through direct bookings and effective communication. Simpleview also incorporates user-generated content and advanced data analytics to foster community engagement and provide actionable insights. 3.10 Configura Configura is a leading provider of innovative space planning and product configuration software, serving commercial interiors, material handling, and kitchen and bath industries. The company’s flagship software, CET, offers an all-in-one solution for accurate space planning and configuration and isrecognized for its impact on streamlining operations and boosting profitability. This recognition is underscored by Configura's recent accolade, the Best IT Innovation Award at MODEX 2024. Additionally, Configura fosters a collaborative environment with its Partner Portal, encouraging innovation and success through strategic partnerships. The company also emphasizes education and support through its academy, offering training and webinars to enhance user proficiency with CET. With a global presence and a commitment to innovation, Configura continuously updates its offerings, as demonstrated by recent expansions in its commercial interior product suite. 4. Final Thoughts Advanced quote management systems are crucial for businesses seeking to optimize their sales funnel and enhance customer satisfaction. As technology evolves, companies must adopt these tools to stay competitive and drive strategic decision-making. Significantly, the future of QMS lies in the continuous advancement of intelligence systems and NLP, along with predictive analytics and data visualization, providing deeper insights into customer behavior and market trends. The incorporation of blockchain technology will further continue to enhance data security and transparency. Likewise, companies must increasingly leverage IoT and real-time data analytics to enable more dynamic and responsive quote management, further optimizing revenue and operational efficiency.

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Advertiser Platforms

Maximizing CRM Capabilities and Transforming Modern Businesses

Article | March 18, 2024

A few years ago, the word “influencer” meant something pretty different than what it represents today. In 2016, the Instagram-focused social media consumer probably pictured a wealthy ex-Bachelor contestant who took beach photos in a personalized floppy hat and sponsored weight loss tea. But in 2021, the creator economy has evolved to encompass a more relatable, diverse population. Average Joes have completely disrupted the influencer marketplace, and now that brands across all categories have an influencer marketing plan, they are competing to get their products and services in front of the eyes of loyal fanbases.

Read More
Advertiser Platforms

Strategies for Overcoming Implementation Challenges in CRM

Article | March 20, 2024

E-Commerce is a great boon for entrepreneurs who have a small business and the means to set up their website. Selling online allows you to reach a wider audience, gain valuable experience in running a business, and even make a profit. One of the most important things you will need to know about e-commerce marketing is that there are many different ways to advertise your product or brand. Here are some advertising tips to keep in mind to increase your sales and attract more customers. Social Media Marketing Find the best social media sites for your business and use them to market yourself in creative ways. For example, Facebook has the popular “like” button which you can use to target potential consumers specifically. Also, consider getting an endorsement from someone famous on Twitter or marketing your product via sponsored tweets with larger companies who have millions of followers! As indicated in this eCommerce advertising guide, never underestimate the power of social media in today’s world because it is so accessible to anyone. If done correctly, this tactic can gain you a lot of exposure in a short amount of time. You just have to be smart about it. Pay Per Click (PPC) PPC is an effective way to get your website noticed immediately. It’s no wonder that so many e-commerce businesses use this advertising tip. When you see a PPC advertisement, it sticks out like a sore thumb and piques the curiosity of Internet users who are searching for products similar to yours. It’s an easy and clever way to get noticed. The best part about these ads is that you only pay when someone clicks on your ad, as opposed to paying for advertisements in traditional print media which remain visible regardless of whether or not anyone sees them. This way you know your money is being well-spent on ads that are generating sales.

Read More
Advertiser Platforms

Top Tools Shaping Sales Intelligence Excellence in 2024

Article | April 5, 2024

As a marketer, your goal is to create ads that stick in the minds of your audience. You devote extra time and resources to creating memorable graphics, engaging CTAs, and interesting copy that works. You also buy just the right ad spots. But, what happens when your potential customer scrolls right past your ad? Your costly video ad never creates a difference and your campaign fails. Combat this video ad fatigue with audio advertising to effectively influence your target demographic. After the audio content boom driven by podcasts, audio advertising is rising and becoming marketers’ new favorite. Nielsen Catalina Solutions’ 12-month-long study of audio ads on Spotify versus video and display ads found that audio ads were up to 25% more effective than other ad formats. Mostly, audio ads are delivered through podcasts. We’ll dive into this shortly. First let’s look at how audio advertising can influence the buying decisions of your target audience: Audio Advertising: Superpowers Explained Audio advertising uses a broad content category such as background scores, jingles, and branded content apart from audio ads. By fusing audio ads into audio experiences such as ad-supported music streaming or podcasts, marketers can position relevant products and services in front of customers. Here are more of its advantages: Audio Ads Offer Immersive Experience A study done by Lightwave and iHeartMedia showed that one of the biggest benefits of audio advertising was its ability to connect with the audience on a deeper level. Remembering catchy jingles is also a part of this connection. Audio ads communicate emotions, capture the attention of the listeners within seconds and engage them enough to paint a picture in their minds. They achieve this without a big budget or production crew. A strong script and an audio booth are all you need to create an immersive audio ad. They Have a Greater Reach Primarily, audio ads are delivered through podcasts because they can be easily categorized and are widely consumed. According to Statista, almost 60% of all U.S. consumers older than 12 listen to podcasts. Interestingly, 70% podcast listeners do not multi-task while listening to a podcast, so you are catering to alert listeners who might end up retaining your ad (Edison Research). Apart from podcasts, audio ads are also run in locations such as radio, music, and news streams. They Are Insightful and Creative Marketers can use 3D and 8D audio to create soundscapes that offer an immersive experience. Additionally, audio ads create a 1-to-1 relationship. With the help of programmatic advertising, they also collect many layers of data that provide buying insights. Integrating audio ads with voice assistants is a creative approach to entice customers while being interactive. Nars Cosmetics UK used Spotify to offer its customers voice commerce. Upon hearing the ad on Spotify, they could order samples and set up delivery using their smart speakers. Smart Speakers Are Changing the Game Smart speakers are contributing to screen-less moments in American homes. This means your video ad campaigns won’t get the kind of response you expect, but your audio ads just might. The Edison Infinite Dial report found that there is an average of 2.3 smart speakers in each home in the U.S. This number shows that a wide range of people use voice search and will listen to audio ads as a result. Summing It Up Audio advertising drives engagement and conversion through immersive storytelling, catchy jingles, and longer ad retention. It can be a great addition to your digital marketing strategy and refine the way you influence your audience’s buying decisions.

Read More
Advertiser Campaign Management, CMO Strategy

Next-gen Sales: Power of Advanced Quote Management Providers

Article | June 3, 2024

Optimizing the sales funnel with advanced quote management systems enhances pricing accuracy and customer satisfaction. Learn about the top QMS software providers that promise high profit and sales. Contents 1. Introduction to QMS 2. Quote-to-Cash: Optimizing the Sales Funnel 2.1. Mapping the Customer Journey 2.2. Streamlining the Quote-to-Cash Process 2.3. Measuring and Managing Sales Performance 3. How Advanced Tools and Technologies Shape Quote Management 4. Best Quote Management Software Providers 4.1. Zilliant 4.2. Tacton 4.3. Paddle 4.4. Peak 4.5. Impact Analytics 4.6. Upstream 4.7. Proposify 4.8. Loopio 4.9. Simpleview 4.10. Configura 5. Final Thoughts 1. Introduction to QMS Quote management systems (QMS) are integral to optimizing the quote-to-cash (Q2C) process within the sales funnel. The incorporation of advanced intelligent technologies such as artificial intelligence, machine learning, predictive analytics, and data visualization, contemporary QMS enhance the efficiency and accuracy of quote generation for a streamlined user experience. These systems allow for precise pricing strategies tailored to real-time market conditions and customer-specific variables, thereby improving customer satisfaction. Consequently, businesses can adapt swiftly to market dynamics and customer needs, maximizing revenue and operational efficiency. The system further streamlines workflows by automating routine tasks, reducing manual errors, and accelerating the quote management process. Quote-to-Cash: Optimizing the Sales Funnel The sales funnel optimization is crucial for maximizing revenue and enhancing customer satisfaction. A key component of this optimization is the quote-to-cash (Q2C) process, which encompasses the end-to-end activities, from quoting a product or service to realizing revenue. Advanced tools and technologies have significantly transformed quote management, facilitating precise, efficient operations for businesses. Leveraging intelligence technologies like AI, ML, predictive analytics, and data analytics for data visualization, modern quote management systems can analyze historical data and customer behavior to generate highly accurate and personalized quotes. This capability accelerates the quoting process and enhances the accuracy of pricing strategies, ensuring that quotes reflect real-time market conditions and customer-specific factors. Additionally, these technologies enable dynamic pricing models, allowing businesses to adjust prices based on demand fluctuations, competitor pricing, and other relevant variables, thereby augmenting revenue. Furthermore, the integration of cloud-based platforms and advanced analytics has revolutionized the accessibility and scalability of quote management for professionals. Cloud technology ensures that the quote data is centralized, secure, and easily accessible from any location, supporting remote work environments and improving collaboration across different departments. Similarly, advanced analytics tools provide deep insights into quote performance, customer preferences, and sales acceleration trends, empowering businesses to make data-driven decisions. These insights can lead to more strategic pricing, improved customer satisfaction, and enhanced performance in the market. 1.1 Mapping the Customer Journey The first step in optimizing the quote-to-cash process within the sales funnel is mapping the customer journey. This involves understanding every touchpoint where customers interact with the business, from initial interest to final purchase and beyond. Mapping these touchpoints allows companies to identify critical moments where targeted interventions can increase conversion rates and enhance customer satisfaction. Effective customer journey mapping within the Q2C process includes: Capturing interest through marketing efforts and initial inquiries Tailoring quotes based on customer needs and specifications Refining quotes and terms to meet customer expectations and company capabilities Final agreement on the quote and terms Fulfilling the order as agreed Ensuring accurate and timely billing and collection 1.2 Streamlining the Quote-to-Cash Process Streamlining the Q2C process requires the integration of technology, strategic processes, and organizational alignment. Automation plays a pivotal role here, reducing manual errors and increasing efficiency. For instance, CPQ software can automate the quote generation process, ensuring that sales teams produce accurate and optimized quotes quickly. Other aspects of streamlining include: Using customer relationship management systems to maintain detailed records of customer interactions, preferences, and history and supporting personalized and consistent communication Speeding up contract signings and approvals with digital tools, reducing the time from quote approval to cash collection Connecting the Q2C process with enterprise resource planning systems to ensure seamless data flow and improve visibility across finance, sales, and operations 1.3 Measuring and Managing Sales Performance Optimizing the sales funnel also involves continuous measurement and management of sales performance. In this regard, the key performance indicators (KPIs) for the Q2C process might include: Quote Conversion Rate: The percentage of quotes that successfully convert into sales Customer Acquisition Cost: The cost related to the acquisition of a new customer through the sales funnel Customer Satisfaction and Retention Rates: Measures of how satisfied customers are with the purchasing process and their likelihood to return 2. How Advanced Tools and Technologies Shape Quote Management Incorporating advanced quote management software has made generating and managing quotes easier. The next-gen solutions, such as AI-driven algorithms and machine learning models, facilitate the analysis of extensive datasets, enabling businesses to generate highly customized and competitive quotes in real time. These technologies further allow for the automation of complex pricing strategies, considering many factors such as market trends, competitor pricing, customer purchasing history, and real-time demand fluctuations. By leveraging predictive analytics, businesses can anticipate customer needs more accurately, improving the conversion rates and ensuring optimized profitability. 3. Best Quote Management Software Providers Some of the top quote management software companies that help businesses optimize their sales funnel include: 3.1 Zilliant Zilliant is a prominent leader in cloud-native pricing, CPQ, and revenue optimization software, focused on transforming business pricing processes. With decades of experience addressing complex B2B pricing and sales challenges, the company leverages advanced AI and data science to enhance price management and optimization, revenue intelligence, and e-Commerce. Zilliant is renowned for its high ROI solutions, demonstrated through powerful customer endorsements from various industry leaders. Looking to the future, Zilliant continues to drive innovation in pricing science and customer engagement strategies, providing a comprehensive suite of services to optimize pricing and sales efficiency for manufacturing and distribution sectors. Its commitment to partnership and customer success is evident in its collaborative approach and continuous support in adoption strategies. 3.2 Tacton Tacton is a leading SaaS provider specializing in CPQ solutions specifically designed for industrial manufacturers. With over 25 years of manufacturing expertise, Tacton's state-of-the-art configuration engine rapidly streamlines complex product configurations into accurate quotes, enhancing operational efficiency and increasing sales volume. Recognized as a leader in the CPQ space by Gartner and G2, Tacton supports easy integration with existing digital landscapes, including PLM, CAD, PIM, and ERP systems. The platform simplifies the selling process through guided selling and needs-based configuration. It further provides powerful visualization and augmented reality features that allow customers to see real-time configurations. 3.3 Paddle Paddle is a comprehensive SaaS-based payment infrastructure provider that specializes in streamlining billing operations for software businesses. As a merchant of record, Paddle manages to complete the payment stack and take on the responsibilities of relationship maintenance with payment providers, global sales tax handling, and revenue reconciliation across different billing and payment methods. Its suite of products includes Billing, which offers an all-in-one solution for digital product payments and subscription management; ProfitWell Metrics for precise, free revenue reporting; Price Intelligently for a data-driven pricing strategy; and Retain, which automatically recovers failed payments to enhance customer retention. 3.4 Peak Peak is an advanced AI platform provider designed to significantly enhance business growth, profitability, and operational efficiency by optimizing essential functions such as inventory management and product pricing. Tailored for businesses of all sizes, from million to billion-dollar enterprises, Peak ensures optimal stock levels and competitive pricing, backed by an AI performance guarantee that consistently meets service levels. Recent innovations include the launch of Co:Driver, a generative AI product and the introduction of a performance guarantee that bolsters business confidence in AI adoption. Peak's comprehensive support structure and its ability to interconnect decisions across business functions further empower companies to harness AI effectively, inducing substantial improvements in decision-making and business performance. 3.5 Impact Analytics Impact Analytics is a pioneering provider of AI-powered SaaS solutions designed to optimize decision-making across the retail, grocery, CPG, and supply chain sectors. The company transforms vast amounts of data into actionable insights with its advanced AI platform, significantly enhancing various aspects of business operations such as demand planning, supply chain management, merchandising, and pricing & promotions. The platform includes specialized solutions like PriceSmart for unified life cycle pricing, TradeSmart for trade promotion planning, and AuditSmart, an advanced RPA bot for high-quality audits. Trusted by leading global retailers, Impact Analytics has demonstrated substantial business impacts, including an 8% lift in gross margins, 99% product availability on shelves, and significant reductions in work hours, clearance inventory, and wastage, culminating in annual savings of $1 billion for its clients. The company prides itself on its configurable solutions, resolute commitment to innovation, and ability to deliver tangible results within weeks, serving as a leader in retail AI solutions. 3.6 Upstream Upstream is a leading global provider of mobile marketing automation solutions, specializing in driving digital growth with innovative customer acquisition through attractive quotes and engagement strategies across all mobile channels. The company boasts a substantial global reach with a consumer reach of over 1.2 billion and 3.1 billion monthly interactions, supported by a robust network of 370+ advertisers and the execution of 4000 ad experiences. Upstream's Grow platform, recognized for its robust lead optimization and interaction capabilities, leverages proprietary predictive technology and expert marketing strategies to deliver unparalleled results, including a 12x ROI for e-commerce platforms. Dedicated to enhancing mobile operator efficiencies and increasing e-commerce sales, Upstream employs cutting-edge MarTech tools for event-driven campaigns, identity resolution, and ad fraud security to ensure high performance and minimal errors. 3.7 Proposify Proposify is a leading proposal software provider designed to streamline and enhance the sales document process for B2B services globally. Proposify addresses common issues associated with traditional document creation tools like Word and PowerPoint, such as high error rates, lack of brand consistency, and poor visibility into proposal engagement. The software provider simplifies the creation of proposals through a centralized content library that includes templates, snippets, and a design editor, enabling sales teams to quickly produce error-free, professional-looking documents. Proposify also offers advanced features such as interactive pricing, e-signatures, and a metrics dashboard that provides detailed insights into proposal views and engagement, helping businesses close deals more effectively. Its integration capabilities with CRMs and other tools ensure that sales processes are seamlessly connected and efficient. With a strong focus on customer success, Proposify offers personalized onboarding services to help businesses optimize their proposal workflows and achieve significant time savings. 3.8 Loopio Loopio is a leading RFP response management software company that transforms the response process for RFPs, RFIs, DDQs, and security questionnaires by enhancing collaboration, streamlining operations, and ultimately helping businesses secure more deals. Recognized for its user-friendly interface and robust functionality, Loopio garnered multiple G2 awards in 2024, including Best Results and Easiest to Use in the Enterprise category. Loopio’s integration with platforms enhance workflow efficiency, making vital information accessible within existing CRM systems. This integration, along with expert-vetted content and automatic updates, ensures that responses are quick, accurate, and compliant with current standards and practices. Its AI-driven content library centralizes knowledge, enabling fast, accurate responses and significantly reducing response times, which has led to measurable increase in efficiency and win rates among users. 3.9 Simpleview Simpleview is a prominent provider of digital marketing and site management solutions for quote management and is tailored for destination marketing organizations (DMOs). With products like Simpleview CMS and CRM, the company offers a fully integrated platform that enhances the online presence and operational efficiency of tourism entities from small towns to large countries. Simpleview's services include website design, branding, SEO, and paid media strategies, all created to attract visitors and win bids for events and conventions. Additionally, the company's Online Booking & Referral Engine and Email Marketing & Automation tools help DMOs increase engagement and revenue through direct bookings and effective communication. Simpleview also incorporates user-generated content and advanced data analytics to foster community engagement and provide actionable insights. 3.10 Configura Configura is a leading provider of innovative space planning and product configuration software, serving commercial interiors, material handling, and kitchen and bath industries. The company’s flagship software, CET, offers an all-in-one solution for accurate space planning and configuration and isrecognized for its impact on streamlining operations and boosting profitability. This recognition is underscored by Configura's recent accolade, the Best IT Innovation Award at MODEX 2024. Additionally, Configura fosters a collaborative environment with its Partner Portal, encouraging innovation and success through strategic partnerships. The company also emphasizes education and support through its academy, offering training and webinars to enhance user proficiency with CET. With a global presence and a commitment to innovation, Configura continuously updates its offerings, as demonstrated by recent expansions in its commercial interior product suite. 4. Final Thoughts Advanced quote management systems are crucial for businesses seeking to optimize their sales funnel and enhance customer satisfaction. As technology evolves, companies must adopt these tools to stay competitive and drive strategic decision-making. Significantly, the future of QMS lies in the continuous advancement of intelligence systems and NLP, along with predictive analytics and data visualization, providing deeper insights into customer behavior and market trends. The incorporation of blockchain technology will further continue to enhance data security and transparency. Likewise, companies must increasingly leverage IoT and real-time data analytics to enable more dynamic and responsive quote management, further optimizing revenue and operational efficiency.

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Spotlight

Digitas Health LifeBrands

Digitas Health is designed to connect today’s healthcare brands with 21st century healthcare consumers and professionals. Creatively-driven, media savvy, and technology-fueled, Digitas Health is the leading digital-at-the-core brand agency for the new era of healthcare marketing. With offices in Philadelphia, New York, and London, Digitas Health is a member of the world’s largest healthcare communications network, Publicis Healthcare Communications Group. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

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MyTradeZone.com Joins Certified Trade Mission to Hong Kong to Explore Business Expansion Opportunities in Asia

MyTradeZone | November 28, 2023

MyTradeZone.com, a trade and Social Networking for businesses, is pleased to announce its upcoming visit to Hong Kong from December 4th to 8th, 2023. Bachir Kassir, founder of MyTradeZone, will join a delegation of American companies to Hong Kong as part of a U.S. Department of Commerce Certified Trade Mission organized by IBS Global Consulting with the support of the Hong Kong Trade Development Council and the U.S. Commercial Service. The delegation, comprising a diverse group of American companies, aims to foster cross-border partnerships, explore export opportunities, and deepen economic ties between the United States and Hong Kong. The visit to Hong Kong presents an exciting opportunity for MyTradeZone.com to expand its global reach, tap into new markets, and establish key connections with Hong Kong's dynamic business community and trade associations. With Hong Kong's strategic location as a gateway to the Asia-Pacific region, robust financial services sector, and reputation as a major international trade hub, this visit holds immense promise for American enterprises looking to navigate the Asian market. Led by Tonya McNeal-Weary, Managing Director at IBS Global Consulting, the delegation will engage in a series of high-level meetings, networking events, and industry-specific forums during the five-day visit. These activities are designed to facilitate mutually beneficial partnerships between U.S. and Hong Kong businesses across various sectors. [MyTradeZone.com] is a disruptive business networking platform, and is like an always open trade show: • Businesses: Add company profile page. Showcase products & services. Network locally and around the world • Event Organizers, Trade Associations, & Networking Groups: Provide value-added offering to members & sponsors in a public or private setting • Creators & Group owners: Monetize your creations via peer-to-peer payment enablement • Advertisers and Marketers: MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers • Business Professionals: Grow your professional network, chat, connect, follow, takes notes, share and collaborate As an official member of the delegation, MyTradeZone will have the opportunity to gain firsthand insights into Hong Kong's business landscape, explore regulatory frameworks, exchange best practices, and forge lasting relationships with key stakeholders. Additionally, the itinerary includes tailored site visits to cutting-edge facilities and industrial parks, showcasing Hong Kong's commitment to innovation and entrepreneurship. The visit to Hong Kong aims to enhance trade cooperation and seeks to highlight the enduring friendship between the United States and Hong Kong. As both economies continue to recover from the challenges posed by the global pandemic, this visit becomes even more crucial in reinvigorating trade ties and promoting long-term economic growth. About MyTradeZone.com MyTradeZone is a social networking platform for businesses. We are working on the next thing to disrupt business networking. MyTradeZone is a forward-thinking B2B media technology company reshaping how businesses connect and network. MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers. MyTradeZone is also a perfect companion offering to trade show organizers and networking groups offering value added benefits to both members and sponsors.

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Advertiser Platforms

Stagwell (STGW) and MNTN Partner to Forge a Unified Performance Marketing Ecosystem for Brands

PR Newswire | January 12, 2024

Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is partnering with connected TV (CTV) advertising leader MNTN to broaden the market of performance advertising for brands. With the partnership, brands will now have access to a comprehensive set of buying solutions that combine the best of MNTN's Performance TV platform with Stagwell Marketing Cloud products, providing added streaming, performance PR and performance influencer capabilities in a one-stop shop. Stagwell and MNTN's strategic partnership allows for a more unified approach to brand and performance media, offering brands access to advanced technologies and a comprehensive suite of tools enabling brand campaigns on television to now seamlessly coexist with other digital channels. "For too long, brand and performance media have battled to co-exist in an industry that worships creative ideas and measurable metrics separately," said MNTN President and CEO Mark Douglas. "Now Stagwell's performance-focused clients can see their brand campaigns at work through MNTN Performance TV and not only qualify but quantify results of traditionally less measurable media." "Stagwell believes all media is performance media, and our partnership with MNTN is our next step in creating an integrated ecosystem of technology and media solutions that enable speed to market, improved outcomes, and ultimately, scaled brand performance for clients," said Stagwell Chairman and CEO Mark Penn. "In combination with SMC tools, including social, streaming, and PR capabilities, brands can now attach metrics to their big marketing ideas in a granular way." Meeting Client Demands The partnership between Stagwell and MNTN Performance TV addresses the growing importance of performance advertising for modern brands, offering a comprehensive suite of buying solutions that feature cutting-edge targeting, measurement, and automated optimization technology. The collaboration introduces an innovative approach to television advertising, offering brands metrics that matter together – reach and revenue. Expanded Toolset MNTN clients will now benefit from an enhanced suite of tools, incorporating products from the Stagwell Marketing Cloud. This includes: PRophet, a generative and predictive AI platform for PR professionals Koalifyed, an influencer discovery and campaign management platform ReachTV, the largest streaming television network targeting travelers in airports Together, Stagwell and MNTN aim to meet the evolving needs of modern brands in a performance-driven landscape. Stay tuned for insights from Stagwell's Mark Penn and MNTN's Mark Douglas at CES next week, where they will discuss the power of this collaboration. Brands and/or journalists interested in connecting on the ground should contact ces2024@stagwellglobal.com for more information. About MNTN MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN is one of Fast Company's Most Innovative Companies of 2023 and was recently named one of the Next Big Things in Tech for its upcoming VIVA creative suite. For more information, please visit https://mountain.com/. About Stagwell Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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Inuvo's IntentKey AI Powers the Privacy-First, Post-Cookie Era

GlobeNewswire | January 11, 2024

In the wake of Google's phase out of third-party cookies starting in January 2024, Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, has announced its continued commitment to a cookieless future with its IntentKey AI, outlining the ways its technology can already work around Google’s changes. IntentKey, powered by a large language model, creates cookieless audience models by leveraging over 25 million AI-identified concepts that represent consumer intent signals across the web. These concepts are used to understand why an audience is interested in a product and why URLs are visited. IntentKey models help marketers reach their audiences in today’s post-cookie landscape. "Google’s fast timeline, closing cookies by the end of 2024, has caught some marketers off guard, but Inuvo has been preparing for a while. IntentKey can align, predict, and activate audiences across platforms without relying on cookies or other trackers,” said Inuvo CEO Richard Howe. “As the industry moves rapidly toward a cookieless reality, IntentKey stands ready to power more relevant digital experiences through ethical data practices and intended audiences - not identity-based audiences." Featuring Non-Personal Identifying Information (NPII) that maintains consumer privacy and prevents personal data exposure, IntentKey enables brands to securely connect with high-intent audiences in the moment audiences signal readiness to engage. This approach eliminates the need for cookies to create audience models. IntentKey has delivered performance that beats incumbent media by up to 67%. With the demise of the third-party cookie in 2024, led by Google and Apple, IntentKey stands ready to power the next generation of digital marketing through privacy-forward, cookieless audience models that provide both faster and more accurate audience targeting capabilities to drive results. To learn more, visit inuvo.com. About Inuvo Inuvo, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit www.inuvo.com.

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MyTradeZone.com Joins Certified Trade Mission to Hong Kong to Explore Business Expansion Opportunities in Asia

MyTradeZone | November 28, 2023

MyTradeZone.com, a trade and Social Networking for businesses, is pleased to announce its upcoming visit to Hong Kong from December 4th to 8th, 2023. Bachir Kassir, founder of MyTradeZone, will join a delegation of American companies to Hong Kong as part of a U.S. Department of Commerce Certified Trade Mission organized by IBS Global Consulting with the support of the Hong Kong Trade Development Council and the U.S. Commercial Service. The delegation, comprising a diverse group of American companies, aims to foster cross-border partnerships, explore export opportunities, and deepen economic ties between the United States and Hong Kong. The visit to Hong Kong presents an exciting opportunity for MyTradeZone.com to expand its global reach, tap into new markets, and establish key connections with Hong Kong's dynamic business community and trade associations. With Hong Kong's strategic location as a gateway to the Asia-Pacific region, robust financial services sector, and reputation as a major international trade hub, this visit holds immense promise for American enterprises looking to navigate the Asian market. Led by Tonya McNeal-Weary, Managing Director at IBS Global Consulting, the delegation will engage in a series of high-level meetings, networking events, and industry-specific forums during the five-day visit. These activities are designed to facilitate mutually beneficial partnerships between U.S. and Hong Kong businesses across various sectors. [MyTradeZone.com] is a disruptive business networking platform, and is like an always open trade show: • Businesses: Add company profile page. Showcase products & services. Network locally and around the world • Event Organizers, Trade Associations, & Networking Groups: Provide value-added offering to members & sponsors in a public or private setting • Creators & Group owners: Monetize your creations via peer-to-peer payment enablement • Advertisers and Marketers: MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers • Business Professionals: Grow your professional network, chat, connect, follow, takes notes, share and collaborate As an official member of the delegation, MyTradeZone will have the opportunity to gain firsthand insights into Hong Kong's business landscape, explore regulatory frameworks, exchange best practices, and forge lasting relationships with key stakeholders. Additionally, the itinerary includes tailored site visits to cutting-edge facilities and industrial parks, showcasing Hong Kong's commitment to innovation and entrepreneurship. The visit to Hong Kong aims to enhance trade cooperation and seeks to highlight the enduring friendship between the United States and Hong Kong. As both economies continue to recover from the challenges posed by the global pandemic, this visit becomes even more crucial in reinvigorating trade ties and promoting long-term economic growth. About MyTradeZone.com MyTradeZone is a social networking platform for businesses. We are working on the next thing to disrupt business networking. MyTradeZone is a forward-thinking B2B media technology company reshaping how businesses connect and network. MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers. MyTradeZone is also a perfect companion offering to trade show organizers and networking groups offering value added benefits to both members and sponsors.

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Advertiser Platforms

Stagwell (STGW) and MNTN Partner to Forge a Unified Performance Marketing Ecosystem for Brands

PR Newswire | January 12, 2024

Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is partnering with connected TV (CTV) advertising leader MNTN to broaden the market of performance advertising for brands. With the partnership, brands will now have access to a comprehensive set of buying solutions that combine the best of MNTN's Performance TV platform with Stagwell Marketing Cloud products, providing added streaming, performance PR and performance influencer capabilities in a one-stop shop. Stagwell and MNTN's strategic partnership allows for a more unified approach to brand and performance media, offering brands access to advanced technologies and a comprehensive suite of tools enabling brand campaigns on television to now seamlessly coexist with other digital channels. "For too long, brand and performance media have battled to co-exist in an industry that worships creative ideas and measurable metrics separately," said MNTN President and CEO Mark Douglas. "Now Stagwell's performance-focused clients can see their brand campaigns at work through MNTN Performance TV and not only qualify but quantify results of traditionally less measurable media." "Stagwell believes all media is performance media, and our partnership with MNTN is our next step in creating an integrated ecosystem of technology and media solutions that enable speed to market, improved outcomes, and ultimately, scaled brand performance for clients," said Stagwell Chairman and CEO Mark Penn. "In combination with SMC tools, including social, streaming, and PR capabilities, brands can now attach metrics to their big marketing ideas in a granular way." Meeting Client Demands The partnership between Stagwell and MNTN Performance TV addresses the growing importance of performance advertising for modern brands, offering a comprehensive suite of buying solutions that feature cutting-edge targeting, measurement, and automated optimization technology. The collaboration introduces an innovative approach to television advertising, offering brands metrics that matter together – reach and revenue. Expanded Toolset MNTN clients will now benefit from an enhanced suite of tools, incorporating products from the Stagwell Marketing Cloud. This includes: PRophet, a generative and predictive AI platform for PR professionals Koalifyed, an influencer discovery and campaign management platform ReachTV, the largest streaming television network targeting travelers in airports Together, Stagwell and MNTN aim to meet the evolving needs of modern brands in a performance-driven landscape. Stay tuned for insights from Stagwell's Mark Penn and MNTN's Mark Douglas at CES next week, where they will discuss the power of this collaboration. Brands and/or journalists interested in connecting on the ground should contact ces2024@stagwellglobal.com for more information. About MNTN MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN is one of Fast Company's Most Innovative Companies of 2023 and was recently named one of the Next Big Things in Tech for its upcoming VIVA creative suite. For more information, please visit https://mountain.com/. About Stagwell Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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Ad Tech and Martech

Inuvo's IntentKey AI Powers the Privacy-First, Post-Cookie Era

GlobeNewswire | January 11, 2024

In the wake of Google's phase out of third-party cookies starting in January 2024, Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, has announced its continued commitment to a cookieless future with its IntentKey AI, outlining the ways its technology can already work around Google’s changes. IntentKey, powered by a large language model, creates cookieless audience models by leveraging over 25 million AI-identified concepts that represent consumer intent signals across the web. These concepts are used to understand why an audience is interested in a product and why URLs are visited. IntentKey models help marketers reach their audiences in today’s post-cookie landscape. "Google’s fast timeline, closing cookies by the end of 2024, has caught some marketers off guard, but Inuvo has been preparing for a while. IntentKey can align, predict, and activate audiences across platforms without relying on cookies or other trackers,” said Inuvo CEO Richard Howe. “As the industry moves rapidly toward a cookieless reality, IntentKey stands ready to power more relevant digital experiences through ethical data practices and intended audiences - not identity-based audiences." Featuring Non-Personal Identifying Information (NPII) that maintains consumer privacy and prevents personal data exposure, IntentKey enables brands to securely connect with high-intent audiences in the moment audiences signal readiness to engage. This approach eliminates the need for cookies to create audience models. IntentKey has delivered performance that beats incumbent media by up to 67%. With the demise of the third-party cookie in 2024, led by Google and Apple, IntentKey stands ready to power the next generation of digital marketing through privacy-forward, cookieless audience models that provide both faster and more accurate audience targeting capabilities to drive results. To learn more, visit inuvo.com. About Inuvo Inuvo, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit www.inuvo.com.

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