How Effective Are YouTube Marketing Conversions?

ADAM TORKILDSON | October 11, 2019

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The tech giant is developing more efficient advertising venues, helping marketers reach customers across a wide spectrum of devices through YouTube Ads. Google now allows marketers to utilize search data from its YouTube-targeting algorithms and is currently developing better algorithms to make its Smart Bidding more CRO-focused in YouTube advertising campaigns. In 2014, YouTube advertising was driving consumer conversions at a mere 14% rate. In 2016, about 71% of YouTube users who viewed explainer videos in order to research a service or product purchased it within a matter of weeks. Any marketer worth their salt knows a conversion rate that high can more or less guarantee success any type of marketing campaign. No wonder marketers are getting excited about YouTube advertising!

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