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How is AI Transforming Adtech?

September 21, 2021

How_is_AI
Just like adtech (advertising tech) revolutionized digital marketing, artificial intelligence (AI) is now revolutionizing ad tech. Many digital marketers believe that AI is the next big thing when it comes to digital marketing. This is easy to believe since AI has made automating tasks for proper targeting and positioning of ads, extremely easy and highly effective.

AI is very effective at making ads both lucrative for advertisers and relevant to consumers. Many experts predict that AI will continue to grow significantly throughout the remainder of the decade. AI is being utilized to target ultra-specific niches in order to get the right ads in front of the largest number of highly targeted people.

I has fully proven to be highly valuable in maximizing ad spend. With AI, advertisers are able to establish better quality leads than ever before. Adtech will continue evolving as AI technology continues to improve. This will create an ever-increasing number of adtech software development opportunities advertisers can take advantage of. We’ll take a deeper look at how artificial intelligence is changing adtech.

1. Consumer-focused advertising
Each consumer is relatively different when it comes to their online behavior. This means that the ads for each consumer should be unique too. However, before AI, it wasn’t possible to make content that’s customer-centric for each individual consumer. AI has made it possible for advertisers to create consumer-driven content, which makes ads perform better now, more than they ever have before. There’s an increase in consumer data and that makes it easy for AI to predict the ads that will perform best with different types of consumers.

2. Advanced audience targeting
Adtech has become more relevant with AI. The reason why ads are performing substantially better now than they were before, is because they’ve become more personalized. People get to see the ads that they are actually interested in. Several years ago, it was so hard to find the perfect audience to show an ad to. It was almost impossible. Now, the right audience is selected and targeted with AI-managed ad campaigns through the use of consumer data. Gigabytes of data are analyzed by artificial intelligence in a matter of seconds. It then is able to suggest an ideal audience for each ad campaign. It reduces the work that would have been done by humans in weeks. AI takes only a few minutes and the results are much better.

3. Sentiment analysis based on AI
One of the most recent adaptations of AI is sentiment analysis. Through the use of different techniques, such as computational linguistics and natural language processing (NLP), artificial intelligence can now judge what emotional state a consumer is in. Being able to understand consumer sentiment, allows AI to better understand the preferences and opinions of consumers. Consumer opinions are very important sources of consumer data. As a consumer, you’ll only see ads that are relevant to you. A business experiences an increase in ad clicks, conversions, and revenue through the use of sentiment analysis.

Spotlight

Harmon Brothers

Get a crap-ton of eyeballs with ads that brand AND sell with the Harmon Brothers Method. Harmon Brothers are the masterminds behind advertising campaigns for Squatty Potty, Purple Mattress, FiberFix, Chatbooks, and more! Orabrush's "Bad Breath Test” started it all, and is now taught as a case study in business schools all over the world. Harmon Brothers have been featured on ABC’s Nightline, The New York Times, Forbes, The Wall Street Journal, and many more publications. Awards include Ad Age Funniest Viral Video, Unruly Media’s Top 20 Most Viral Ads, 2015 Webby Award Winner for Best Writing.

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Get a crap-ton of eyeballs with ads that brand AND sell with the Harmon Brothers Method. Harmon Brothers are the masterminds behind advertising campaigns for Squatty Potty, Purple Mattress, FiberFix, Chatbooks, and more! Orabrush's "Bad Breath Test” started it all, and is now taught as a case study in business schools all over the world. Harmon Brothers have been featured on ABC’s Nightline, The New York Times, Forbes, The Wall Street Journal, and many more publications. Awards include Ad Age Funniest Viral Video, Unruly Media’s Top 20 Most Viral Ads, 2015 Webby Award Winner for Best Writing.

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