How Online Tracking and Bloated Ad Tech Impact the Customer Experience

FILIPPO MARIA LANCIERI | March 2, 2020

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The retail landscape is more crowded than ever. Nearly every day, a new brand pops up seeking consumer attention and buy-in across the globe, and this intense competition has fostered some questionable practices in the world of digital advertising. Hungry for impressions, retailers and online brands have invested billions into powerful advertising technology with the ability to collect very personal information on each customer in order to deliver them extremely, almost dangerously, targeted ads. As the retail experience shifts away from brick-and-mortar stores and hones in on e-commerce, retailers of all sizes will continue to spend egregious amounts to capture consumer sentiment.

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We give amazing minds an amazing place to work. We focus on brands in the restaurant, retail, hospitality and higher education space. Our team is a mix of strategists, creatives, social media practitioners, media experts, digital and interactive marketers and experienced account managers committed to creating relevant brand experiences that drive measurable results at every level.

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