How programmatic advertising helps to target the right audience

SHILPI CHAKRAVARTY | June 15, 2018

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Even though you have the best advertisements made, they cannot have the desired effect unless they appear at the right time and at the right place. There is a growing need, regardless of company size and location, to make advertising more personal more localized. Advertisers of all sizes are evaluating how they can most effectively identify and reach customers where they live and play and as a result, they are adjusting their marketing spend to do just that. BIA/Kelsey forecasts that US location-based ad spend will double in the next five years.

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Lewis Communications is a nationally recognized branding and advertising agency with offices in Birmingham, Mobile and Nashville. For over 60 years, Lewis has utilized marketing research, consumer insight and creative craftsmanship to build and grow our clients’ brands.

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