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How to adjust your PPC strategy during the Covid-19 pandemic



The COVID-19 outbreak continues to impact the world like never before. Businesses have been hit hard, institutions have been shut down, and people are being made to stay indoors in an effort to slow down the spread of novel Coronavirus.

Nearly all businesses have been dealing with a lot of difficulties right now and the world of PPC advertising is no exception. As the world grapples with the pandemic unfolding in real-time, they turn to online searches and news to find answers to their questions.

This extreme change in people’s behavior has also impacted the change in their online search behavior. While some industries were well prepared for this shift, many are not.


Has COVID-19 affected your PPC accounts?

As of today, the COVID-19 related searches are ranking the most on Google, beating other searches related to news, weather, politics, Google, Facebook, and Amazon.

To help track these emerging searches along with other breakout searches that users are looking at, Google has released the Google Trends Coronavirus Hub to offer more insights.

For some advertisers, these new searches have drawn more visitors to their sites, bringing in new customers. For others, however, the results have not been so great.

Wordstream notes that Google search ad impressions have declined by 7% over the last week, which is not uncommon during the holidays. But advertisers certainly weren’t expecting it to happen all so suddenly.

Conversion rates have dropped by an average of 21% since the COVID-19 became an epidemic. Advertisers who acknowledge these changes need to be able to adjust their PPC strategies to keep their businesses agile during these uncertain times.

Learn more: Teesside web advertising firm makes journey into glasgow

Impact of COVID-19 on PPC advertising

Google trends shows that the COVID-19 is on top of mind for most people, especially in the early morning and late at night. Many of us who aren’t fighting the pandemic head-on, often look to some other distractions online or try to carry on with our days as usual. Advertisers can review these searches and prepare to adjust their campaigns to avoid wasting their spend online.

Industries with increased performance

Healthcare and medical

Ever since the outbreak, most of us have turned to search to protect ourselves and the community. In the wake of social distancing and a worldwide lockdown, we’re relying on Google SERP to purchase over-the-counter as well as vital medications. As a result, medical advertisers are seeing a strong spike in their sale of pharmaceuticals and medical supplies with increased ad clicks and higher conversion rates than usual.

Non-profit and charity

The non-profit organization is another sector that’s having a dramatically increased impact due to the COVID-19 outbreak. Charities, non-profits, and social enterprises are working the hardest to help communities fight the COVID-19 crisis. Since the epidemic, this sector has seen

• A 10% surge in search ad impressions
• A 23% surge in search ad conversions
• A 20% surge in search ad conversion rates

Luckily, Google’s ad grants program is working with more than 35,000 organizations to help non-profit use AdWords.

Live-streaming and on-demand media

The phrase, “Netflix and chill”, “Quarantine and chill”, couldn’t be more true and relatable right now. With people practicing social distancing at their homes, we’re consuming more entertainment than ever.



This has led to a spike in the entertainment advertisers’ conversion rates, bringing in more viewers. Safe to say it’s not a bad time for the entertainment industry, as the demand for live-streaming media has skyrocketed and seen a dramatic hike in its conversion since the last few weeks.

Learn more: How COVID-19 Has Impacted Google Ads Results for 21 Industries

Industries with mixed performance

Real Estate

According to Wordstream, there’s no significant change in the search volumes or conversion rates in the industry yet. But there could be some shifts down the road.

Consumers are more hesitant in attending open houses and more reliant on professional agents to schedule an appointment instead. Despite the +15% CPC increase in real estate listings and real estate agent searches in the last month, there has been a -25% decline in the conversion rates. Agents and brokers, however, have seen a 30% increase.

Moving and relocation services have seen an 11% increase in search volume, maintaining a stable CTR, CPR, and CPR.

Both property development and construction industries are seeing a decline in their conversion rates by -53% and -7%, as well as lower search volumes. This could lead up to a decline in real estate supply in the future.

Automotive

The automotive industry appears to have taken a hit. It has shown a noticeable decline of 30% in the industry with average conversion rates over the past few weeks. Although this can’t all be due to the pandemic, advertisers are seeing a lot of shifts in searchers’ preferences in the automotive market.

Job and education

There has been an increased demand in e-learning and training due to schools and colleges being shut down for at least a couple of weeks.

Given the college application rush over and the upcoming SAT in June (yet to be canceled), prospective students’ behavior on the SERP remain the same.

There’s also an increase in paid search traffic for new career opportunities and vocational training since the last couple of weeks.

Industries that have been hit the hardest

Travel and tourism

It’s not at all surprising to see that fewer people are booking for travel these days. With business, consumers, and government avoiding unnecessary travels, advertisers are finding it hard to convert new searches on their sites.

Searches for flight cancellations, delays and restrictions are also at an all-time high, leaving ads more exposed to curious searchers.

To address this problem, advertisers should:

• Add new negatives keywords for COVID-19, advisory, and cancellation related searches.

• Promote cheaper fares and easy cancellations and adjustments for future travel.

• Suggest travel insurance to your customers to ease concerns while increasing your average sale price.

Live entertainment

Search volumes for live entertainment have also reduced by 24%, with a dip in conversion rates by 30%. The need for public safety and social distancing has caused consumers as well as performers to cancel their live shows all across the globe.

Ways to adjust your PPC strategy according to the new search volumes

Unprecedented times call for unprecedented solutions. Here are some of the ways that you can adjust your PPC strategies according to the rising challenges:

It’s important to understand what traffic your ads are getting and add new negative keywords add new negative keywords quickly to prevent your campaigns from reaching irrelevant panicked searchers.

• Closely follow COVID-19 related searches to understand how people are searching online. Leverage Google Trends to see what’s trending the most. The Google Trend Coronavirus Hub is a great place for advertisers to find out users’ priorities and search interests in response to the changing news.

• The flipside to users spending more time online is that you can easily find them while they’re browsing the web. Consider remarketing to your previous customers and website visitors, bring them back to your site and keep your brand in their minds. This way they will be more likely to convert.

Conclusion

While times are uncertain at the moment, it is important to keep a positive mindset and be safe. Make sure to stay in the lookout for any new disruptions caused by the COVID-19 and keep adjusting your PPC campaigns consistently.

Spotlight

MullenLowe U.S.

MullenLowe U.S. is a unit of MullenLowe Group, a creatively driven global network of distinctive agencies in more than 65 markets worldwide. MullenLowe U.S. is a “hyperbundled” agency, integrating disciplines from brand strategy to creative, digital marketing, media planning and buying, mobile marketing, public relations and social influence, design, CRM and performance analytics. MullenLowe U.S. specializes in working with thought-leader brands, including Acura, Royal Caribbean, JetBlue, Zappos, U.S. Cellular, FAGE, American Greetings and Patrón. The agency has been recognized as a Fast Company Most Innovative Company and a 3x Advertising Age A-List Agency. MullenLowe U.S. has offices in Boston, NYC, LA and Winston-Salem, NC. MullenLowe U.S. is a wholly owned subsidiary of the Interpublic Group (NYSE:IPG). For more on MullenLowe U.S., please visit mullenloweus.com, twitter.com/mullenloweus or facebook.com/mullenloweus.

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Maximizing CRM Capabilities and Transforming Modern Businesses

Article | May 14, 2024

Embark on a historical journey charting CRM’s capability in businesses from organizational tools to a central strategic force in driving business innovation and deepening customer connections. Contents 1. The Evolution of CRM: From Customer Records to Strategic Business Tool 2. Advanced CRM Technologies and Innovations 3. Data Management and Security in CRM 4. Top Provider Companies of CRM 4.1. SuperOffice 4.2. Teamleader 4.3. ePROMIS Solutions 4.4. Keap 4.5. HighLevel 4.6. Miles IT 4.7. FranConnect 4.8. CAS Software AG 4.9. SoftPro 4.10. Rapidops Final Thoughts 1. The Evolution of CRM to Strategic Business Tools The transition of customer relationship management (CRM) from an elementary collection of customer data to a strategic business tool signifies a notable change in how firms communicate with customers and make strategic decisions. The initial purpose of early CRMs was to facilitate the organization of customer information and enhance service quality, thereby establishing the foundation for a more individualized customer experience. Nevertheless, the emergence of digital marketing and technological progress revolutionized CRM, making it a formidable force in marketing with the ability to do intricate data segmentation, tailored interaction, and seamless connections with many digital platforms. Notwithstanding the technological developments, the efficacy of any customer relationship management system is contingent upon the human factor, encompassing crucial aspects such as proficient user training, efficient data management, and a customer-centric organizational culture. The ongoing development of CRM highlights the significance of integrating technology with a strategy focused on providing outstanding customer value. The continuous evolution of CRM from an essential instrument to a fundamental business ideology promises CRM capabilities in contemporary businesses and can potentially alter the field of customer relationship management in the foreseeable future. 2. Advanced CRM Technologies and Innovations - CRM evolution from basic data repositories to key drivers in enhancing customer experience (CX), marketing automation, and business growth. - CRM systems now serve as integral assets, unifying customer interactions and increasing the efficacy of sales, marketing, and service operations. - Cloud-based and AI technologies have advanced CRM functionalities, offering scalability, mobility, and actionable analytics. - Modern CRMs enable predictive insights and proactive customer engagement strategies. - Introduction of chatbots and virtual assistants to CRM, providing immediate support and freeing human staff for complex tasks. - Rise of conversational CRM, leading to more natural and mutually beneficial customer interactions. - Use of omnichannel approaches powered by cloud technology ensures consistent, informed communication across all customer touchpoints. - These innovations lead to a unified brand experience, strengthening customer relationships. 3. Data Management and Security in CRM CRM systems have evolved beyond their initial purpose as simple storage of customer data in the digital era. They have become advanced platforms that play a crucial role in creating business strategies and enhancing customer experiences. The effectiveness of CRM systems heavily relies on the efficient administration and rigorous protection of the data they store. Efficient Data Management in Customer Relationship Management: An essential foundation of a strong CRM system is its capacity to effectively handle data. To accomplish this, it is essential to precisely establish the goals of the CRM data, such as improving customer satisfaction or increasing sales. Efficient data management involves the CRM implementation like implementing accurate data collection methods and the preservation of data integrity. To maintain the quality and relevance of CRM data, it is crucial to implement regular data cleansing and updating procedures due to the fast rate at which information can become outdated. Sophisticated Security Protocols: Securing CRM data is crucial in an era characterized by frequent data breaches. Robust levels of security are provided by advanced methods such as role-based access control (RBAC), data encryption, and tokenization. These procedures are implemented to guarantee stringent control over data access and to render the data incomprehensible to unauthorized entities in the event of a breach. The convergence of management and security: The integration of data management and security within a comprehensive data governance framework is necessary, as opposed to operating in isolation. The provided framework delineates the policies, duties, and standards that are imperative for the efficient management and safeguarding of CRM data. Regular training for staff on data best practices, continuing audits, and adherence to data protection requirements are essential components of a robust governance approach. 4. Top Provider Companies in CRM CRM has emerged as the central focus of contemporary company strategy. An effective customer relationship management system optimizes essential client data in a manner that is customized to the many facets of an organization's activities. It can assist in monitoring a customer's purchasing patterns, preferences, and apprehensions. In a time when each encounter can indicate the extent of a customer's commitment to a brand, selecting the appropriate CRM supplier can determine whether the firm succeeds or faces difficulties. Choosing the most suitable CRM supplier for any company's specific requirements might be challenging due to the abundance of options available. Here’s a list of the top ten providers in CRM: 4.1.SuperOffice SuperOffice, a premier CRM software provider, has been at the forefront of promoting meaningful business-to-customer relationships and driving revenue growth for medium-sized European B2Bs for over 30 years. With a steadfast commitmentto fostering meaningful relationships and driving revenue growth, SuperOffice distinguishes itself by offering a holistic CRM solution that unites marketing, customer care and sales teams. Key to its success are features such as integrated email and document management, AI-powered insights, GDPR compliance, and an extensive App Store. These elements, combined with customizable workflows and real-time dashboards, empower teams to achieve greater alignment, efficiency, and productivity, solidifying SuperOffice's position as the CRM partner of choice for businesses aiming for sustainable, customer-centric growth. 4.2.Teamleader A CRM tool Teamleader Focus provides CRM solutions for contemporary businesses, integrating advanced features to streamline customer relationship management. This platform excels in centralized customer management, providing a unified repository for all customer-related data and facilitating immediate access and management efficiency. Its visualization of the sales pipeline demystifies the journey from prospect to customer, enabling precise monitoring and nurturing of potential leads. Unique in its capacity to manage multiple businesses within a single account, it adeptly caters to entrepreneurs running diverse ventures, simplifying complexities with ease. 4.3.ePROMIS Solutions ePROMIS Solutions has been at the forefront of providing innovative enterprise management software for over three decades. Catering to a broad spectrum of industries, ePROMIS has carved a niche for delivering futuristic solutions that transform business operations. The ePROMIS FutureGen Enterprise Platform exemplifies an all-encompassing business solution, integrating over 100 applications across ERP, HCM, and EAM. It offers advanced automation, customizable workflows, and a potent analytics and BI engine, enhancing operational efficiency and facilitating insightful decision-making. Designed for global scalability, the platform supports multi-entity, multi-industry, multilingual, multi-currency, and multi-channel operations, making it an ideal choice for global expansion and innovation businesses. 4.4.Keap Keap, formerly Infusionsoft, is a paradigm of innovation in sales and marketing automation for small businesses. Keap is committed to simplifying growth for small businesses, aiming to empower 1 million enterprises globally by 2030. Its comprehensive CRM platform is engineered to capture, organize, track, and nurture leads, amplifying sales and revenue. Keap distinguishes itself with expert coaching, extensive training, robust support, and a vibrant community of entrepreneurs. Its automation engine offers personalized features and strategic guidance to maintain business health, customer engagement and satisfaction, and team vitality during scaling. 4.5.HighLevel HighLevel, is a revolutionary all-in-one marketing platform designed to empower agencies with the necessary tools, resources, and support to excel and surpass their marketing objectives. With over 60,000 customers and serving 1.4 million businesses, HighLevel facilitates the capture of leads through diverse means like landing pages, forms, and inbound phone systems. It automates engagement across multiple channels, including voicemail, SMS, and email, and offers built-in tools for payment collection, appointment scheduling, and analytics tracking. HighLevel's suite stands out for its comprehensive capability to consolidate marketing tools in one place, enabling users to enhance customer acquisition, retention, and business scaling through streamlined processes and a community-supported ecosystem of digital marketing strategies. 4.6.Miles IT Miles IT, has established itself as a vanguard IT company, offering comprehensive services to bolster businesses nationwide through technological innovation. This array of services spans managed IT, software development, digital marketing, e-commerce, and dynamic websites, all tailored to meet the unique needs of each business. Positioned as a conduit for business growth, Miles IT promises expert support, coaching, training, and an engaging community of entrepreneurs, ensuring clients meet and exceed their business aspirations. Operating with a commitment to deliver cost-effective, efficient solutions, Miles IT is the technology partner of choice for businesses aiming to scale and retain potential customers while maintaining the integrity of their customer service and team morale. 4.7.FranConnect FranConnect, is the quintessential partner for franchise management, offering an unparalleled suite of solutions that cater to the sales, operations, and marketing needs of over 1,500 brands and multi-location businesses globally. FranConnect's clientele experiences an average growth rate of 44% faster than the broader franchising market, a testament to the efficacy of its cloud-based solutions in fostering scalable and optimized business operations. The platform's robust offerings are designed to accommodate the diverse needs of franchisors and multi-location brands at every stage of growth, from emerging entities to established conglomerates. FranConnect's solutions are meticulously crafted to enhance unit sales, revenue, operational efficiency, franchisee engagement, and employee training, all while ensuring rigorous security and compliance standards. 4.8.CAS Software AG CAS Software AG, has emerged as the premier provider of CRM solutions tailored to the unique demands of small and medium-sized enterprises (SMEs) in Germany. Renowned for delivering superior ergonomics, integration capabilities, and exceptional value, CAS Software AG's offerings are designed to cater to a wide array of industries. Its portfolio, which includes the flagship CAS genesisWorld, offers a 360° view of all customer interactions thanks to intelligent, AI-assisted processes (AIA®), and is notable for adhering to the highest standards of data security and digital confidence. 4.9.SoftPro SoftPro, a distinguished leader in the real estate closing, title, and escrow software industry, is celebrated for its comprehensive suite of products. Renowned for its commitment to innovation and excellence, SoftPro's solutions are meticulously designed for scalability and customization, offering process automation, secure communication portals, robust reporting, analytics, and myriad integrations. This ensures a streamlined closing process, enhancing volume and revenue for businesses. SoftPro remains committed to providing award-winning support, facilitating efficient residential and commercial closings, and empowering users with technology solutions tailored to their needs. 4.10.Rapidops Rapidops, is an acclaimed technology, transformation, and analytics company recognized for driving digital innovation and delivering impactful digital products and platforms. Operating across retail, manufacturing and supply chain, healthcare, and technology industries, Rapidops has empowered clients, including Dassault Systemes and Harris Teeter, alongside launching platforms like Salesmate.io. 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Microsoft Named Netflix’s Global Ad Technology and Sales Partner

Article | February 22, 2024

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Marketers Need to Invest in Detailed Geo Targeting Now

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Netflix Opens Doors to Ads After Subscriber Count Takes a Nosedive

Article | May 11, 2022

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Top CRM Tools for Customer Engagement and Maximizing ROI

Article | May 14, 2024

Embark on a historical journey charting CRM’s capability in businesses from organizational tools to a central strategic force in driving business innovation and deepening customer connections. Contents 1. The Evolution of CRM: From Customer Records to Strategic Business Tool 2. Advanced CRM Technologies and Innovations 3. Data Management and Security in CRM 4. Top Provider Companies of CRM 4.1. SuperOffice 4.2. Teamleader 4.3. ePROMIS Solutions 4.4. Keap 4.5. HighLevel 4.6. Miles IT 4.7. FranConnect 4.8. CAS Software AG 4.9. SoftPro 4.10. Rapidops Final Thoughts 1. The Evolution of CRM to Strategic Business Tools The transition of customer relationship management (CRM) from an elementary collection of customer data to a strategic business tool signifies a notable change in how firms communicate with customers and make strategic decisions. The initial purpose of early CRMs was to facilitate the organization of customer information and enhance service quality, thereby establishing the foundation for a more individualized customer experience. Nevertheless, the emergence of digital marketing and technological progress revolutionized CRM, making it a formidable force in marketing with the ability to do intricate data segmentation, tailored interaction, and seamless connections with many digital platforms. Notwithstanding the technological developments, the efficacy of any customer relationship management system is contingent upon the human factor, encompassing crucial aspects such as proficient user training, efficient data management, and a customer-centric organizational culture. The ongoing development of CRM highlights the significance of integrating technology with a strategy focused on providing outstanding customer value. The continuous evolution of CRM from an essential instrument to a fundamental business ideology promises CRM capabilities in contemporary businesses and can potentially alter the field of customer relationship management in the foreseeable future. 2. Advanced CRM Technologies and Innovations - CRM evolution from basic data repositories to key drivers in enhancing customer experience (CX), marketing automation, and business growth. - CRM systems now serve as integral assets, unifying customer interactions and increasing the efficacy of sales, marketing, and service operations. - Cloud-based and AI technologies have advanced CRM functionalities, offering scalability, mobility, and actionable analytics. - Modern CRMs enable predictive insights and proactive customer engagement strategies. - Introduction of chatbots and virtual assistants to CRM, providing immediate support and freeing human staff for complex tasks. - Rise of conversational CRM, leading to more natural and mutually beneficial customer interactions. - Use of omnichannel approaches powered by cloud technology ensures consistent, informed communication across all customer touchpoints. - These innovations lead to a unified brand experience, strengthening customer relationships. 3. Data Management and Security in CRM CRM systems have evolved beyond their initial purpose as simple storage of customer data in the digital era. They have become advanced platforms that play a crucial role in creating business strategies and enhancing customer experiences. The effectiveness of CRM systems heavily relies on the efficient administration and rigorous protection of the data they store. Efficient Data Management in Customer Relationship Management: An essential foundation of a strong CRM system is its capacity to effectively handle data. To accomplish this, it is essential to precisely establish the goals of the CRM data, such as improving customer satisfaction or increasing sales. Efficient data management involves the CRM implementation like implementing accurate data collection methods and the preservation of data integrity. To maintain the quality and relevance of CRM data, it is crucial to implement regular data cleansing and updating procedures due to the fast rate at which information can become outdated. Sophisticated Security Protocols: Securing CRM data is crucial in an era characterized by frequent data breaches. Robust levels of security are provided by advanced methods such as role-based access control (RBAC), data encryption, and tokenization. These procedures are implemented to guarantee stringent control over data access and to render the data incomprehensible to unauthorized entities in the event of a breach. The convergence of management and security: The integration of data management and security within a comprehensive data governance framework is necessary, as opposed to operating in isolation. The provided framework delineates the policies, duties, and standards that are imperative for the efficient management and safeguarding of CRM data. Regular training for staff on data best practices, continuing audits, and adherence to data protection requirements are essential components of a robust governance approach. 4. Top Provider Companies in CRM CRM has emerged as the central focus of contemporary company strategy. An effective customer relationship management system optimizes essential client data in a manner that is customized to the many facets of an organization's activities. It can assist in monitoring a customer's purchasing patterns, preferences, and apprehensions. In a time when each encounter can indicate the extent of a customer's commitment to a brand, selecting the appropriate CRM supplier can determine whether the firm succeeds or faces difficulties. Choosing the most suitable CRM supplier for any company's specific requirements might be challenging due to the abundance of options available. Here’s a list of the top ten providers in CRM: 4.1.SuperOffice SuperOffice, a premier CRM software provider, has been at the forefront of promoting meaningful business-to-customer relationships and driving revenue growth for medium-sized European B2Bs for over 30 years. With a steadfast commitmentto fostering meaningful relationships and driving revenue growth, SuperOffice distinguishes itself by offering a holistic CRM solution that unites marketing, customer care and sales teams. Key to its success are features such as integrated email and document management, AI-powered insights, GDPR compliance, and an extensive App Store. These elements, combined with customizable workflows and real-time dashboards, empower teams to achieve greater alignment, efficiency, and productivity, solidifying SuperOffice's position as the CRM partner of choice for businesses aiming for sustainable, customer-centric growth. 4.2.Teamleader A CRM tool Teamleader Focus provides CRM solutions for contemporary businesses, integrating advanced features to streamline customer relationship management. This platform excels in centralized customer management, providing a unified repository for all customer-related data and facilitating immediate access and management efficiency. Its visualization of the sales pipeline demystifies the journey from prospect to customer, enabling precise monitoring and nurturing of potential leads. Unique in its capacity to manage multiple businesses within a single account, it adeptly caters to entrepreneurs running diverse ventures, simplifying complexities with ease. 4.3.ePROMIS Solutions ePROMIS Solutions has been at the forefront of providing innovative enterprise management software for over three decades. Catering to a broad spectrum of industries, ePROMIS has carved a niche for delivering futuristic solutions that transform business operations. The ePROMIS FutureGen Enterprise Platform exemplifies an all-encompassing business solution, integrating over 100 applications across ERP, HCM, and EAM. It offers advanced automation, customizable workflows, and a potent analytics and BI engine, enhancing operational efficiency and facilitating insightful decision-making. Designed for global scalability, the platform supports multi-entity, multi-industry, multilingual, multi-currency, and multi-channel operations, making it an ideal choice for global expansion and innovation businesses. 4.4.Keap Keap, formerly Infusionsoft, is a paradigm of innovation in sales and marketing automation for small businesses. Keap is committed to simplifying growth for small businesses, aiming to empower 1 million enterprises globally by 2030. Its comprehensive CRM platform is engineered to capture, organize, track, and nurture leads, amplifying sales and revenue. Keap distinguishes itself with expert coaching, extensive training, robust support, and a vibrant community of entrepreneurs. Its automation engine offers personalized features and strategic guidance to maintain business health, customer engagement and satisfaction, and team vitality during scaling. 4.5.HighLevel HighLevel, is a revolutionary all-in-one marketing platform designed to empower agencies with the necessary tools, resources, and support to excel and surpass their marketing objectives. With over 60,000 customers and serving 1.4 million businesses, HighLevel facilitates the capture of leads through diverse means like landing pages, forms, and inbound phone systems. It automates engagement across multiple channels, including voicemail, SMS, and email, and offers built-in tools for payment collection, appointment scheduling, and analytics tracking. HighLevel's suite stands out for its comprehensive capability to consolidate marketing tools in one place, enabling users to enhance customer acquisition, retention, and business scaling through streamlined processes and a community-supported ecosystem of digital marketing strategies. 4.6.Miles IT Miles IT, has established itself as a vanguard IT company, offering comprehensive services to bolster businesses nationwide through technological innovation. This array of services spans managed IT, software development, digital marketing, e-commerce, and dynamic websites, all tailored to meet the unique needs of each business. Positioned as a conduit for business growth, Miles IT promises expert support, coaching, training, and an engaging community of entrepreneurs, ensuring clients meet and exceed their business aspirations. Operating with a commitment to deliver cost-effective, efficient solutions, Miles IT is the technology partner of choice for businesses aiming to scale and retain potential customers while maintaining the integrity of their customer service and team morale. 4.7.FranConnect FranConnect, is the quintessential partner for franchise management, offering an unparalleled suite of solutions that cater to the sales, operations, and marketing needs of over 1,500 brands and multi-location businesses globally. FranConnect's clientele experiences an average growth rate of 44% faster than the broader franchising market, a testament to the efficacy of its cloud-based solutions in fostering scalable and optimized business operations. The platform's robust offerings are designed to accommodate the diverse needs of franchisors and multi-location brands at every stage of growth, from emerging entities to established conglomerates. FranConnect's solutions are meticulously crafted to enhance unit sales, revenue, operational efficiency, franchisee engagement, and employee training, all while ensuring rigorous security and compliance standards. 4.8.CAS Software AG CAS Software AG, has emerged as the premier provider of CRM solutions tailored to the unique demands of small and medium-sized enterprises (SMEs) in Germany. Renowned for delivering superior ergonomics, integration capabilities, and exceptional value, CAS Software AG's offerings are designed to cater to a wide array of industries. Its portfolio, which includes the flagship CAS genesisWorld, offers a 360° view of all customer interactions thanks to intelligent, AI-assisted processes (AIA®), and is notable for adhering to the highest standards of data security and digital confidence. 4.9.SoftPro SoftPro, a distinguished leader in the real estate closing, title, and escrow software industry, is celebrated for its comprehensive suite of products. Renowned for its commitment to innovation and excellence, SoftPro's solutions are meticulously designed for scalability and customization, offering process automation, secure communication portals, robust reporting, analytics, and myriad integrations. This ensures a streamlined closing process, enhancing volume and revenue for businesses. SoftPro remains committed to providing award-winning support, facilitating efficient residential and commercial closings, and empowering users with technology solutions tailored to their needs. 4.10.Rapidops Rapidops, is an acclaimed technology, transformation, and analytics company recognized for driving digital innovation and delivering impactful digital products and platforms. Operating across retail, manufacturing and supply chain, healthcare, and technology industries, Rapidops has empowered clients, including Dassault Systemes and Harris Teeter, alongside launching platforms like Salesmate.io. Renowned for rapidly translating complex visions into market-leading digital solutions, Rapidops boasts comprehensive expertise in strategy, design, engineering, analytics, AI/ML, IoT, and DevOps. Rapidops’ commitment to excellence is reflected in its holistic approach to solving critical CRM challenges and fostering sustainable growth. Final Thoughts CRM capabilities in modern businesses are progressing towards a greater future. In the future, CRM is expected to become increasingly essential to business operations as artificial intelligence and machine learning improve its ability to make accurate predictions. As organizations adjust to remote and hybrid work arrangements, customer relationship management solutions will evolve to accommodate mobility and cloud-based capabilities, guaranteeing uninterrupted accessibility and performance across various work settings.

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Advertiser Platforms

Sales and Marketing Events Lined Up in 2024

Article | February 22, 2024

On July 13, Netflix’s COO, Greg Peters, officially named Microsoft as Netflix’s “global advertising technology and sales partner”. This partnership will help Netflix kick-start its advertising business. Industry watchers were waiting to see who Netflix would choose as its advertising platform to build its ad-supported tier of service after the streaming giant’s April announcement to bring ads to the platform. In April, we announced that we would introduce a new lower priced ad-supported subscription plan for consumers, in addition to our existing ad-free basic, standard, and premium plans. Today we are pleased to announce that we have selected Microsoft as our global advertising technology and sales partner. “Microsoft has the proven ability to support all our advertising needs as we together build a new ad-supported offering, More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members.” -Greg Peters,COONetflix. It’s very early days and we have much to work through. But our long-term goal is clear: More choice for consumers and a premium, better-than-linear TV brand experience for advertisers. We’re excited to work with Microsoft as we bring this new service to life. Microsoft recently acquired Xandr, an ad marketplace that ties into connected TV. It has been developing its ad platform while endorsing its approach to protecting customers’ information. Marketers looking to Microsoft for their advertising needs will have access to the Netflix audience and premium connected TV inventory, said Mikhail Parakhin, Microsoft’s president of web experiences. While assisting Netflix in delivering more choices to its customers, Microsoft will offer new premium value to its ecosystem of marketers and partners.

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Advertiser Platforms

Top Tools Shaping Sales Intelligence Excellence in 2024

Article | April 5, 2024

Geo targeting is the most under-utilised targeting element available to marketers today, giving a huge opportunity to brands that invest time and money in smarter geo targeting. Most advertising platforms now allow for detailed geo targeting – often down to a zip code/postcode or even to GPS coordinates. Yet it is amazing how few advertisers are consciously investing effort in this area. Audience targeting/ retargeting (via cookies) has dominated online display advertising and is now under threat from legislation and the end of third party cookies. Targeting in search and demographic targeting in logged in social networks attract huge spends. With the end of cookies it has been contextual targeting getting the most attention. This has relegated geo targeting down the list in terms of investment and understanding. This is a mistake as in fact it has many benefits, and to succeed advertisers need to understand how it impacts their business.

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Social Media Advertising

Netflix Opens Doors to Ads After Subscriber Count Takes a Nosedive

Article | May 11, 2022

Netflix Takes an Unexpected Route Popular streaming giant Netflix’s subscriber count plummeted for the first time in a decade. After it announced the loss of 200K subscribers in Q1 of 2022, its stocks dipped more than 35%. In addition, a shareholder recently sued the platform for violating securities law after its subscriber growth reached an all-time low and the stock value crashed, making the picture bleaker. It’s not surprising that the platform had a change of heart about bringing advertising to its platform. The decision puts the platform in the same category as its competitors, HBO Max, Amazon’s Freevee, and Disney+, who want to offer cheaper, ad-enabled content to consumers. It also addresses the company’s issue of slow revenue growth. “Those who have followed Netflix know that I’ve been against the complexity of advertising and a big fan of the simplicity of subscription, But as much as I’m a fan of that, I’m a bigger fan of consumer choice.” co-CEO Reed Hastings What Do Advertisers Think? The advertising community had mixed reactions to the announcement. Long commercials are not an option on streaming platforms like Netflix. The ads run only for a few minutes every hour to retain the viewer experience. Despite this, advertisers are excited to target Netflix’s rich audience of over 200 million. There is no clarity on who will sell the ads and how the campaigns will be managed. Only time will tell how Netflix’s move will affect its subscribers and the advertising market. The company will keep ad-free tiers for subscribers who wish to enjoy high-quality ad-free content. It may change its subscription plans to offer low-cost plans with ads and minimize password sharing. There is no set timeline or regions decided for implementing these plans. The company hopes that this “consumer choice” to choose a cheaper plan will revive its subscriber growth graph. What Comes Next? Though Netflix has done the unexpected, it is giving well-established ad-funded broadcasters and streaming platforms a reason to worry. As of now, the potential for a low-cost VOD service equipped with ads is huge for advertisers. Once the plans are introduced, new audience profiles will emerge. Advertisers will want to understand and target them. As an ad platform, Netflix’s performance will only be understood through testing and learning.

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Spotlight

MullenLowe U.S.

MullenLowe U.S. is a unit of MullenLowe Group, a creatively driven global network of distinctive agencies in more than 65 markets worldwide. MullenLowe U.S. is a “hyperbundled” agency, integrating disciplines from brand strategy to creative, digital marketing, media planning and buying, mobile marketing, public relations and social influence, design, CRM and performance analytics. MullenLowe U.S. specializes in working with thought-leader brands, including Acura, Royal Caribbean, JetBlue, Zappos, U.S. Cellular, FAGE, American Greetings and Patrón. The agency has been recognized as a Fast Company Most Innovative Company and a 3x Advertising Age A-List Agency. MullenLowe U.S. has offices in Boston, NYC, LA and Winston-Salem, NC. MullenLowe U.S. is a wholly owned subsidiary of the Interpublic Group (NYSE:IPG). For more on MullenLowe U.S., please visit mullenloweus.com, twitter.com/mullenloweus or facebook.com/mullenloweus.

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MyTradeZone.com Joins Certified Trade Mission to Hong Kong to Explore Business Expansion Opportunities in Asia

MyTradeZone | November 28, 2023

MyTradeZone.com, a trade and Social Networking for businesses, is pleased to announce its upcoming visit to Hong Kong from December 4th to 8th, 2023. Bachir Kassir, founder of MyTradeZone, will join a delegation of American companies to Hong Kong as part of a U.S. Department of Commerce Certified Trade Mission organized by IBS Global Consulting with the support of the Hong Kong Trade Development Council and the U.S. Commercial Service. The delegation, comprising a diverse group of American companies, aims to foster cross-border partnerships, explore export opportunities, and deepen economic ties between the United States and Hong Kong. The visit to Hong Kong presents an exciting opportunity for MyTradeZone.com to expand its global reach, tap into new markets, and establish key connections with Hong Kong's dynamic business community and trade associations. With Hong Kong's strategic location as a gateway to the Asia-Pacific region, robust financial services sector, and reputation as a major international trade hub, this visit holds immense promise for American enterprises looking to navigate the Asian market. Led by Tonya McNeal-Weary, Managing Director at IBS Global Consulting, the delegation will engage in a series of high-level meetings, networking events, and industry-specific forums during the five-day visit. These activities are designed to facilitate mutually beneficial partnerships between U.S. and Hong Kong businesses across various sectors. [MyTradeZone.com] is a disruptive business networking platform, and is like an always open trade show: • Businesses: Add company profile page. Showcase products & services. Network locally and around the world • Event Organizers, Trade Associations, & Networking Groups: Provide value-added offering to members & sponsors in a public or private setting • Creators & Group owners: Monetize your creations via peer-to-peer payment enablement • Advertisers and Marketers: MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers • Business Professionals: Grow your professional network, chat, connect, follow, takes notes, share and collaborate As an official member of the delegation, MyTradeZone will have the opportunity to gain firsthand insights into Hong Kong's business landscape, explore regulatory frameworks, exchange best practices, and forge lasting relationships with key stakeholders. Additionally, the itinerary includes tailored site visits to cutting-edge facilities and industrial parks, showcasing Hong Kong's commitment to innovation and entrepreneurship. The visit to Hong Kong aims to enhance trade cooperation and seeks to highlight the enduring friendship between the United States and Hong Kong. As both economies continue to recover from the challenges posed by the global pandemic, this visit becomes even more crucial in reinvigorating trade ties and promoting long-term economic growth. About MyTradeZone.com MyTradeZone is a social networking platform for businesses. We are working on the next thing to disrupt business networking. MyTradeZone is a forward-thinking B2B media technology company reshaping how businesses connect and network. MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers. MyTradeZone is also a perfect companion offering to trade show organizers and networking groups offering value added benefits to both members and sponsors.

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Advertiser Platforms

Stagwell (STGW) and MNTN Partner to Forge a Unified Performance Marketing Ecosystem for Brands

PR Newswire | January 12, 2024

Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is partnering with connected TV (CTV) advertising leader MNTN to broaden the market of performance advertising for brands. With the partnership, brands will now have access to a comprehensive set of buying solutions that combine the best of MNTN's Performance TV platform with Stagwell Marketing Cloud products, providing added streaming, performance PR and performance influencer capabilities in a one-stop shop. Stagwell and MNTN's strategic partnership allows for a more unified approach to brand and performance media, offering brands access to advanced technologies and a comprehensive suite of tools enabling brand campaigns on television to now seamlessly coexist with other digital channels. "For too long, brand and performance media have battled to co-exist in an industry that worships creative ideas and measurable metrics separately," said MNTN President and CEO Mark Douglas. "Now Stagwell's performance-focused clients can see their brand campaigns at work through MNTN Performance TV and not only qualify but quantify results of traditionally less measurable media." "Stagwell believes all media is performance media, and our partnership with MNTN is our next step in creating an integrated ecosystem of technology and media solutions that enable speed to market, improved outcomes, and ultimately, scaled brand performance for clients," said Stagwell Chairman and CEO Mark Penn. "In combination with SMC tools, including social, streaming, and PR capabilities, brands can now attach metrics to their big marketing ideas in a granular way." Meeting Client Demands The partnership between Stagwell and MNTN Performance TV addresses the growing importance of performance advertising for modern brands, offering a comprehensive suite of buying solutions that feature cutting-edge targeting, measurement, and automated optimization technology. The collaboration introduces an innovative approach to television advertising, offering brands metrics that matter together – reach and revenue. Expanded Toolset MNTN clients will now benefit from an enhanced suite of tools, incorporating products from the Stagwell Marketing Cloud. This includes: PRophet, a generative and predictive AI platform for PR professionals Koalifyed, an influencer discovery and campaign management platform ReachTV, the largest streaming television network targeting travelers in airports Together, Stagwell and MNTN aim to meet the evolving needs of modern brands in a performance-driven landscape. Stay tuned for insights from Stagwell's Mark Penn and MNTN's Mark Douglas at CES next week, where they will discuss the power of this collaboration. Brands and/or journalists interested in connecting on the ground should contact ces2024@stagwellglobal.com for more information. About MNTN MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN is one of Fast Company's Most Innovative Companies of 2023 and was recently named one of the Next Big Things in Tech for its upcoming VIVA creative suite. For more information, please visit https://mountain.com/. About Stagwell Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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Ad Tech and Martech

Inuvo's IntentKey AI Powers the Privacy-First, Post-Cookie Era

GlobeNewswire | January 11, 2024

In the wake of Google's phase out of third-party cookies starting in January 2024, Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, has announced its continued commitment to a cookieless future with its IntentKey AI, outlining the ways its technology can already work around Google’s changes. IntentKey, powered by a large language model, creates cookieless audience models by leveraging over 25 million AI-identified concepts that represent consumer intent signals across the web. These concepts are used to understand why an audience is interested in a product and why URLs are visited. IntentKey models help marketers reach their audiences in today’s post-cookie landscape. "Google’s fast timeline, closing cookies by the end of 2024, has caught some marketers off guard, but Inuvo has been preparing for a while. IntentKey can align, predict, and activate audiences across platforms without relying on cookies or other trackers,” said Inuvo CEO Richard Howe. “As the industry moves rapidly toward a cookieless reality, IntentKey stands ready to power more relevant digital experiences through ethical data practices and intended audiences - not identity-based audiences." Featuring Non-Personal Identifying Information (NPII) that maintains consumer privacy and prevents personal data exposure, IntentKey enables brands to securely connect with high-intent audiences in the moment audiences signal readiness to engage. This approach eliminates the need for cookies to create audience models. IntentKey has delivered performance that beats incumbent media by up to 67%. With the demise of the third-party cookie in 2024, led by Google and Apple, IntentKey stands ready to power the next generation of digital marketing through privacy-forward, cookieless audience models that provide both faster and more accurate audience targeting capabilities to drive results. To learn more, visit inuvo.com. About Inuvo Inuvo, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit www.inuvo.com.

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Display Advertising, Social Media Advertising

MyTradeZone.com Joins Certified Trade Mission to Hong Kong to Explore Business Expansion Opportunities in Asia

MyTradeZone | November 28, 2023

MyTradeZone.com, a trade and Social Networking for businesses, is pleased to announce its upcoming visit to Hong Kong from December 4th to 8th, 2023. Bachir Kassir, founder of MyTradeZone, will join a delegation of American companies to Hong Kong as part of a U.S. Department of Commerce Certified Trade Mission organized by IBS Global Consulting with the support of the Hong Kong Trade Development Council and the U.S. Commercial Service. The delegation, comprising a diverse group of American companies, aims to foster cross-border partnerships, explore export opportunities, and deepen economic ties between the United States and Hong Kong. The visit to Hong Kong presents an exciting opportunity for MyTradeZone.com to expand its global reach, tap into new markets, and establish key connections with Hong Kong's dynamic business community and trade associations. With Hong Kong's strategic location as a gateway to the Asia-Pacific region, robust financial services sector, and reputation as a major international trade hub, this visit holds immense promise for American enterprises looking to navigate the Asian market. Led by Tonya McNeal-Weary, Managing Director at IBS Global Consulting, the delegation will engage in a series of high-level meetings, networking events, and industry-specific forums during the five-day visit. These activities are designed to facilitate mutually beneficial partnerships between U.S. and Hong Kong businesses across various sectors. [MyTradeZone.com] is a disruptive business networking platform, and is like an always open trade show: • Businesses: Add company profile page. Showcase products & services. Network locally and around the world • Event Organizers, Trade Associations, & Networking Groups: Provide value-added offering to members & sponsors in a public or private setting • Creators & Group owners: Monetize your creations via peer-to-peer payment enablement • Advertisers and Marketers: MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers • Business Professionals: Grow your professional network, chat, connect, follow, takes notes, share and collaborate As an official member of the delegation, MyTradeZone will have the opportunity to gain firsthand insights into Hong Kong's business landscape, explore regulatory frameworks, exchange best practices, and forge lasting relationships with key stakeholders. Additionally, the itinerary includes tailored site visits to cutting-edge facilities and industrial parks, showcasing Hong Kong's commitment to innovation and entrepreneurship. The visit to Hong Kong aims to enhance trade cooperation and seeks to highlight the enduring friendship between the United States and Hong Kong. As both economies continue to recover from the challenges posed by the global pandemic, this visit becomes even more crucial in reinvigorating trade ties and promoting long-term economic growth. About MyTradeZone.com MyTradeZone is a social networking platform for businesses. We are working on the next thing to disrupt business networking. MyTradeZone is a forward-thinking B2B media technology company reshaping how businesses connect and network. MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers. MyTradeZone is also a perfect companion offering to trade show organizers and networking groups offering value added benefits to both members and sponsors.

Read More

Advertiser Platforms

Stagwell (STGW) and MNTN Partner to Forge a Unified Performance Marketing Ecosystem for Brands

PR Newswire | January 12, 2024

Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is partnering with connected TV (CTV) advertising leader MNTN to broaden the market of performance advertising for brands. With the partnership, brands will now have access to a comprehensive set of buying solutions that combine the best of MNTN's Performance TV platform with Stagwell Marketing Cloud products, providing added streaming, performance PR and performance influencer capabilities in a one-stop shop. Stagwell and MNTN's strategic partnership allows for a more unified approach to brand and performance media, offering brands access to advanced technologies and a comprehensive suite of tools enabling brand campaigns on television to now seamlessly coexist with other digital channels. "For too long, brand and performance media have battled to co-exist in an industry that worships creative ideas and measurable metrics separately," said MNTN President and CEO Mark Douglas. "Now Stagwell's performance-focused clients can see their brand campaigns at work through MNTN Performance TV and not only qualify but quantify results of traditionally less measurable media." "Stagwell believes all media is performance media, and our partnership with MNTN is our next step in creating an integrated ecosystem of technology and media solutions that enable speed to market, improved outcomes, and ultimately, scaled brand performance for clients," said Stagwell Chairman and CEO Mark Penn. "In combination with SMC tools, including social, streaming, and PR capabilities, brands can now attach metrics to their big marketing ideas in a granular way." Meeting Client Demands The partnership between Stagwell and MNTN Performance TV addresses the growing importance of performance advertising for modern brands, offering a comprehensive suite of buying solutions that feature cutting-edge targeting, measurement, and automated optimization technology. The collaboration introduces an innovative approach to television advertising, offering brands metrics that matter together – reach and revenue. Expanded Toolset MNTN clients will now benefit from an enhanced suite of tools, incorporating products from the Stagwell Marketing Cloud. This includes: PRophet, a generative and predictive AI platform for PR professionals Koalifyed, an influencer discovery and campaign management platform ReachTV, the largest streaming television network targeting travelers in airports Together, Stagwell and MNTN aim to meet the evolving needs of modern brands in a performance-driven landscape. Stay tuned for insights from Stagwell's Mark Penn and MNTN's Mark Douglas at CES next week, where they will discuss the power of this collaboration. Brands and/or journalists interested in connecting on the ground should contact ces2024@stagwellglobal.com for more information. About MNTN MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN is one of Fast Company's Most Innovative Companies of 2023 and was recently named one of the Next Big Things in Tech for its upcoming VIVA creative suite. For more information, please visit https://mountain.com/. About Stagwell Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Read More

Ad Tech and Martech

Inuvo's IntentKey AI Powers the Privacy-First, Post-Cookie Era

GlobeNewswire | January 11, 2024

In the wake of Google's phase out of third-party cookies starting in January 2024, Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, has announced its continued commitment to a cookieless future with its IntentKey AI, outlining the ways its technology can already work around Google’s changes. IntentKey, powered by a large language model, creates cookieless audience models by leveraging over 25 million AI-identified concepts that represent consumer intent signals across the web. These concepts are used to understand why an audience is interested in a product and why URLs are visited. IntentKey models help marketers reach their audiences in today’s post-cookie landscape. "Google’s fast timeline, closing cookies by the end of 2024, has caught some marketers off guard, but Inuvo has been preparing for a while. IntentKey can align, predict, and activate audiences across platforms without relying on cookies or other trackers,” said Inuvo CEO Richard Howe. “As the industry moves rapidly toward a cookieless reality, IntentKey stands ready to power more relevant digital experiences through ethical data practices and intended audiences - not identity-based audiences." Featuring Non-Personal Identifying Information (NPII) that maintains consumer privacy and prevents personal data exposure, IntentKey enables brands to securely connect with high-intent audiences in the moment audiences signal readiness to engage. This approach eliminates the need for cookies to create audience models. IntentKey has delivered performance that beats incumbent media by up to 67%. With the demise of the third-party cookie in 2024, led by Google and Apple, IntentKey stands ready to power the next generation of digital marketing through privacy-forward, cookieless audience models that provide both faster and more accurate audience targeting capabilities to drive results. To learn more, visit inuvo.com. About Inuvo Inuvo, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit www.inuvo.com.

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Events