How to Advertise on Snapchat: A Detailed Guide to Snapchat Advertising

| August 28, 2017

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Before getting started with Snapchat advertising, let’s examine why Snapchat is such an important platform for advertisers.

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EAG Advertising & Marketing

When it comes to marketing, it’s the perfect time to be in business. Big media budgets have been replaced with one-to-one relationship building. The number of message-delivery options has grown and become more personal. Now a small business can affordably reach their customer, one-by-one. We teach big brand strategies adapted for small business. We’ve introduced the concept to hundreds of budding entrepreneurs because we believe it works. By studying the marketing strategies of the world’s most successful brands, any size business can have similar success.

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Google updates its ads policy for inappropriate content to include ‘public health emergency’

Article | March 31, 2020

Amid the COVID-19 pandemic, Google Ads has updated its Inappropriate content policy. The updates take aim at keywords around sensitive events, price gouging and more. The update, released Tuesday and effective immediately, does not specifically mention coronavirus, but the change is clearly aimed at preventing advertisers from trying to capitalize on the outbreak. Google banned ads for face masks earlier this month. Why we care. Digital platforms have struggled to stay ahead of misinformation and fraudulent claims as well as price gauging by advertisers trying to take advantage of the coronavirus crisis. This policy update may appear subtle, but it gives Google a clearer path to take action against bad actors and prevent advertisers from advertising on coronavirus-related keywords during this pandemic.

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Nintendo dominates gaming industry TV advertising in February

Article | March 8, 2020

After the usual post-Christmas lull in TV advertising, the gaming industry with Nintendo in the lead came back big in February with an estimated outlay of $12 million, nearly twice January’s spend. GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution platform, to bring you a monthly report on how gaming brands are spending. The results below are for the top five gaming-industry brands in February, ranked by estimated national TV ad spend. Nintendo takes first place with an estimated spend of $11.4 million on nine ads that ran over 1,200 times, generating 433 million TV ad impressions. “Switch My Way: Catching Up,” which aired during Super Bowl LIV, had the biggest outlay (est. $5.7 million).

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Brands from Heinz to Netflix are donating to COVID-19 relief. How you can join them

Article | March 21, 2020

A global pandemic isn’t exactly the best marketing opportunity for any brand. As the coronavirus crisis continues, brands are navigating uncharted territory, where business is anything but usual and the line between legitimate advertising and crass opportunism is thinner than ever in the eyes of the general public. Smart brands have found a way to adapt, tapping into their wide cultural reach, supply chains, and more to remind us that there are humans behind those logos. Ford, for example, dropped two ongoing ads that had been planned for March Madness and instead created two new ads around providing Ford Credit customers some breathing room around their car payments. LVMH was one of the first large brand operations to adapt its production line to make hand sanitizer for local hospitals and communities.

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After spending more than $76 million on advertising, bernie sanders ends his white house bid

Article | April 8, 2020

Vermont’s senior U.S. Senator Bernie Sanders today ended his campaign for the presidency, leaving former Vice President Joe Biden as the presumptive Democratic Party nominee set to take on President Trump. Biden swept Florida, Illinois and Arizona in Tuesday's primary voting. According to the latest Ad Age Campaign Ad Scorecard analysis, led by Ad Age Datacenter Director of Data Management Kevin Brown in partnership with Kantar/CMAG, Sanders spent just over $76 million on advertising in pursuit of the presidency from the start of his campaign through April 7, including advance spending—although Sanders and Biden had both drastically curtailed ad spending in recent weeks as the coronavirus pandemic escalated. Sanders’ spending, as tracked by Ad Age Datacenter, includes TV, radio, cable and digital across Facebook and Google properties. Unlike the other major Democratic presidential candidates, Sanders received no funding from political action committees.

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Spotlight

EAG Advertising & Marketing

When it comes to marketing, it’s the perfect time to be in business. Big media budgets have been replaced with one-to-one relationship building. The number of message-delivery options has grown and become more personal. Now a small business can affordably reach their customer, one-by-one. We teach big brand strategies adapted for small business. We’ve introduced the concept to hundreds of budding entrepreneurs because we believe it works. By studying the marketing strategies of the world’s most successful brands, any size business can have similar success.

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