How to Advertise Your Drone Business with Google Ads

| August 19, 2019

article image
One of the quickest marketing solution to finding drone work is on Google search engine. People use Google to search for what they require, they have already made the decision to search for your services if you are on the top 4 positions - you will continue to generate new leads.

Spotlight

Ebiquity plc

Ebiquity is a leading independent marketing analytics specialist. Brands worldwide use our expertise and objective data insights to exploit an evolving marketing landscape and achieve business success. Marketing Performance Optimization Understand and improve the impact investments have on core business KPIs

OTHER ARTICLES

Brands from Heinz to Netflix are donating to COVID-19 relief. How you can join them

Article | March 21, 2020

A global pandemic isn’t exactly the best marketing opportunity for any brand. As the coronavirus crisis continues, brands are navigating uncharted territory, where business is anything but usual and the line between legitimate advertising and crass opportunism is thinner than ever in the eyes of the general public. Smart brands have found a way to adapt, tapping into their wide cultural reach, supply chains, and more to remind us that there are humans behind those logos. Ford, for example, dropped two ongoing ads that had been planned for March Madness and instead created two new ads around providing Ford Credit customers some breathing room around their car payments. LVMH was one of the first large brand operations to adapt its production line to make hand sanitizer for local hospitals and communities.

Read More

Criteo announces new traffic generation solution to increase the engagement

Article | March 13, 2020

Criteo S.A. the global technology company powering the world’s marketers with trusted and impactful advertising, today announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased website traffic. Previously in beta testing with over 750 clients, our Traffic Generation solution enables marketers to influence prospective users in high-intent moments as they research, compare and consider different brands. The launch expands Criteo’s portfolio beyond lower-funnel retargeting and includes over 300 in-market audiences that retailers and brands can tap into martech news.

Read More

Google play movies may offer hundreds of free movies with ads

Article | March 26, 2020

Google also offers the ability to buy or rent movies and TV shows from the Play Store. Since 2012, this section is available in several countries. The pricing strategy has not changed, so many still consider it a relatively costly service. But, in some countries, discounts are quite often offered. Now there should be a new feature that will offer watching movies and other content for free. We could say that this service is facing difficulties because of the competition with Netlfix, HBO Go, and the others, where a relatively reasonable monthly payment with full content availability is set up. Now, Google platform will receive a new feature, which we will not find even with the above mentioned Netflix service. This is a free watching option with ads. The current version of Google Play Movies 4.18.37 includes several lines of code to indicate that we will see something like this soon.

Read More

From marketing and advertising blend to internet marketing impact modeling

Article | March 16, 2020

With the stop of cookie-centered person journey tracking looming on the horizon, desire in marketing and advertising idea and techniques from the pre-attribution era is on the rise all over again. This is lousy information for the several ad tech vendors who count on cookie-based knowledge, but excellent information for the advertising business. Just after ten several years of regular hoopla, attribution modelling, together with multi-contact attribution, has hardly ever proven to be the guaranteed-hearth way of raising internet marketing success it promised to be. It is this significantly common realization that received the stone rolling in the very first location. Tightening GDPR cookie consent restrictions and Google’s announcement of programs to eliminate third-social gathering cookies by 2020 are only accelerating their drop. A couple months back, Adidas said that its attribution types tended to generate erroneous results these as suggesting that functionality advertising and marketing is the theory driver of e-commerce gross sales. Through econometrics, Adidas ultimately learned that the position of video and other brand name-centered routines had been vastly underestimated.

Read More

Spotlight

Ebiquity plc

Ebiquity is a leading independent marketing analytics specialist. Brands worldwide use our expertise and objective data insights to exploit an evolving marketing landscape and achieve business success. Marketing Performance Optimization Understand and improve the impact investments have on core business KPIs

Events