How to Build an SEO & UX-Minded Main Navigation

JOSH MCCOY | March 18, 2019 | 135 views

This can also be asked of simply improving an existing site to provide better content pathways, usher conversions or portray content importance to crawling search engines. The answer: your main navigation.Website main navigations are like snowflakes. You will never see two that are the same.They serve many of the most important roles of a website, that of the navigator.

Spotlight

Digitas Health LifeBrands

Digitas Health is designed to connect today’s healthcare brands with 21st century healthcare consumers and professionals. Creatively-driven, media savvy, and technology-fueled, Digitas Health is the leading digital-at-the-core brand agency for the new era of healthcare marketing. With offices in Philadelphia, New York, and London, Digitas Health is a member of the world’s largest healthcare communications network, Publicis Healthcare Communications Group. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

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SOCIAL MEDIA ADVERTISING

Google’s and Facebook’s Grip on Digital Advertising Markets

Article | July 6, 2022

Since July 2019, the UK’s Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on the investigation, the CMA expresses concerns that Google and Facebook have grown so “large and have such extensive access to data that potential rivals can no longer compete on equal terms.” 2019 marked the year in which digital advertising finally took the crown from TV and other legacy media both in the US and worldwide. Estimates point out that digital ads now account for 51 percent of the almost $600 billion spent globally on advertising, a percentage that should only rise with time.

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ADVERTISER CAMPAIGN MANAGEMENT

Which Online Advertising Strategy Is Right For Your Business?

Article | August 12, 2022

Part of running a business in this era of technology is establishing an online presence. This does not only mean having a well-put-together website and being active on social media, which are both a big part of what online marketing means. In order to reach audiences and turn them into customers, you also need to invest in online advertising. Sometimes, finding the best-suited advertising strategy for your business can be quite daunting, especially given the fact that you have so many options to choose from in the sea of digital marketing. The accessible costs of digital advertising, especially when compared to traditional advertising, may make it tempting for you to what to invest in as many types of ad campaigns as you can find, but keep in mind that they may not all work for your business.

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SOCIAL MEDIA ADVERTISING

Alex Webb: More kids with smartphones spells advertising bonanza

Article | July 14, 2022

The revelation that, by the age of seven, 53% of British kids will own a mobile phone, will come as good news to one group in particular: advertisers. By the time U.K. youngsters are 11, the ownership ratio reaches a whopping 90%, according to a report published last week by the research consultancy Childwise. And as the penetration of smartphone usage rises, it creates more opportunity for advertisers to get in front of young eyeballs. Parents need to get clued up if they want to stop that from happening. For now, advertising targeted at children has been slower to migrate online than in the broader industry. Whereas more than half of the world's $614 billion of ad spending is now online, less than a third of the outlay for ads targeting children is digital, according to a 2019 study by PricewaterhouseCoopers.

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Amazon Big Game Ad Tallies the Most Views via YouTube AdBlitz

Article | February 10, 2020

YouTube revealed the five most-viewed Super Bowl LIV ads on its YouTube AdBlitz portal for Big Game spots. YouTube ads marketing cultural moments and trends lead Gina Shalavi unveiled the top five by views as of 11:59 p.m. ET Feb. 5, as well as short descriptions of the ads, in a blog post Monday. Amazon topped the list by asking, “What did we do before Alexa?” Shalavi wrote, “With a medieval theme, people cover everything, from the temperature to news to jokes, all features on Alexa.” The spot features Ellen Degeneres and Portia de Rossi. Bill Murray helped drive Jeep to the second spot with Groundhog Day, and Shalavi wrote, “Murray takes a groundhog and escapes in an orange Jeep for endless adventures.”

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Spotlight

Digitas Health LifeBrands

Digitas Health is designed to connect today’s healthcare brands with 21st century healthcare consumers and professionals. Creatively-driven, media savvy, and technology-fueled, Digitas Health is the leading digital-at-the-core brand agency for the new era of healthcare marketing. With offices in Philadelphia, New York, and London, Digitas Health is a member of the world’s largest healthcare communications network, Publicis Healthcare Communications Group. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

Related News

Google Reports Review of AI Search Changes

Google | October 16, 2020

Google announced profound changes that will impact what sites Google ranks in the search results. Some changes impact 10% of searches, some impact 7%. The change to how BERT is used impacts nearly 100% of searches whereas last year it only impacted 10%. Some of the updates are coming by the end of the year. Others are already live in the search results. Many of the algorithm improvements announced will likely create more diversity in the search results, which in my opinion is going to make it several degrees harder for SEO. Keep reading for why this is so. In a recent PubCon keynote, Google’s John Mueller was straightforward in his prediction that SEO will become more difficult in the near future. Google BERT Now is Nearly 100%. One of the biggest reveals is that Google is employing BERT in virtually every search query. BERT is a technique for natural language processing pre-training that helps Google understand words within the context of the surrounding words. Google has said that BERT helps Google Search better understand the intent of a search query.

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Google’s Lighthouse SEO Audit Tool Now Measures Tap Target Spacing

Search Engine Journal | March 12, 2019

Google has updated Lighthouse to measure tap target spacing on mobile websites.When returning an audit, tap targets will now be factored into the SEO score. As Google explains, tap targets are important for mobile design because placing targets too close together could result in accidental selections.Lighthouse will determine if tap targets are sized appropriately or not.If not, then the audit may recommend tap targets as an action item for improving SEO score.

Read More

Google Reports Review of AI Search Changes

Google | October 16, 2020

Google announced profound changes that will impact what sites Google ranks in the search results. Some changes impact 10% of searches, some impact 7%. The change to how BERT is used impacts nearly 100% of searches whereas last year it only impacted 10%. Some of the updates are coming by the end of the year. Others are already live in the search results. Many of the algorithm improvements announced will likely create more diversity in the search results, which in my opinion is going to make it several degrees harder for SEO. Keep reading for why this is so. In a recent PubCon keynote, Google’s John Mueller was straightforward in his prediction that SEO will become more difficult in the near future. Google BERT Now is Nearly 100%. One of the biggest reveals is that Google is employing BERT in virtually every search query. BERT is a technique for natural language processing pre-training that helps Google understand words within the context of the surrounding words. Google has said that BERT helps Google Search better understand the intent of a search query.

Read More

Google’s Lighthouse SEO Audit Tool Now Measures Tap Target Spacing

Search Engine Journal | March 12, 2019

Google has updated Lighthouse to measure tap target spacing on mobile websites.When returning an audit, tap targets will now be factored into the SEO score. As Google explains, tap targets are important for mobile design because placing targets too close together could result in accidental selections.Lighthouse will determine if tap targets are sized appropriately or not.If not, then the audit may recommend tap targets as an action item for improving SEO score.

Read More

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