How to Challenge Google Ads Trademark Disputes

CHRIS SHEEHY | January 8, 2020

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A few weeks ago, I received a notice from Google Legal Support Team that a franchise organization client of ours has Google Ad extensions that violate a trademark. As normal and expected, Google is restricting ad impressions for these extensions. Not that I harbor any mistrust towards Google, but I’ve been doing this for more than 20 years and learned long ago it’s a good policy to trust but verify. This isn’t an article about beating trademarks or trademark trolls it’s about encouraging you to challenge the system. With some due diligence, patience, and a fair and calm demeanor ad restrictions and disapproval reversals are possible. The first thing I did after receiving the initial trademark infringement notice from Google Ads was to review Google’s policy on trademarks. I found this and this helpful. Then it was off to search the United States Trademark and Patent Office website for the offending term to verify there was indeed a trademark for it – and there was.

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Omnicom Media Group UK

Omnicom Media Group UK (OMG UK) exists to power its four UK agencies – OMD UK, Manning Gottlieb OMD, PHD UK and Hearts & Science and also across its range of Specialist Services such as OMG Programmatic, Annalect, Resolution, Benchmarketing, OMG Commerce, Fuse, Drum, Mobile5, Verve, Adylic and OMG Ethnic.

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