How to Challenge Google Ads Trademark Disputes

CHRIS SHEEHY | January 8, 2020

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A few weeks ago, I received a notice from Google Legal Support Team that a franchise organization client of ours has Google Ad extensions that violate a trademark. As normal and expected, Google is restricting ad impressions for these extensions. Not that I harbor any mistrust towards Google, but I’ve been doing this for more than 20 years and learned long ago it’s a good policy to trust but verify. This isn’t an article about beating trademarks or trademark trolls it’s about encouraging you to challenge the system. With some due diligence, patience, and a fair and calm demeanor ad restrictions and disapproval reversals are possible. The first thing I did after receiving the initial trademark infringement notice from Google Ads was to review Google’s policy on trademarks. I found this and this helpful. Then it was off to search the United States Trademark and Patent Office website for the offending term to verify there was indeed a trademark for it – and there was.

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Taxing Internet Ads Could Raise Lots of Money, but Doubts Persist

Article | February 25, 2020

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Article | March 31, 2020

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Why Netflix Needs To Brand Its Netflix Originals Differently

Article | March 8, 2020

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eCity Interactive is a leading digital design and marketing agency located in Philadelphia that helps clients in the B2B, higher education, healthcare, and real estate markets achieve success through digital strategy, UX research & testing, content creation, web & app design, development, and digital marketing.

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