How to Create Evergreen Content for Digital Advertising

VICTORIA ROSEBERRY | November 30, 2017

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When it comes to digital and online content, topical content has the power to engage the audience at the moment, but evergreen content keeps them coming back long after the content was initially created.
While it’s important for any business to remain relevant and invest in creating advertising content that’s topical, it’s equally important to invest in evergreen content. In most cases, it’s easy to make some simple adjustments to the content you’ve already created to give it lasting, long-term value. In this post, we’ll explore how to create content for your business’s website, social media, or other digital advertising platforms that will remain evergreen.

Spotlight

Stein IAS

Professionals are people. B2B stakeholders have hopes, fears and needs. Brands need to connect emotionally and rationally. We create content and experiences that tap into defined customer mind-sets. Then place it in channels that match their behavior. These cut-through communications are continually optimized by the latest marketing technology. Welcome to the new golden age of advertising. Where creativity and Martech connect brand with demand. If you want marketing that excites CMOs, CFOs and customers alike, you need a Post-Modern Marketing agency. Right now there’s only one. Stein IAS.

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Spotlight

Stein IAS

Professionals are people. B2B stakeholders have hopes, fears and needs. Brands need to connect emotionally and rationally. We create content and experiences that tap into defined customer mind-sets. Then place it in channels that match their behavior. These cut-through communications are continually optimized by the latest marketing technology. Welcome to the new golden age of advertising. Where creativity and Martech connect brand with demand. If you want marketing that excites CMOs, CFOs and customers alike, you need a Post-Modern Marketing agency. Right now there’s only one. Stein IAS.

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