How to Create Evergreen Content for Digital Advertising

VICTORIA ROSEBERRY | November 30, 2017

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When it comes to digital and online content, topical content has the power to engage the audience at the moment, but evergreen content keeps them coming back long after the content was initially created.
While it’s important for any business to remain relevant and invest in creating advertising content that’s topical, it’s equally important to invest in evergreen content. In most cases, it’s easy to make some simple adjustments to the content you’ve already created to give it lasting, long-term value. In this post, we’ll explore how to create content for your business’s website, social media, or other digital advertising platforms that will remain evergreen.

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Vertic is a leading independent digital agency dedicated to developing digital solutions that help our clients build their brands and generate tangible business results. Our award winning solutions are based on the unique ability to blend the core competencies of strategy, story telling, creativity, and interactive design with an in-depth understanding of content creation. By developing an affinity with the brand and an emotional bond, we change consumer behavior.

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