How to Fight Ad Fraud in Digital Advertising

SEARCH ENGINE JOURNAL | April 23, 2018

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A watershed moment exists in the digital marketing sphere that could mold the future of the industry for years to come. Between ad fraud, clickbait journalism, and the proliferation of fake news, internet users are responding en masse to these deceitful advertising practices with ad-blockers. Maybe you think that ad fraud hasn’t affected you directly or, if it has, it’s only been a tiny fraction of your ad spend. But the issue affects us all. In the end, everyone is a victim of ad fraud, especially the publishers and advertisers. If there is a silver lining to all of this fake news and ad fraud madness, it’s this: people are finally paying attention. This has led to more sophisticated technology entering the market to stop fraudulent ads that don’t exist inside a black box. That’s why many experts believe that ad fraud should actually decrease in 2018, rather than increase.

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