HOW TO: Fill Your Event Using Facebook Advertising With Ease

| June 19, 2019

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How can I fill my event using FB Ads???? We work with so many coaches, consultants, experts in their field, marketers that need to get in front of MANY people at once (eg: a LIVE event). So, we help them to FILL their events using FB Ads! Find out how to do this in this video!

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SureWaves MediaTech Pvt Ltd

SureWaves, a media convergence pioneer with solutions that interweave television, digital displays, mobile and internet, is one of the most innovative Indian media companies of recent times. SureWaves has a rich portfolio of technology with more than 40 patents filed till date and is supported by – Technology Development Board (A Unit of Ministry of Science and Technology – Government Of India). It has also been recognized as the “Most Innovative Technology Start-Up” by the Software Technology Parks of India (Unit of GOI).

OTHER ARTICLES

How Online Tracking and Bloated Ad Tech Impact the Customer Experience

Article | March 2, 2020

The retail landscape is more crowded than ever. Nearly every day, a new brand pops up seeking consumer attention and buy-in across the globe, and this intense competition has fostered some questionable practices in the world of digital advertising. Hungry for impressions, retailers and online brands have invested billions into powerful advertising technology with the ability to collect very personal information on each customer in order to deliver them extremely, almost dangerously, targeted ads. As the retail experience shifts away from brick-and-mortar stores and hones in on e-commerce, retailers of all sizes will continue to spend egregious amounts to capture consumer sentiment.

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Amazon Big Game Ad Tallies the Most Views via YouTube AdBlitz

Article | March 2, 2020

YouTube revealed the five most-viewed Super Bowl LIV ads on its YouTube AdBlitz portal for Big Game spots. YouTube ads marketing cultural moments and trends lead Gina Shalavi unveiled the top five by views as of 11:59 p.m. ET Feb. 5, as well as short descriptions of the ads, in a blog post Monday. Amazon topped the list by asking, “What did we do before Alexa?” Shalavi wrote, “With a medieval theme, people cover everything, from the temperature to news to jokes, all features on Alexa.” The spot features Ellen Degeneres and Portia de Rossi. Bill Murray helped drive Jeep to the second spot with Groundhog Day, and Shalavi wrote, “Murray takes a groundhog and escapes in an orange Jeep for endless adventures.”

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Is customer experience enhanced by branding e-commerce shipping boxes?

Article | March 2, 2020

While an entire marketing industry exists around the concept of experiential packaging and its impact on the customer experience, the focus has been mostly on inner boxes. The Wall Street Journal reports retailers are attempting to offset shipping costs by selling ad space via package inserts that are placed on the inside of boxes, but printing on the outside of shipping boxes still remains a largely untapped market. While the outside of corrugated shipper boxes has been largely ignored, that seems to be changing. Some retail giants, such as Amazon, are driving the trend of branding shipping boxes. It has been more than four years now since Amazon made headlines by plastering its shipping boxes with advertisements for the movie Minions. Amazon has continued to use its shipping boxes to promote its own products.

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How brands can leverage in-person networking as a strategic advantage

Article | March 2, 2020

As more mundane tasks get automated, quintessential human skills such as creativity, innovative thinking, logical reasoning, communication, and personal rapport building are becoming increasingly important. Amazon will spend $700 million to re-skill around 100,000 workers in the US by 2025. Why? Because technologies such as Artificial intelligence (AI), robotics, and automation continue to take over boring, repetitive tasks. For enterprises to survive and excel in such a rapidly-evolving business ecosystem, they need skilled professionals. In the business context, ‘skills’ are not limited to technical acumen alone. As more mundane tasks get automated, quintessential human skills such as creativity, innovative thinking, logical reasoning, communication, and personal rapport building are becoming increasingly important. Due to the nature of these skills, let’s call them “Human Skills”.

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Spotlight

SureWaves MediaTech Pvt Ltd

SureWaves, a media convergence pioneer with solutions that interweave television, digital displays, mobile and internet, is one of the most innovative Indian media companies of recent times. SureWaves has a rich portfolio of technology with more than 40 patents filed till date and is supported by – Technology Development Board (A Unit of Ministry of Science and Technology – Government Of India). It has also been recognized as the “Most Innovative Technology Start-Up” by the Software Technology Parks of India (Unit of GOI).

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