How to Improve Customer Loyalty with Digital Marketing

October 19, 2018 | 131 views

You can’t retain what you don’t understand. When focused on constant customer acquisition, it gets easy to get carried away. Okay, so you’ve figured out an acquisition strategy, you’ve made your product/service fit into the customers’ lives. Your unique value proposition (UVP) works it entices conversion and guides purchase decisions. Do you know what happens after? Where does the user fit after the completion of the sales cycle? Although it’s fun to continually find new channels and audiences to sell to, it’s far less expensive to retain one. However, retention doesn’t rely on the same drivers as an acquisition the objectives behind them are different, and although the user behavior and sentiment that arise from these two are complementary they are to be addressed separately. Customer loyalty builds from retention. Customer acquisition is merely a doorway to it.

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Multimedia Content: The Key for B2B Brand Marketing

Article | September 1, 2023

Every business understands that brand marketing is the name of the game. In fact, the brand is a business’s best asset. It can help a business stand out amongst its competitors in the most authentic way possible. It can also act as a bridge and connect a business to its target audience. When it comes to brand marketing, many businesses do not struggle with the concept. They struggle with the application. Marketing techniques are changing every few months. New platforms are being introduced in the digital world. It’s easy for businesses to lose themselves and their identity while adapting to change. Unfortunately, this is one of the common issues that businesses face while marketing their brand. 5 Common Branding Problems for Businesses Every business has encountered at least one of these problems: • Lacking an established identity. An undefined brand is just as bad as not having a brand • Consistent messaging across various platforms. Some businesses struggle with remaining true to their brand values as they navigate new channels • Possessing a creative marketing strategy. Without a direction or guide, it’s hard for businesses to discover their target audience and where to market to them • Staying true to a target audience. Many businesses have lost their core audience while trying to gain a new one • Lack of scalability. Some businesses struggle with discovering which marketing techniques can take them to the next level Fortunately, there’s a solution that can solve all these problems. That solution is multimedia content. How Multimedia Content Can Help Maximize Brand Marketing What is multimedia content? Content that incorporates a variety of different elements for its consumers. These elements could be audio, text, or graphic images. Each of these elements can be used separately to market content. But when used together, they can enhance the brand marketing experience for businesses and its customers. What are some examples of multimedia content? • Landing pages that include videos and images • Blog posts with video clips from podcasts • Infographics that include text •Social media posts that include text and images Multimedia content also allows new marketing possibilities for businesses. Digital marketing includes a vast array of content, from blog posts and website pages to videos and infographics. Businesses can take advantage of these elements and create new marketing content for their customers. A software company, for example, can create an installation guide with infographics and post it on their website page. Businesses can also create storyboards to explain difficult concepts about their products or services. Discovering new content to produce for their customers is another way that businesses can stand out amongst their competitors. Consistent Branding with Variety Businesses can use different media elements to add a little variety to their content. Audio and visual elements can be used to enhance blog posts or FAQ pages and increase the engagement for readers. Adding these new elements can help businesses stand out amongst the competition while remaining authentic. Maintaining a consistent brand identity makes it easier for businesses to establish trust with their target audience. Exposure to a Wider Audience At the same time, businesses always want to think of ways to expand themselves. This is what makes multimedia content so beneficial for businesses. They can use different multimedia elements to introduce their content to a different audience. Take an IT service company, for example, who wants to market their services to customers outside of their local area. They can create a blog post on cloud storage, repurpose it into a video and post the video on the business’s YouTube page, with the link to the original blog post in the description box of the video. This type of content is marketable to every type of consumer. Businesses can provide audio content like podcasts to customers who may not yet be subscribed to their websites. They can create visual content for customers who are more drawn to striking images. Incorporating these different elements allows businesses to reach customers that they may not have reached through just text-based or audio-based content. Creative Possibilities for Digital Marketing Multimedia content also allows new marketing possibilities for businesses. Digital marketing includes a vast array of content, from blog posts and website pages to videos and infographics. Businesses can take advantage of these elements and create new marketing content for their customers. A software company, for example, can create an installation guide with infographics and post it on their website page. Businesses can also create storyboards to explain difficult concepts about their products or services. Discovering new content to produce for their customers is another way that businesses can stand out amongst their competitors. Established Brand Identity Each business wants to be viewed as unique by their customer base. They do not want to be compared to every other business in their industry. With multimedia content, businesses can add a unique touch to their content marketing. Different multimedia elements and the way that they are embodied throughout the content can help businesses to stand out amongst its competitors. Using these elements can also help a business remain in the creative stages of marketing. When a business remains in the creative phase, it makes establishing a creative marketing strategy easier. Consistent and Creative Marketing Strategy Like every other aspect of business, marketing is easier when a strategy is in effect. Multimedia content helps answer many marketing questions for businesses. Instead of spending additional time wondering what marketing platforms are effective, multimedia content can be used for every type of platform. This allows businesses to use many interactive elements in their content and become more proactive in their marketing strategy. Businesses can create effective marketing systems by scheduling specific times to post different types of content across several platforms. By leveraging these methods, businesses can remain consistent with their brand marketing. Greater Opportunities for Growth Creating multimedia content also leads to increased productivity for businesses. Multimedia content gives businesses several options for content marketing. They can choose to create original content or repurpose their current content and add something new and refreshing. These options help businesses reduce the amount of time they would spend on creating content. With the additional time, businesses can brainstorm opportunities for growth. They can spend additional time generating leads and catering to their current audience. Taking The Next Steps with Multimedia Content For businesses that want to transition into multimedia content, the best place to start is with the business’s vision. Consider what goals want to be achieved with the use of multimedia content. This type of content is so multifaceted that it can help any business achieve its core objectives. Software companies can use multimedia content to educate their core audience about a particular product. They can use different interactive elements to illustrate how their product or service helps solve their audience’s problems. Next, consider the needs of the target audience. Conduct some research and discover the audience’s responses when it comes to different types of content. Keep track of the different types of formats and platforms the audience is visiting. Once the goals and needs of the audience are clearly defined, think about the different types of multimedia content that can be created. Businesses can incorporate different types of audio, visual, and interactive elements into their marketing content. Lastly, remember to track the results of the multimedia content once it’s been created and distributed. Taking these next few steps can help businesses maintain a consistent brand marketing strategy.

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Social Media Advertising

Google’s and Facebook’s Grip on Digital Advertising Markets

Article | July 14, 2022

Since July 2019, the UK’s Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on the investigation, the CMA expresses concerns that Google and Facebook have grown so “large and have such extensive access to data that potential rivals can no longer compete on equal terms.” 2019 marked the year in which digital advertising finally took the crown from TV and other legacy media both in the US and worldwide. Estimates point out that digital ads now account for 51 percent of the almost $600 billion spent globally on advertising, a percentage that should only rise with time.

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Social Media Advertising

Which Online Advertising Strategy Is Right For Your Business?

Article | July 14, 2022

Part of running a business in this era of technology is establishing an online presence. This does not only mean having a well-put-together website and being active on social media, which are both a big part of what online marketing means. In order to reach audiences and turn them into customers, you also need to invest in online advertising. Sometimes, finding the best-suited advertising strategy for your business can be quite daunting, especially given the fact that you have so many options to choose from in the sea of digital marketing. The accessible costs of digital advertising, especially when compared to traditional advertising, may make it tempting for you to what to invest in as many types of ad campaigns as you can find, but keep in mind that they may not all work for your business.

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Alex Webb: More kids with smartphones spells advertising bonanza

Article | February 10, 2020

The revelation that, by the age of seven, 53% of British kids will own a mobile phone, will come as good news to one group in particular: advertisers. By the time U.K. youngsters are 11, the ownership ratio reaches a whopping 90%, according to a report published last week by the research consultancy Childwise. And as the penetration of smartphone usage rises, it creates more opportunity for advertisers to get in front of young eyeballs. Parents need to get clued up if they want to stop that from happening. For now, advertising targeted at children has been slower to migrate online than in the broader industry. Whereas more than half of the world's $614 billion of ad spending is now online, less than a third of the outlay for ads targeting children is digital, according to a 2019 study by PricewaterhouseCoopers.

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Toth+Co

Toth+Co is a privately-owned agency made up of really smart and dedicated people. We are the creative thinkers behind some of the most successful global fashion, lifestyle, and retail brands. And our work possesses a thread of optimism sewn into every project.

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Research finds brand building impact of digital advertising underestimated

cmo | October 29, 2019

The report, The Digital Brand Effect, released by Kantar at IAB Australia’s MeasureUp conference, found the long-term retained brand impacts for digital campaigns are at least on par with those of other media, with 20 per cent of the original brand impact of digital campaigns retained for eight weeks after the original exposure. Online video and social and online display were also found to have a higher share of brand impact compared to the share of spend, with the report finding digital touchpoints pay their way back in building key brand building metrics including awareness, brand associations, and motivation. While the most successful digital brand campaigns deliver a brand impact of 3.5 times that of other campaigns, success is not driven by increased campaign spend, rather success was found to be driven by designing creative with context in mind, integrating digital campaigns with other media and managing frequencies.

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Facebook Is Now Pitching Advertisers on TV-Style Upfront Buys for Premium Video

Facebook | February 26, 2019

The social-media company unveiled Facebook Showcase, a new premium video-ad program, which execs say will let online video and TV ad buyers lock in advertising at preset rates and with guaranteed ad impressions for up to a year in advance. Previously, Facebook was selling video ads only one quarter in advance. Showcase inventory initially is available for campaigns targeting U.S. audiences.

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Global Account-Based Marketing (ABM) Market Landscape By Manufacturing Base, Trends, Influence factors

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‘Account-Based Marketing (ABM) market’ report researches the worldwide Account-Based Marketing (ABM) market size (value, capacity, production, and consumption) in key regions like United States, Europe, Asia Pacific (China, Japan) and other regions. This study categorizes the global Account-Based Marketing (ABM) breakdown data by manufacturers, region, type, and application, also analyzes the market status, market share, growth rate, future trends, market drivers, opportunities and challenges, risks and entry barriers, sales channels, distributors and Porters Five Forces Analysis.

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Research finds brand building impact of digital advertising underestimated

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The report, The Digital Brand Effect, released by Kantar at IAB Australia’s MeasureUp conference, found the long-term retained brand impacts for digital campaigns are at least on par with those of other media, with 20 per cent of the original brand impact of digital campaigns retained for eight weeks after the original exposure. Online video and social and online display were also found to have a higher share of brand impact compared to the share of spend, with the report finding digital touchpoints pay their way back in building key brand building metrics including awareness, brand associations, and motivation. While the most successful digital brand campaigns deliver a brand impact of 3.5 times that of other campaigns, success is not driven by increased campaign spend, rather success was found to be driven by designing creative with context in mind, integrating digital campaigns with other media and managing frequencies.

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The social-media company unveiled Facebook Showcase, a new premium video-ad program, which execs say will let online video and TV ad buyers lock in advertising at preset rates and with guaranteed ad impressions for up to a year in advance. Previously, Facebook was selling video ads only one quarter in advance. Showcase inventory initially is available for campaigns targeting U.S. audiences.

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‘Account-Based Marketing (ABM) market’ report researches the worldwide Account-Based Marketing (ABM) market size (value, capacity, production, and consumption) in key regions like United States, Europe, Asia Pacific (China, Japan) and other regions. This study categorizes the global Account-Based Marketing (ABM) breakdown data by manufacturers, region, type, and application, also analyzes the market status, market share, growth rate, future trends, market drivers, opportunities and challenges, risks and entry barriers, sales channels, distributors and Porters Five Forces Analysis.

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