How to Incorporate Video into Your Social Media Marketing Strategy

KATI CATALOGNA | July 25, 2018

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From the revolutionary Tasty videos to the recent roll-out of Instagram TV, video as a social media marketing tactic has become, “the new black.” The mad rush of businesses incorporating videos into their digital marketing and advertising strategies may have you in a panic, but before you dump a ton of dollars into video production, first take a step back. It’s best to approach social video marketing with a cool and collected mentality. Dive into these tips to determine how you can incorporate video into your digital strategy. Knowing your audience is a key piece in any marketing plan. Establishing your target audience early on will help you determine what type of content to plan and post later. Whether you’re implementing video or still imagery, make sure it’s relevant to your target audience and true to your brand. Stick to useful, engaging content, that doesn’t stray from your brand’s look and feel. Consistency is key. Make sure your visuals compliment post copy. For example, if you are promoting a blog post about technology trends, a cat picture probably isn’t the best idea. When the post copy and visual element are related, it ensures success and avoids confusion in the long-run.

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R2C Group

R2C Group is a performance-driven creative and media agency with sophisticated, data driven, end-to-end marketing capabilities. We link brand strategy, creative and production to dynamic media buying and advanced analytics – achieving unbeatable success for our clients. We have proven that it is possible to deliver on both sales and branding without making sacrifices. We call it Transactional Brand Building.

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