How to Maximize Website Value Using Social Media Tools

| December 5, 2018

article image
Digital marketing tools are a boon to smaller businesses. E-mail, SMS messaging, social media, SEO work and careful investments in search engine marketing all offer scalability and 24/7 flexibility. For companies with tight budgets, where owners have more time than money, smart marketing scalability is critical. Testing channels, new content and messaging are all attainable if the business has the time to dedicate to constant tracking and adjustment. Your digital home remains your website, which must be a responsive website design that adjusts to each device. With 50% or more of your site visitors arriving via smartphone (as high as 70% for some industries), you need to look good across all internet browsers.

Spotlight

NCC Media

NCC Media is the ad sales, marketing and technology organization that represents every U.S. market. NCC Media is the media solution that meets marketers’ needs to target consumer prospects efficiently and effectively in the communities where they live. Jointly owned by three of the nation's largest MSOs – Comcast, Cox Communications and Spectrum – NCC Media is constantly evolving to maintain its status as the industry’s most effective multi-platform sales organization. Consistent innovation and growth, even in the face of today’s challenging advertising landscape, makes NCC Media your best partner in building the media plan of tomorrow.

OTHER ARTICLES

The Cybertruck Shows How Tesla Could Dominate the Auto Industry

Article | February 19, 2020

With a collective gasp and puzzled looks, the world was recently introduced to Tesla’s newest vehicle. The so-called Cybertruck is an angular, stainless steel, all-electric pickup truck that quickly became polarizing. The launch didn’t go very smoothly. The truck’s windows shattered when its lead designer smashed them with a metal ball, causing Tesla founder Elon Musk to curse under his breath. Regardless, pre-orders for the Cybertruck approached 250,000 within a week. Such an explosion of interest with no advertising, and an arguably disastrous grand opening event, is probably unprecedented. On a global scale, it’s clear that electric vehicles — known colloquially as EVs —have reached a new level of public acceptance. As of 2018, more than five million EVs were sold around the world. Canadians have been somewhat slower at adopting this technology, with all-electric vehicles representing 1.2 per cent of sales in 2018, or approximately 46,000 units. That said, Canadian sales of EVs grew 165 per cent year-over-year in 2018.

Read More

Most Advertisers Shifting, Not Canceling, Media Campaigns Amid Pandemic, Advertiser Perceptions Report Finds

Article | March 31, 2020

While 89 percent of advertisers have been disrupted by COVID-19, only a third have canceled a campaign outright. The rest are changing their media mix and/or looking to shift their spending into the second half of the year. Despite the shifting of current media dollars, fully 81 percent of advertisers expect to cut ad budgets significantly this year, and 68 percent expect to spend less next year because of the pandemic.

Read More

AdTech Vs MarTech: What’s The Difference?

Article | April 16, 2021

The difference between advertising and marketing is clear as day. Advertising is a specific subset of marketing that focuses on promoting products or services. On the other hand, marketing is a business practice that aims to identify, interact, and engage with customers. While it is easy to distinguish marketing from advertising and vice versa, new concepts have risen to confuse marketers and advertisers alike. AdTech and MarTech are two relatively new terms that some people use interchangeably. In reality, AdTech and MarTech are different, even if the differences are slightly noticeable.

Read More

YouTube, auditor spar over transparency of ads

Article | April 19, 2020

Google wants to substantially limit the information a key auditor of YouTube can share about the risks of advertising on the video service, according to people familiar with the situation, highlighting tensions between the tech giant and Madison Avenue. The auditor, New York-based OpenSlate, is refusing to sign a contract that would prevent it from reporting to clients when ads have run in videos with sensitive subject matter, including hate speech, adult content, children's content, profanity, violence and illegal substances, according to an email the firm sent this weekend to ad agencies.

Read More

Spotlight

NCC Media

NCC Media is the ad sales, marketing and technology organization that represents every U.S. market. NCC Media is the media solution that meets marketers’ needs to target consumer prospects efficiently and effectively in the communities where they live. Jointly owned by three of the nation's largest MSOs – Comcast, Cox Communications and Spectrum – NCC Media is constantly evolving to maintain its status as the industry’s most effective multi-platform sales organization. Consistent innovation and growth, even in the face of today’s challenging advertising landscape, makes NCC Media your best partner in building the media plan of tomorrow.

Events