How to Maximize Website Value Using Social Media Tools

| December 5, 2018

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Digital marketing tools are a boon to smaller businesses. E-mail, SMS messaging, social media, SEO work and careful investments in search engine marketing all offer scalability and 24/7 flexibility. For companies with tight budgets, where owners have more time than money, smart marketing scalability is critical. Testing channels, new content and messaging are all attainable if the business has the time to dedicate to constant tracking and adjustment. Your digital home remains your website, which must be a responsive website design that adjusts to each device. With 50% or more of your site visitors arriving via smartphone (as high as 70% for some industries), you need to look good across all internet browsers.

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Comcast Spotlight

Comcast Spotlight is the ad sales division of Comcast and we provide video solutions to local, regional and national businesses through television and digital advertising.We provide local market advertising opportunities across multiple platforms (cable TV, satellite, telco, digital, mobile) and can target customers geographically and demographically to more efficiently and effectively reach and engage with specific audience segments.Our geographic segmentation tools reach the sub-DMA level, presenting more relevant messages to distinct audiences, while interactive applications offer .

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