How to optimize your Amazon product ad campaigns

OREN STERN | April 3, 2018

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More brands across multiple sectors such as consumer packaged goods, consumer electronics, and fashion – are interested in running product-led advertising on sites such as Amazon, Walmart, Best Buy, Target, and others. This is because online advertising and shopper marketing are going through a major transformation which is being driven by a shift in online shopping behaviors. 55% of all product searches in the US start on Amazon, which suggests more people are searching directly on the large retail and e-commerce websites than on traditional search engines such as Google. Moreover, when people search for e-commerce sites for products, they are in buy mode, with a higher intent to make a purchase, making ads they see on these sites more effective. And of course, the sites help to close the loop for consumers by making it easy for them to find and buy the products they’ve seen advertised.

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Industry Pros Speak on Gen Z's Need for Authenticity, Community, and Fluidity

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Spotlight

Fluid Advertising

Fluid is a digital marketing, advertising and design agency that isn’t afraid to look for solutions in unexplored territory. We’re also dedicated to symbiotic relationship between you and us. You benefit from our expertise, and when you succeed, we succeed. We believe it’s our destiny to present our clients to the world at their best.

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