How to optimize your Amazon product ad campaigns

OREN STERN | April 3, 2018

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More brands across multiple sectors such as consumer packaged goods, consumer electronics, and fashion – are interested in running product-led advertising on sites such as Amazon, Walmart, Best Buy, Target, and others. This is because online advertising and shopper marketing are going through a major transformation which is being driven by a shift in online shopping behaviors. 55% of all product searches in the US start on Amazon, which suggests more people are searching directly on the large retail and e-commerce websites than on traditional search engines such as Google. Moreover, when people search for e-commerce sites for products, they are in buy mode, with a higher intent to make a purchase, making ads they see on these sites more effective. And of course, the sites help to close the loop for consumers by making it easy for them to find and buy the products they’ve seen advertised.

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Eric Mower + Associates

EMA is a digitally powered, fully integrated marketing services agency with best-in-class capabilities in marketing communications. Our deep audience knowledge and experience has helped clients build their brands, engage customers and generate revenue. At EMA, we believe the best way to build a magnetic brand—whether consumer or B2B—is to build stronger relationships with prospects and customers. And the most lasting brand connections are built on affection, relevance and trust—just like the most lasting friendships.

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