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How to Reduce Your Facebook Advertising Cost

AMEET KHABRA | November 6, 2019 | 231 views

If you run a lot of Facebook ads you can reduce your Facebook advertising costs by optimizing your ads to have the lowest cost per click possible. Your costs will vary depending on your goals and your audience. As you get more results from your ads, you will see lower CPC.

Spotlight

Semcasting, Inc.

Semcasting is an innovator in B2B and B2C data marketing solutions for agencies and brands. We offer a new approach to the management of big data that automates the creation of highly qualified and verified audiences based on real people and businesses that are most likely to transact. Through our patented Smart Zones audience targeting platform, marketers can now effectively link any customer or audience to their Internet footprint, providing near 100 percent reach on any device through advanced data and analytics and a campaign optimization technology that protects the privacy of every individual.

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Multimedia Content: The Key for B2B Brand Marketing

Article | October 20, 2022

Every business understands that brand marketing is the name of the game. In fact, the brand is a business’s best asset. It can help a business stand out amongst its competitors in the most authentic way possible. It can also act as a bridge and connect a business to its target audience. When it comes to brand marketing, many businesses do not struggle with the concept. They struggle with the application. Marketing techniques are changing every few months. New platforms are being introduced in the digital world. It’s easy for businesses to lose themselves and their identity while adapting to change. Unfortunately, this is one of the common issues that businesses face while marketing their brand. 5 Common Branding Problems for Businesses Every business has encountered at least one of these problems: • Lacking an established identity. An undefined brand is just as bad as not having a brand • Consistent messaging across various platforms. Some businesses struggle with remaining true to their brand values as they navigate new channels • Possessing a creative marketing strategy. Without a direction or guide, it’s hard for businesses to discover their target audience and where to market to them • Staying true to a target audience. Many businesses have lost their core audience while trying to gain a new one • Lack of scalability. Some businesses struggle with discovering which marketing techniques can take them to the next level Fortunately, there’s a solution that can solve all these problems. That solution is multimedia content. How Multimedia Content Can Help Maximize Brand Marketing What is multimedia content? Content that incorporates a variety of different elements for its consumers. These elements could be audio, text, or graphic images. Each of these elements can be used separately to market content. But when used together, they can enhance the brand marketing experience for businesses and its customers. What are some examples of multimedia content? • Landing pages that include videos and images • Blog posts with video clips from podcasts • Infographics that include text •Social media posts that include text and images Multimedia content also allows new marketing possibilities for businesses. Digital marketing includes a vast array of content, from blog posts and website pages to videos and infographics. Businesses can take advantage of these elements and create new marketing content for their customers. A software company, for example, can create an installation guide with infographics and post it on their website page. Businesses can also create storyboards to explain difficult concepts about their products or services. Discovering new content to produce for their customers is another way that businesses can stand out amongst their competitors. Consistent Branding with Variety Businesses can use different media elements to add a little variety to their content. Audio and visual elements can be used to enhance blog posts or FAQ pages and increase the engagement for readers. Adding these new elements can help businesses stand out amongst the competition while remaining authentic. Maintaining a consistent brand identity makes it easier for businesses to establish trust with their target audience. Exposure to a Wider Audience At the same time, businesses always want to think of ways to expand themselves. This is what makes multimedia content so beneficial for businesses. They can use different multimedia elements to introduce their content to a different audience. Take an IT service company, for example, who wants to market their services to customers outside of their local area. They can create a blog post on cloud storage, repurpose it into a video and post the video on the business’s YouTube page, with the link to the original blog post in the description box of the video. This type of content is marketable to every type of consumer. Businesses can provide audio content like podcasts to customers who may not yet be subscribed to their websites. They can create visual content for customers who are more drawn to striking images. Incorporating these different elements allows businesses to reach customers that they may not have reached through just text-based or audio-based content. Creative Possibilities for Digital Marketing Multimedia content also allows new marketing possibilities for businesses. Digital marketing includes a vast array of content, from blog posts and website pages to videos and infographics. Businesses can take advantage of these elements and create new marketing content for their customers. A software company, for example, can create an installation guide with infographics and post it on their website page. Businesses can also create storyboards to explain difficult concepts about their products or services. Discovering new content to produce for their customers is another way that businesses can stand out amongst their competitors. Established Brand Identity Each business wants to be viewed as unique by their customer base. They do not want to be compared to every other business in their industry. With multimedia content, businesses can add a unique touch to their content marketing. Different multimedia elements and the way that they are embodied throughout the content can help businesses to stand out amongst its competitors. Using these elements can also help a business remain in the creative stages of marketing. When a business remains in the creative phase, it makes establishing a creative marketing strategy easier. Consistent and Creative Marketing Strategy Like every other aspect of business, marketing is easier when a strategy is in effect. Multimedia content helps answer many marketing questions for businesses. Instead of spending additional time wondering what marketing platforms are effective, multimedia content can be used for every type of platform. This allows businesses to use many interactive elements in their content and become more proactive in their marketing strategy. Businesses can create effective marketing systems by scheduling specific times to post different types of content across several platforms. By leveraging these methods, businesses can remain consistent with their brand marketing. Greater Opportunities for Growth Creating multimedia content also leads to increased productivity for businesses. Multimedia content gives businesses several options for content marketing. They can choose to create original content or repurpose their current content and add something new and refreshing. These options help businesses reduce the amount of time they would spend on creating content. With the additional time, businesses can brainstorm opportunities for growth. They can spend additional time generating leads and catering to their current audience. Taking The Next Steps with Multimedia Content For businesses that want to transition into multimedia content, the best place to start is with the business’s vision. Consider what goals want to be achieved with the use of multimedia content. This type of content is so multifaceted that it can help any business achieve its core objectives. Software companies can use multimedia content to educate their core audience about a particular product. They can use different interactive elements to illustrate how their product or service helps solve their audience’s problems. Next, consider the needs of the target audience. Conduct some research and discover the audience’s responses when it comes to different types of content. Keep track of the different types of formats and platforms the audience is visiting. Once the goals and needs of the audience are clearly defined, think about the different types of multimedia content that can be created. Businesses can incorporate different types of audio, visual, and interactive elements into their marketing content. Lastly, remember to track the results of the multimedia content once it’s been created and distributed. Taking these next few steps can help businesses maintain a consistent brand marketing strategy.

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Social Media Advertising

Google’s and Facebook’s Grip on Digital Advertising Markets

Article | July 13, 2022

Since July 2019, the UK’s Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on the investigation, the CMA expresses concerns that Google and Facebook have grown so “large and have such extensive access to data that potential rivals can no longer compete on equal terms.” 2019 marked the year in which digital advertising finally took the crown from TV and other legacy media both in the US and worldwide. Estimates point out that digital ads now account for 51 percent of the almost $600 billion spent globally on advertising, a percentage that should only rise with time.

Read More
Social Media Advertising

Which Online Advertising Strategy Is Right For Your Business?

Article | July 14, 2022

Part of running a business in this era of technology is establishing an online presence. This does not only mean having a well-put-together website and being active on social media, which are both a big part of what online marketing means. In order to reach audiences and turn them into customers, you also need to invest in online advertising. Sometimes, finding the best-suited advertising strategy for your business can be quite daunting, especially given the fact that you have so many options to choose from in the sea of digital marketing. The accessible costs of digital advertising, especially when compared to traditional advertising, may make it tempting for you to what to invest in as many types of ad campaigns as you can find, but keep in mind that they may not all work for your business.

Read More

Alex Webb: More kids with smartphones spells advertising bonanza

Article | February 10, 2020

The revelation that, by the age of seven, 53% of British kids will own a mobile phone, will come as good news to one group in particular: advertisers. By the time U.K. youngsters are 11, the ownership ratio reaches a whopping 90%, according to a report published last week by the research consultancy Childwise. And as the penetration of smartphone usage rises, it creates more opportunity for advertisers to get in front of young eyeballs. Parents need to get clued up if they want to stop that from happening. For now, advertising targeted at children has been slower to migrate online than in the broader industry. Whereas more than half of the world's $614 billion of ad spending is now online, less than a third of the outlay for ads targeting children is digital, according to a 2019 study by PricewaterhouseCoopers.

Read More
Ad Networks

Ad Networks for Publishers & Advertisers: Efficient Ad Buying & Selling

Article | October 20, 2022

Every business understands that brand marketing is the name of the game. In fact, the brand is a business’s best asset. It can help a business stand out amongst its competitors in the most authentic way possible. It can also act as a bridge and connect a business to its target audience. When it comes to brand marketing, many businesses do not struggle with the concept. They struggle with the application. Marketing techniques are changing every few months. New platforms are being introduced in the digital world. It’s easy for businesses to lose themselves and their identity while adapting to change. Unfortunately, this is one of the common issues that businesses face while marketing their brand. 5 Common Branding Problems for Businesses Every business has encountered at least one of these problems: • Lacking an established identity. An undefined brand is just as bad as not having a brand • Consistent messaging across various platforms. Some businesses struggle with remaining true to their brand values as they navigate new channels • Possessing a creative marketing strategy. Without a direction or guide, it’s hard for businesses to discover their target audience and where to market to them • Staying true to a target audience. Many businesses have lost their core audience while trying to gain a new one • Lack of scalability. Some businesses struggle with discovering which marketing techniques can take them to the next level Fortunately, there’s a solution that can solve all these problems. That solution is multimedia content. How Multimedia Content Can Help Maximize Brand Marketing What is multimedia content? Content that incorporates a variety of different elements for its consumers. These elements could be audio, text, or graphic images. Each of these elements can be used separately to market content. But when used together, they can enhance the brand marketing experience for businesses and its customers. What are some examples of multimedia content? • Landing pages that include videos and images • Blog posts with video clips from podcasts • Infographics that include text •Social media posts that include text and images Multimedia content also allows new marketing possibilities for businesses. Digital marketing includes a vast array of content, from blog posts and website pages to videos and infographics. Businesses can take advantage of these elements and create new marketing content for their customers. A software company, for example, can create an installation guide with infographics and post it on their website page. Businesses can also create storyboards to explain difficult concepts about their products or services. Discovering new content to produce for their customers is another way that businesses can stand out amongst their competitors. Consistent Branding with Variety Businesses can use different media elements to add a little variety to their content. Audio and visual elements can be used to enhance blog posts or FAQ pages and increase the engagement for readers. Adding these new elements can help businesses stand out amongst the competition while remaining authentic. Maintaining a consistent brand identity makes it easier for businesses to establish trust with their target audience. Exposure to a Wider Audience At the same time, businesses always want to think of ways to expand themselves. This is what makes multimedia content so beneficial for businesses. They can use different multimedia elements to introduce their content to a different audience. Take an IT service company, for example, who wants to market their services to customers outside of their local area. They can create a blog post on cloud storage, repurpose it into a video and post the video on the business’s YouTube page, with the link to the original blog post in the description box of the video. This type of content is marketable to every type of consumer. Businesses can provide audio content like podcasts to customers who may not yet be subscribed to their websites. They can create visual content for customers who are more drawn to striking images. Incorporating these different elements allows businesses to reach customers that they may not have reached through just text-based or audio-based content. Creative Possibilities for Digital Marketing Multimedia content also allows new marketing possibilities for businesses. Digital marketing includes a vast array of content, from blog posts and website pages to videos and infographics. Businesses can take advantage of these elements and create new marketing content for their customers. A software company, for example, can create an installation guide with infographics and post it on their website page. Businesses can also create storyboards to explain difficult concepts about their products or services. Discovering new content to produce for their customers is another way that businesses can stand out amongst their competitors. Established Brand Identity Each business wants to be viewed as unique by their customer base. They do not want to be compared to every other business in their industry. With multimedia content, businesses can add a unique touch to their content marketing. Different multimedia elements and the way that they are embodied throughout the content can help businesses to stand out amongst its competitors. Using these elements can also help a business remain in the creative stages of marketing. When a business remains in the creative phase, it makes establishing a creative marketing strategy easier. Consistent and Creative Marketing Strategy Like every other aspect of business, marketing is easier when a strategy is in effect. Multimedia content helps answer many marketing questions for businesses. Instead of spending additional time wondering what marketing platforms are effective, multimedia content can be used for every type of platform. This allows businesses to use many interactive elements in their content and become more proactive in their marketing strategy. Businesses can create effective marketing systems by scheduling specific times to post different types of content across several platforms. By leveraging these methods, businesses can remain consistent with their brand marketing. Greater Opportunities for Growth Creating multimedia content also leads to increased productivity for businesses. Multimedia content gives businesses several options for content marketing. They can choose to create original content or repurpose their current content and add something new and refreshing. These options help businesses reduce the amount of time they would spend on creating content. With the additional time, businesses can brainstorm opportunities for growth. They can spend additional time generating leads and catering to their current audience. Taking The Next Steps with Multimedia Content For businesses that want to transition into multimedia content, the best place to start is with the business’s vision. Consider what goals want to be achieved with the use of multimedia content. This type of content is so multifaceted that it can help any business achieve its core objectives. Software companies can use multimedia content to educate their core audience about a particular product. They can use different interactive elements to illustrate how their product or service helps solve their audience’s problems. Next, consider the needs of the target audience. Conduct some research and discover the audience’s responses when it comes to different types of content. Keep track of the different types of formats and platforms the audience is visiting. Once the goals and needs of the audience are clearly defined, think about the different types of multimedia content that can be created. Businesses can incorporate different types of audio, visual, and interactive elements into their marketing content. Lastly, remember to track the results of the multimedia content once it’s been created and distributed. Taking these next few steps can help businesses maintain a consistent brand marketing strategy.

Read More
Social Media Advertising

AI Ad Campaigns for Improved Ad Targeting

Article | July 13, 2022

Since July 2019, the UK’s Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on the investigation, the CMA expresses concerns that Google and Facebook have grown so “large and have such extensive access to data that potential rivals can no longer compete on equal terms.” 2019 marked the year in which digital advertising finally took the crown from TV and other legacy media both in the US and worldwide. Estimates point out that digital ads now account for 51 percent of the almost $600 billion spent globally on advertising, a percentage that should only rise with time.

Read More
Social Media Advertising

Ghost Ads and Bidding to Measure Incrementality

Article | July 14, 2022

Part of running a business in this era of technology is establishing an online presence. This does not only mean having a well-put-together website and being active on social media, which are both a big part of what online marketing means. In order to reach audiences and turn them into customers, you also need to invest in online advertising. Sometimes, finding the best-suited advertising strategy for your business can be quite daunting, especially given the fact that you have so many options to choose from in the sea of digital marketing. The accessible costs of digital advertising, especially when compared to traditional advertising, may make it tempting for you to what to invest in as many types of ad campaigns as you can find, but keep in mind that they may not all work for your business.

Read More

Alex Webb: More kids with smartphones spells advertising bonanza

Article | February 10, 2020

The revelation that, by the age of seven, 53% of British kids will own a mobile phone, will come as good news to one group in particular: advertisers. By the time U.K. youngsters are 11, the ownership ratio reaches a whopping 90%, according to a report published last week by the research consultancy Childwise. And as the penetration of smartphone usage rises, it creates more opportunity for advertisers to get in front of young eyeballs. Parents need to get clued up if they want to stop that from happening. For now, advertising targeted at children has been slower to migrate online than in the broader industry. Whereas more than half of the world's $614 billion of ad spending is now online, less than a third of the outlay for ads targeting children is digital, according to a 2019 study by PricewaterhouseCoopers.

Read More
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Spotlight

Semcasting, Inc.

Semcasting is an innovator in B2B and B2C data marketing solutions for agencies and brands. We offer a new approach to the management of big data that automates the creation of highly qualified and verified audiences based on real people and businesses that are most likely to transact. Through our patented Smart Zones audience targeting platform, marketers can now effectively link any customer or audience to their Internet footprint, providing near 100 percent reach on any device through advanced data and analytics and a campaign optimization technology that protects the privacy of every individual.

Related News

Social Media Advertising

T-Mobile Launches Canva Pro + Facebook Advertising on Us

T-Mobile | September 01, 2022

Today, T-Mobile (NASDAQ: TMUS) is launching an offer to help small businesses get MORE value without any extra cost. In collaboration with Canva and Meta (NASDAQ: META), T-Mobile is giving ALL eligible small business customers Canva Pro on Us through the end of the year, along with $200 of free advertising on Facebook and/or Instagram. Between labor shortages and inflation, it's no secret that small businesses are under-resourced right now. And marketing efforts have taken a hit. In fact, a recent survey-based study shows that 64% of small businesses lack enough time and resources to focus on marketing1. That’s why the Un-carrier is stepping up to support them with Canva Pro, an online visual communication platform that empowers everyone to create beautiful designs from presentations and social media content, to videos, t-shirts, websites and more! New or existing customers of Magenta for Business, Business Unlimited Advanced and Business Unlimited Ultimate+ plans with three lines or more can get MORE value from their business plans NOW with: 6 months of Canva Pro $200 in Facebook/Instagram advertising credits Scam Shield Premium Microsoft 365 Mobile hotspot data AND with T-Mobile’s latest Un-carrier move, Coverage Beyond, free high-speed data in 210+ countries and destinations, AND free in-flight connectivity and streaming all flight long on the biggest U.S. airlines. Secure Wi-Fi is also coming soon, a smart VPN that automatically provides a secure connection on-the-go With Canva Pro, customers receive exclusive access to MORE design resources. With customizable templates, easy-to-use image and video editing tools and a content planner to schedule and automate posting, Canva Pro can help whip up engaging social posts and marketing materials. And with features like Brand Kits logos, colors, and fonts are grouped together for fast, streamlined creation of designs. Canva Pro also offers full access to Canva's media library of over 100 million visual and audio assets, exclusive brand fonts and 100 GB of cloud storage. “We recognize how important marketing is in helping businesses get in front of new customers, so combining design and advertising into one offer for small businesses was a no-brainer,” said Callie Field, President, T-Mobile Business Group. “We recognize how important marketing is in helping businesses get in front of new customers, so combining design and advertising into one offer for small businesses was a no-brainer,” said Callie Field, President, T-Mobile Business Group. “Meta and Canva are two powerhouse forces in design and advertising, and we wanted our small business customers all over the U.S. to get access to the very best. That’s just what the Un-carrier does.” And with the Un-carrier’s Extended Range 5G covering nearly everyone in the country — 320 million people across 1.8 million square miles — small businesses from rural towns to big cities can take advantage of this offer. Canva Pro plus Facebook Advertising on Us is available today in-store and online for T-Mobile customers on eligible phone plans through the end of the year. For more information on this limited time offer, visit www.t-mobile.com/business/offers/facebook-ads-on-us. Follow T-Mobile’s Official Twitter Newsroom @TMobileNews to stay up to date with the latest company news. Facebook Ads: Limited-time offer; subject to change. Qualifying credit, port-in (for new customers), service (3+ lines total) & activation on any postpaid T-Mobile/Sprint small business rate plan required. If you have cancelled voice lines in past 90 days, reactivate them first. $200 credit via Virtual Prepaid Mastercard, which can be used only for advertising on Facebook, Instagram for Facebook, or Instagram; no cash access & expires in 6 months. The Virtual Prepaid Mastercard is issued by Sunrise Banks N.A., Member FDIC, pursuant to a license from Mastercard International Incorporated. Allow 6-8 weeks from fulfilment of offer requirements. Max 1/account. For accounts up to 20 lines. May not be combined with some offers or discounts. Canva Pro: Limited-time offer; subject to change. Receive 6-months of Canva Pro (valued at $77.94) when you register to receive a code and then redeem the code within 30 days. Offer fulfilled by Canva; requires Canva account. 1 offer per account. After free trial, plan automatically renews at $12.99/month until cancelled. 5G: Capable device required; coverage not available in some areas. Some uses may require certain plan or feature; see T-Mobile.com. About T-Mobile T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: https://www.t-mobile.com.

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Social Media Advertising

IRI Launches New Lift Measurement Solution for Facebook

IRI | September 17, 2021

IRI®, a fast-growing global technology leader in innovative solutions and services for consumer, retail and media companies, announced the launch of IRI Lift™ for Facebook, which will enable CPG manufacturers and retailers to measure the offline sales impact of their advertising campaigns across Facebook and Instagram. Expands IRI Lift coverage to digital advertising’s largest social channel Enables closed-loop measurement and optimization of social advertising impact for CPG retail sales using IRI’s unparalleled loyalty card data assets The new solution combines Facebook’s media exposure data with IRI’s vast point-of-sale, frequent shopper and causal data to provide accurate, granular and household-level insights. Advertisers will be able to maximize their Facebook advertising learning agenda; quantify the true return of various activation elements; and evaluate their campaign strategy, messaging, audiences and more to drive optimal performance. “We are very excited to be launching this solution for advertisers on Facebook, one of the largest and most sophisticated digital advertising platforms in the market today,” said Nishat Mehta, chief product officer and president of the IRI Media Center of Excellence. “The addition of Facebook and Instagram measurement to our robust suite of Lift solutions makes IRI the industry’s most effective partner for capturing the in-store sales impact of online advertising impressions across all digital media and television partners. Now our clients can leverage our enhanced Lift suite and industry-leading shopper loyalty data assets to accurately and granularly measure returns on their total advertising spend, and make the informed, data-driven decisions they need to execute more productive campaigns and win in the market. And at the same time, consumers benefit from a more relevant ad experience.” The launch of IRI Lift for Facebook expands on IRI’s existing measurement partnership with Facebook, which also includes marketing mix. In addition, Facebook and Instagram campaigns can be supported by IRI’s 100% deterministic, purchase-based audiences, derived from over 500 million loyalty cards for the highest levels of targeting accuracy. Combining all three solutions helps advertisers make smarter investments by better allocating media spend across platforms, targeting the right consumers and closing the loop by measuring campaigns via household sales lift. About the IRI Partner Ecosystem IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders across multiple industries and sectors to create innovative joint solutions, services and access to capabilities to help its clients more effectively collaborate and compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its open ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. About IRI IRI is a fast-growing, leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, and financial services and media companies grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated into an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth.

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Facebook rolls out new rules for political advertising globally

Facebook | June 27, 2019

Facebook has rolled out its transparency tools globally for advertisers wanting to place ads about social issues, elections or politics. The social networking platform already requires that advertisers get authorized and add disclaimers to political ads in over 50 countries and territories, including in India. "Now we're expanding proactive enforcement on these ads to countries where elections or regulations are approaching, starting with Ukraine, Singapore, Canada and Argentina," Sarah Schiff, Product Manager at Facebook said in a blog post on Tuesday.

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Social Media Advertising

T-Mobile Launches Canva Pro + Facebook Advertising on Us

T-Mobile | September 01, 2022

Today, T-Mobile (NASDAQ: TMUS) is launching an offer to help small businesses get MORE value without any extra cost. In collaboration with Canva and Meta (NASDAQ: META), T-Mobile is giving ALL eligible small business customers Canva Pro on Us through the end of the year, along with $200 of free advertising on Facebook and/or Instagram. Between labor shortages and inflation, it's no secret that small businesses are under-resourced right now. And marketing efforts have taken a hit. In fact, a recent survey-based study shows that 64% of small businesses lack enough time and resources to focus on marketing1. That’s why the Un-carrier is stepping up to support them with Canva Pro, an online visual communication platform that empowers everyone to create beautiful designs from presentations and social media content, to videos, t-shirts, websites and more! New or existing customers of Magenta for Business, Business Unlimited Advanced and Business Unlimited Ultimate+ plans with three lines or more can get MORE value from their business plans NOW with: 6 months of Canva Pro $200 in Facebook/Instagram advertising credits Scam Shield Premium Microsoft 365 Mobile hotspot data AND with T-Mobile’s latest Un-carrier move, Coverage Beyond, free high-speed data in 210+ countries and destinations, AND free in-flight connectivity and streaming all flight long on the biggest U.S. airlines. Secure Wi-Fi is also coming soon, a smart VPN that automatically provides a secure connection on-the-go With Canva Pro, customers receive exclusive access to MORE design resources. With customizable templates, easy-to-use image and video editing tools and a content planner to schedule and automate posting, Canva Pro can help whip up engaging social posts and marketing materials. And with features like Brand Kits logos, colors, and fonts are grouped together for fast, streamlined creation of designs. Canva Pro also offers full access to Canva's media library of over 100 million visual and audio assets, exclusive brand fonts and 100 GB of cloud storage. “We recognize how important marketing is in helping businesses get in front of new customers, so combining design and advertising into one offer for small businesses was a no-brainer,” said Callie Field, President, T-Mobile Business Group. “We recognize how important marketing is in helping businesses get in front of new customers, so combining design and advertising into one offer for small businesses was a no-brainer,” said Callie Field, President, T-Mobile Business Group. “Meta and Canva are two powerhouse forces in design and advertising, and we wanted our small business customers all over the U.S. to get access to the very best. That’s just what the Un-carrier does.” And with the Un-carrier’s Extended Range 5G covering nearly everyone in the country — 320 million people across 1.8 million square miles — small businesses from rural towns to big cities can take advantage of this offer. Canva Pro plus Facebook Advertising on Us is available today in-store and online for T-Mobile customers on eligible phone plans through the end of the year. For more information on this limited time offer, visit www.t-mobile.com/business/offers/facebook-ads-on-us. Follow T-Mobile’s Official Twitter Newsroom @TMobileNews to stay up to date with the latest company news. Facebook Ads: Limited-time offer; subject to change. Qualifying credit, port-in (for new customers), service (3+ lines total) & activation on any postpaid T-Mobile/Sprint small business rate plan required. If you have cancelled voice lines in past 90 days, reactivate them first. $200 credit via Virtual Prepaid Mastercard, which can be used only for advertising on Facebook, Instagram for Facebook, or Instagram; no cash access & expires in 6 months. The Virtual Prepaid Mastercard is issued by Sunrise Banks N.A., Member FDIC, pursuant to a license from Mastercard International Incorporated. Allow 6-8 weeks from fulfilment of offer requirements. Max 1/account. For accounts up to 20 lines. May not be combined with some offers or discounts. Canva Pro: Limited-time offer; subject to change. Receive 6-months of Canva Pro (valued at $77.94) when you register to receive a code and then redeem the code within 30 days. Offer fulfilled by Canva; requires Canva account. 1 offer per account. After free trial, plan automatically renews at $12.99/month until cancelled. 5G: Capable device required; coverage not available in some areas. Some uses may require certain plan or feature; see T-Mobile.com. About T-Mobile T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: https://www.t-mobile.com.

Read More

Social Media Advertising

IRI Launches New Lift Measurement Solution for Facebook

IRI | September 17, 2021

IRI®, a fast-growing global technology leader in innovative solutions and services for consumer, retail and media companies, announced the launch of IRI Lift™ for Facebook, which will enable CPG manufacturers and retailers to measure the offline sales impact of their advertising campaigns across Facebook and Instagram. Expands IRI Lift coverage to digital advertising’s largest social channel Enables closed-loop measurement and optimization of social advertising impact for CPG retail sales using IRI’s unparalleled loyalty card data assets The new solution combines Facebook’s media exposure data with IRI’s vast point-of-sale, frequent shopper and causal data to provide accurate, granular and household-level insights. Advertisers will be able to maximize their Facebook advertising learning agenda; quantify the true return of various activation elements; and evaluate their campaign strategy, messaging, audiences and more to drive optimal performance. “We are very excited to be launching this solution for advertisers on Facebook, one of the largest and most sophisticated digital advertising platforms in the market today,” said Nishat Mehta, chief product officer and president of the IRI Media Center of Excellence. “The addition of Facebook and Instagram measurement to our robust suite of Lift solutions makes IRI the industry’s most effective partner for capturing the in-store sales impact of online advertising impressions across all digital media and television partners. Now our clients can leverage our enhanced Lift suite and industry-leading shopper loyalty data assets to accurately and granularly measure returns on their total advertising spend, and make the informed, data-driven decisions they need to execute more productive campaigns and win in the market. And at the same time, consumers benefit from a more relevant ad experience.” The launch of IRI Lift for Facebook expands on IRI’s existing measurement partnership with Facebook, which also includes marketing mix. In addition, Facebook and Instagram campaigns can be supported by IRI’s 100% deterministic, purchase-based audiences, derived from over 500 million loyalty cards for the highest levels of targeting accuracy. Combining all three solutions helps advertisers make smarter investments by better allocating media spend across platforms, targeting the right consumers and closing the loop by measuring campaigns via household sales lift. About the IRI Partner Ecosystem IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders across multiple industries and sectors to create innovative joint solutions, services and access to capabilities to help its clients more effectively collaborate and compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its open ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. About IRI IRI is a fast-growing, leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, and financial services and media companies grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated into an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth.

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Facebook rolls out new rules for political advertising globally

Facebook | June 27, 2019

Facebook has rolled out its transparency tools globally for advertisers wanting to place ads about social issues, elections or politics. The social networking platform already requires that advertisers get authorized and add disclaimers to political ads in over 50 countries and territories, including in India. "Now we're expanding proactive enforcement on these ads to countries where elections or regulations are approaching, starting with Ukraine, Singapore, Canada and Argentina," Sarah Schiff, Product Manager at Facebook said in a blog post on Tuesday.

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