How to Reinvent Digital Advertising After the Death of the Cookie

MATHEW BROUGHTON | February 12, 2020

article image
Proving that its privacy mission isn’t just talk, Google has taken its first major step towards blocking third-party cookies. In its latest policy update, Chrome 80 will stop supporting cross-site sharing, unless cookies are flagged in line with the SameSite internet standard. On the surface, this move is about online security and clarity. As long as technology vendors and publishers label cookies accurately, tracking and targeted ads can keep running. But with semi-restricted cookie sharing now the default for those who fail to flag, it seems like this will be a sizeable nail in the cookie coffin.

Spotlight

Havas Life

Crowned “Agency of the Year” by both Adweek and Medical Marketing & Media, Havas Life (formerly known as Euro RSCG Life) aligns more than 60 health and wellness agencies into a network with more than 2,000 employees around the world. Havas Life offers a broad range of unified services, including advertising, public relations, event promotion, medical education, digital marketing, direct-to-patient and consulting services, Havas Life is part of the Havas Health umbrella company within French holding company, Havas, a world leader in communications (Euronext Paris: HAV.PA).

OTHER ARTICLES

Google play movies may offer hundreds of free movies with ads

Article | March 26, 2020

Google also offers the ability to buy or rent movies and TV shows from the Play Store. Since 2012, this section is available in several countries. The pricing strategy has not changed, so many still consider it a relatively costly service. But, in some countries, discounts are quite often offered. Now there should be a new feature that will offer watching movies and other content for free. We could say that this service is facing difficulties because of the competition with Netlfix, HBO Go, and the others, where a relatively reasonable monthly payment with full content availability is set up. Now, Google platform will receive a new feature, which we will not find even with the above mentioned Netflix service. This is a free watching option with ads. The current version of Google Play Movies 4.18.37 includes several lines of code to indicate that we will see something like this soon.

Read More
SOCIAL MEDIA ADVERTISING

Bing Ads vs. Google Ads: The Pros & Cons of Each Platform

Article | March 26, 2020

When it comes to PPC advertising, it’s not uncommon to think: Bing Ads vs. Google Ads. On top of that: Which platform has more reach? Is Bing less expensive? Which has more targeting capabilities? Which will produce more conversions and revenue? While many PPC advertisers view the two platforms as competitors, they actually work best hand-in-hand. Google undoubtedly has the majority of the search market, but Bing advertising certainly shouldn’t be forgotten. Rather than Google Ads vs. Bing Ads, marketers should be thinking Google Ads plus Bing Ads.

Read More

ON Advertising acquires Evans Communications

Article | March 26, 2020

ON Advertising, a prominent Phoenix-based full-service advertising firm, has acquired Evans Communications, a leading Valley public relations, marketing and event planning firm. Evans Communications will be merged into the ON Advertising structure, and its principal Tom Evans will join the ON Advertising team as Partner-Public Relations and Event Strategies. Evans’ three other employees will join the ON Advertising team as well. The dollar value of the transaction is to be determined based upon revenues over the next few years. The move significantly expands ON’s public relations and event planning capabilities while providing Evans Communications’ clients with ON’s full spectrum of advertising, creative, digital, social media and marketing services. Evans Communications’ clients include some of the Valley’s most prominent organizations, including Plaza Companies, Valley of the Sun United Way, SkySong, The ASU Scottsdale Innovation Center, The Phoenix Symphony and many more.

Read More
SOCIAL MEDIA ADVERTISING

Easily import your Facebook Ads into the Microsoft Audience Network

Article | March 26, 2020

Are you new to audience campaigns, or looking to expand your existing presence on the Microsoft Audience Network? Using Facebook Import, it’s now easier than ever to get audience campaigns up and running by importing from Facebook Ads. Now rolling out to all advertisers in the United States, United Kingdom, Canada, Australia, New Zealand, France and Germany, this new feature is designed to save you time and maximize ROI by seamlessly bringing over your campaigns from the Facebook Audience Network into the Microsoft Audience Network. Facebook Import can be used as a standalone tool, as well as a powerful complement to any existing Google Import strategy.

Read More

Spotlight

Havas Life

Crowned “Agency of the Year” by both Adweek and Medical Marketing & Media, Havas Life (formerly known as Euro RSCG Life) aligns more than 60 health and wellness agencies into a network with more than 2,000 employees around the world. Havas Life offers a broad range of unified services, including advertising, public relations, event promotion, medical education, digital marketing, direct-to-patient and consulting services, Havas Life is part of the Havas Health umbrella company within French holding company, Havas, a world leader in communications (Euronext Paris: HAV.PA).

Events