How To Talk About Individual Online Ads

| March 6, 2019

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There are many ways to talk about the simplest thing in online advertising – the ads themselves. Depending who you are talking to and what their role is in creating/running the ads they’ll probably say something different. As we’re always talking about here at The Online Advertising Guide – advertising is filled with jargon. Knowing which bits are useful, and which bits aren’t takes a special kind of madness. Luckily for you, my chickens flew the coop long ago, so I am here to help.

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Affiliate Marketing Dynamics

With decades of experience in digital marketing, we have seen countless dollars spent across channels that are either so saturated or so expensive that they rarely drive results. At Affiliate Marketing Dynamics (AMDX) our mission is simple, to leverage Affiliate Marketing in order to drive the revenue and qualified leads that our clients require in a fully-controllable environment.

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We use a data-driven blend of media, experience and content to drive performance

Article | November 10, 2020

eCommerce requires a balance of media, branding, supply chain, and retail excellence. Reprise has a specialist unit, Reprise Commerce, that delivers all of these to grow sales online and offline. Reprise Commerce is built and led by Amazon alumni and organized around Reprise’s proprietary process for accelerating your Customer Flow. Our team of 250 eCommerce specialists globally drives revenue by building brand experiences and operations.

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Which Online Advertising Strategy Is Right For Your Business?

Article | February 10, 2020

Part of running a business in this era of technology is establishing an online presence. This does not only mean having a well-put-together website and being active on social media, which are both a big part of what online marketing means. In order to reach audiences and turn them into customers, you also need to invest in online advertising. Sometimes, finding the best-suited advertising strategy for your business can be quite daunting, especially given the fact that you have so many options to choose from in the sea of digital marketing. The accessible costs of digital advertising, especially when compared to traditional advertising, may make it tempting for you to what to invest in as many types of ad campaigns as you can find, but keep in mind that they may not all work for your business.

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Microsoft Advertising If Functions For Dynamic Ad Copy

Article | February 12, 2020

Microsoft Advertising announced global support for IF functions. You can use these IF functions to customize your ad text and ads for searchers based on their device or a specific audience segment. "Conditional messaging allows advertisers to simplify their campaign management and reduce effort on bulky operations eliminating the need to set up multiple campaigns and ads," Microsoft explained. When the ad is served, if the searchers device or audience referenced in the IF function meets the condition, then the parameter is replaced with the text that's indicated. Otherwise, the entire parameter is replaced with the default value that's provided.

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How to Restore Competition in Digital Advertising Markets and Protect Users

Article | March 2, 2020

After a careful analysis, the British Competition and Markets Authority (CMA) concluded that Google and Facebook dominate many online markets, including search, social media, search advertisement, display advertising, and open display advertising. The agency also concluded that while some of this concentration is due to specific market failures, these companies’ dominance is also due to a series of artificial barriers to entry and expansion of competitors that “if addressed through appropriate remedies could profitably sustain competition between a number of” players.

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Spotlight

Affiliate Marketing Dynamics

With decades of experience in digital marketing, we have seen countless dollars spent across channels that are either so saturated or so expensive that they rarely drive results. At Affiliate Marketing Dynamics (AMDX) our mission is simple, to leverage Affiliate Marketing in order to drive the revenue and qualified leads that our clients require in a fully-controllable environment.

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