How to Tell Safe Advertisements From Dangerous Malvertising

MIKE ELGAN | October 17, 2019

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Advertising is the life blood of the internet. Some of the world’s biggest and most influential tech companies earn a large chunk of their revenue through harmless and safe advertisements, but some of the most successful cybercriminals also rely on advertising. When good ad networks are tricked into delivering malware, it’s known as malvertising. Malvertising is often confused with adware, which is illegitimate software that displays ads and redirects searches to ad sites — neither are what you might call safe advertisements.

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Addictive Mobility

Addictive Mobility is Canada’s leading mobile-first advertising technology company that is committed to delivering data-driven solutions through its proprietary real-time DSP and DMP across thousands of brand-safe mobile apps and websites. Utilizing mobile and data expertise, Addictive Mobility collaboratively develops hyper-targeted audience segments and builds immersive creative experiences that drive results and actionable insights. Addictive Mobility is a division of Pelmorex Corp., operator of The Weather Network, MétéoMédia, Eltiempo.es and Clima brands and has been recognized by Branham300, Deloitte Fast 50, Deloitte Fast 500, and PROFIT 500.

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Spotlight

Addictive Mobility

Addictive Mobility is Canada’s leading mobile-first advertising technology company that is committed to delivering data-driven solutions through its proprietary real-time DSP and DMP across thousands of brand-safe mobile apps and websites. Utilizing mobile and data expertise, Addictive Mobility collaboratively develops hyper-targeted audience segments and builds immersive creative experiences that drive results and actionable insights. Addictive Mobility is a division of Pelmorex Corp., operator of The Weather Network, MétéoMédia, Eltiempo.es and Clima brands and has been recognized by Branham300, Deloitte Fast 50, Deloitte Fast 500, and PROFIT 500.

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