How to Tell Safe Advertisements From Dangerous Malvertising

MIKE ELGAN | October 17, 2019

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Advertising is the life blood of the internet. Some of the world’s biggest and most influential tech companies earn a large chunk of their revenue through harmless and safe advertisements, but some of the most successful cybercriminals also rely on advertising. When good ad networks are tricked into delivering malware, it’s known as malvertising. Malvertising is often confused with adware, which is illegitimate software that displays ads and redirects searches to ad sites — neither are what you might call safe advertisements.

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Zenith is part of Publicis Media - one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis. Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its four global brands, Starcom, Zenith, Mediavest | Spark and Optimedia | Blue 449, and supported by its digital-first, data-driven Global Practices which together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 13,500 employees worldwide.

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Spotlight

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