How to Use Facebook Lookalike Audiences to Scale Your eCommerce Business

To scale any business it’s essential to bring new people into the sales funnel using prospecting ads. These audiences of people that haven’t engaged with us before are called cold traffic, as opposed to our Facebook fans, leads, and customers which have already engaged with us and are referred to as warm traffic.

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Adnami

Adnami's high impact advertising platform delivers astonishing ad experiences for consumers and accelerated returns for publishers and brands. Adnami’s templated and platform-agnostic approach to high impact advertising, provides a scalable and automated solution to run attention-grabbing and impactful advertising campaigns. Offices in Copenhagen, Stockholm, Helsinki, Hamburg, Paris and London.

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Ad Networks

What Technical Aspects Should You Consider When Starting An Advertising Campaign? Find Out Here

Article | September 1, 2023

The advertising world is changing at an accelerated pace. Digital media and social networks have changed the way we interact with brands, and these changes have affected the way that advertisements are created. As a result, advertisers need to keep their eyes on new developments in order to appeal to consumers who want more than just a standard advertisement. In this article, I will explore some of the technical aspects you should consider when starting an ad campaign so that your efforts can be successful for both you and your clients. What technical aspects should you consider when starting an advertising campaign? 1. Store Your Campaign Data Somewhere Safe The amount of data that you and your clients collect during the course of an ad campaign can be immense, and it is imperative that you know where to store this information. One option is using a server tool such as online cloud storage to store all of your files in one central location so that they do not get lost or become corrupted. According to a popular UK cloud hosting platform, downtime and slowdowns are some of the biggest issues people face with cloud storage. Do your research and find one that has excellent customer service to avoid these issues that could slow down your campaign. 2. Clearly Communicate Your Message Have a clear message that highlights your brand’s value proposition and aligns with your target audience. This is important because the aim of your campaign is to get people to take action, and that can only be done if you have a clear message. Identifying your target audience will help you align your message with them. It does not mean choosing demographics based on age, income level, etc., but rather looking at what values they hold important. In order for an advertisement to be effective, it should match the values of the people looking at it. For example, if your target audience prefers a minimalist style because they care about the environment, your advertisement should reflect that as well. 3. Multimedia Considerations Use various channels to help spread your message and make it more dynamic. multimedia to increase your reach and make your ad more dynamic. There are many choices for multimedia, including images, videos, infographics, audio files, animations, text messages, and other graphics. All of these can be shared on social networks like Facebook or Twitter, which helps the ad stay in the limelight after it is initially posted by allowing viewers to share links with their friends and followers. Depending on the type of ad you are running, there may be channels that are better at grabbing the attention of your audience. For example, for a music artist’s album release, billboards could be placed in busy areas with high exposure in addition to social media and magazine ads in publications that their target audience reads. By spreading out your ad, it will increase the chances of getting more eyes on it and make it easier for people to find and share with their friends. 4. Pay Attention to Metrics and Real-time Data from Previous Campaigns This is done so that future campaigns can be steered in the right direction. The amount of data collected during an ad campaign can grow very quickly, so it is important to know where to look and how to use it efficiently. You can then take statistical data from previous campaigns and use this information as a reference point for new billboards or other ads. While learning from your mistakes is inevitable, there are some things you just won’t notice until you see numbers about them, like the number of people who stop by your booth at a tradeshow but do not stop to talk to you.

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Social Media Advertising

Contextual Targeting: Why is It Important?

Article | July 13, 2022

A KPMG study found that 86% of consumers are concerned about data privacy and 78% about the amount of personal data collected. Industry players are re-envisioning their future strategies and how they will need to adapt to the impending demise of third-party cookies. Contextual targeting has resurged to ensure campaign reach and effectiveness, Let us examine how contextual targeting can help advertisers adapt to a cookie-less future: Targeting Has Advanced AI and machine learning are trending. Theymimichuman behavior to understand the context of any given environment to serve relevant ads. This type of targeting is called semantic contextual targeting. AI advances with Natural Language Processing (NLP) enable deeper, more nuanced page analysis that can understand tone and sentiment. Advertisers can place campaigns more reliably and brand-safely without cookies or other identifiers. Recently, TikTok launched its new contextual tool, TikTok Pulse. Brands can advertise alongside top-performing content in the “For You” feed. This symbolizes a privacy-conscious future for the digital advertising industry. Contextual Targeting Can Outperform Third-Party Cookies Contextual targeting can outperform cookies in clickthrough rate (CTR), cost-per-click (CPC), and viewability. Contextual targeting does not require user information, first-party data, or consent to work. Advertisers like you can target the audience using brand-relevant content to boost brand recall and engagement, even in niche categories. You can fine-tune your inventory selection and create custom segments. This reduces the risk of the ad appearing alongside inappropriate content. Contextual targeting is also good for publishers because it lets them show ads that are accurate and relevant at the right time. CTV is a New Contextual Ads Frontier Targeting the right audience without cookies is difficult in CTV, but contextual targeting and the rise of more industry players offer scalable and customizable solutions. AI and audio recognition can target viewers based on what they're about to watch. Such individualized, non-disruptive ads ensure performance and brand safety in premium broadcast environments. Final Thoughts Changes in the advertising industry, combined with advancements in contextual targeting, make it more relevant than ever for advertisers and publishers. The industry must collaborate to create more privacy-compliant and brand-safe environments in the future.

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Social Media Advertising

Colling Media Lands Five New Advertising Clients in March and April

Article | July 14, 2022

Colling Media, a top-ranked national digital advertising and marketing agency, continues its recent, impressive growth by adding five new businesses to its prestigious roster of clients. ScriptSave WellRx an innovative prescription medication discount program that closes the gaps in prescription benefit coverage. Diamond Kitchen & Bath the leading retailer of kitchen and bathroom cabinetry and countertops in the Phoenix metropolitan area. Radix Law a business law firm based in Scottsdale. Soul Surgery a renowned integrative medicine addiction and rehab center in Scottsdale, featuring a holistic approach to drug and alcohol treatment. Premier Criminal Defense based in San Diego and serving all of Southern California, the firm offers skilled counsel to help clients accused of Misdemeanors, Felony and Federal Offenses.

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Display Advertising

6-second Video Ads: Delivering Key Messages & Driving Results

Article | July 8, 2022

Mobile media usage in the US will reach 4 hours 29 minutes per day in 2022, according to Statista. In a mobile-first world, advertisers are understanding and adapting to the changing habits of your target demographic. They are switching to using 6-second video ads to address the decreasing individual ad session times. Let us look at how 6-second ads are changing the game: 6-second ads increased ad recall by 11%, ROI by 12%, and video completion rate by 271% (Adaptly Campaign) There was an incremental lift across several key metrics, such as conversion rate, average purchase value, and click-through rate (Adaptly Campaign) 6-second ads quickly communicate the message and grab people’s attention They allow break-through with meaningful placements and influence buying decisions Netmarble’s Lineage2 Revolution Video Ad Campaign Broke Records Netmarble enlisted the assistance of Wisebirds, a Facebook Marketing Partner, to promote and drive downloads for its new mobile game. Wisebirds ran a test with 6-second, 15-second, and 30-second ads for a mobile ad campaign. The 6-second ad performed the best. Netmarble’s video ad campaign for the Lineage2 Revolution game broke records as the massively multiplayer online role-playing game with the most downloads in the App Store and Google Play in five Southeast Asian countries. The campaign highlighted the importance of delivering short, impactful messages to drive results efficiently and at a lower cost. “In terms of branding, 6 second videos showed the best performance in all branding effectiveness measurements. We found that exposing short videos repeatedly and leaving a strong impression on the audience produced an unforgettable branding message.” – Dong Gyeong Kim, Senior Campaign Manager, Wisebirds “In terms of branding, 6 second videos showed the best performance in all branding effectiveness measurements. We found that exposing short videos repeatedly and leaving a strong impression on the audience produced an unforgettable branding message.” – Dong Gyeong Kim, Senior Campaign Manager, Wisebirds Tips to Create an Impressive 6-second Video Ad Keep your ad narrative short. Create a solid punch line and figure out how to express it with the tools at hand. Don’t treat the time constraint as a hindrance but as a creative challenge to deliver a great customer experience. Ensure that your ad transformations are effective. Keep your ad simple, relatable, and visually appealing and make all the elements work together. Put 6-second Video Ads to the Test and Learn Advertisers like you must experiment and learn how to capture viewers' attention quickly and deliver memorable key messages using 6-second video ads. Shorter video ads could be a great solution to address the dip in individual ad view session times and the viewers’ lowered attention spans.

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Spotlight

Adnami

Adnami's high impact advertising platform delivers astonishing ad experiences for consumers and accelerated returns for publishers and brands. Adnami’s templated and platform-agnostic approach to high impact advertising, provides a scalable and automated solution to run attention-grabbing and impactful advertising campaigns. Offices in Copenhagen, Stockholm, Helsinki, Hamburg, Paris and London.

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Scottish cinema goers to be forced to watch pro-Union ads

thenational | February 09, 2020

PLANNING a trip to the cinema in the near future? You'll soon have to sit through pro-Union propaganda before you get the chance to enjoy the movie. The upcoming cinema ads are part of UK Government campaign to boost support for the United Kingdom in Scotland, using adverts that list the so-called "greatest hits" of the Union. Early reports indicate that as much as £5 million of taxpayer's cash will be hammered into a year-long media blitz that aims to tackle rising support for Scottish independence. The ads will highlight shared success stories across areas such as sport, culture, green energy and humanitarian aid. The showreel for the "awesome foursome", as Boris Johnson calls the Union, will likely run until the 2021 Holyrood elections - an electoral battle that the Scottish Tories believe will be a "gloves off" fight for the Union. The ad campaign is expected to start ruining trips to the pictures from spring.

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Amazon Advertising net sales grow 41 % year over year in 2019

ppc.land | February 09, 2020

Amazon last month released the financial results for its fourth quarter, which ended on December 31, 2019. Amazon Advertising is the business with more growth. The percentage of growth, year over year, of online stores was 15%, third-party seller services was 30%, subscription services was 32%, AWS was 34%, while Amazon Advertising was 41%. Amazon Advertising is catching up the subscription services. On the Q4 2019, Amazon Advertising had 4,8B USD in net sales, while subscription services had 5,2B USD in net sales. On the news release nothing was mentioned about Amazon Advertising, and the business unit still appears as Other accompanied with a note saying that Other “primarily includes sales of advertising services, as well as sales related to our other service offerings.”

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How To Fight Fraud Without Cheapening Consumer Experiences

pymnts | December 08, 2019

Everything has a price. And the price for a richer consumer experience online and via mobile one of the defining trends of payments and commerce in 2019, and probably well into the 2020s is that the code that creates those experiences often leave opening for fraudsters to exploit. In a new PYMNTS interview, Karen Webster talked with Sumit Dhawan, CEO of Instart, about the reasons for that problem and what can be done to fix it. At stake could be nothing less than merchant reputation and revenue as eCommerce continues to take up a bigger part of retail. The problem, in one sense, is that retailers are creating deeper and richer consumer experiences via browsers, Dhawan told Webster browsers where consumers enter a host of personal information including addresses, ages and payment details.

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Scottish cinema goers to be forced to watch pro-Union ads

thenational | February 09, 2020

PLANNING a trip to the cinema in the near future? You'll soon have to sit through pro-Union propaganda before you get the chance to enjoy the movie. The upcoming cinema ads are part of UK Government campaign to boost support for the United Kingdom in Scotland, using adverts that list the so-called "greatest hits" of the Union. Early reports indicate that as much as £5 million of taxpayer's cash will be hammered into a year-long media blitz that aims to tackle rising support for Scottish independence. The ads will highlight shared success stories across areas such as sport, culture, green energy and humanitarian aid. The showreel for the "awesome foursome", as Boris Johnson calls the Union, will likely run until the 2021 Holyrood elections - an electoral battle that the Scottish Tories believe will be a "gloves off" fight for the Union. The ad campaign is expected to start ruining trips to the pictures from spring.

Read More

Amazon Advertising net sales grow 41 % year over year in 2019

ppc.land | February 09, 2020

Amazon last month released the financial results for its fourth quarter, which ended on December 31, 2019. Amazon Advertising is the business with more growth. The percentage of growth, year over year, of online stores was 15%, third-party seller services was 30%, subscription services was 32%, AWS was 34%, while Amazon Advertising was 41%. Amazon Advertising is catching up the subscription services. On the Q4 2019, Amazon Advertising had 4,8B USD in net sales, while subscription services had 5,2B USD in net sales. On the news release nothing was mentioned about Amazon Advertising, and the business unit still appears as Other accompanied with a note saying that Other “primarily includes sales of advertising services, as well as sales related to our other service offerings.”

Read More

How To Fight Fraud Without Cheapening Consumer Experiences

pymnts | December 08, 2019

Everything has a price. And the price for a richer consumer experience online and via mobile one of the defining trends of payments and commerce in 2019, and probably well into the 2020s is that the code that creates those experiences often leave opening for fraudsters to exploit. In a new PYMNTS interview, Karen Webster talked with Sumit Dhawan, CEO of Instart, about the reasons for that problem and what can be done to fix it. At stake could be nothing less than merchant reputation and revenue as eCommerce continues to take up a bigger part of retail. The problem, in one sense, is that retailers are creating deeper and richer consumer experiences via browsers, Dhawan told Webster browsers where consumers enter a host of personal information including addresses, ages and payment details.

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