thenational | February 09, 2020
PLANNING a trip to the cinema in the near future? You'll soon have to sit through pro-Union propaganda before you get the chance to enjoy the movie. The upcoming cinema ads are part of UK Government campaign to boost support for the United Kingdom in Scotland, using adverts that list the so-called "greatest hits" of the Union. Early reports indicate that as much as £5 million of taxpayer's cash will be hammered into a year-long media blitz that aims to tackle rising support for Scottish independence. The ads will highlight shared success stories across areas such as sport, culture, green energy and humanitarian aid. The showreel for the "awesome foursome", as Boris Johnson calls the Union, will likely run until the 2021 Holyrood elections - an electoral battle that the Scottish Tories believe will be a "gloves off" fight for the Union. The ad campaign is expected to start ruining trips to the pictures from spring.
ppc.land | February 09, 2020
Amazon last month released the financial results for its fourth quarter, which ended on December 31, 2019. Amazon Advertising is the business with more growth. The percentage of growth, year over year, of online stores was 15%, third-party seller services was 30%, subscription services was 32%, AWS was 34%, while Amazon Advertising was 41%. Amazon Advertising is catching up the subscription services. On the Q4 2019, Amazon Advertising had 4,8B USD in net sales, while subscription services had 5,2B USD in net sales. On the news release nothing was mentioned about Amazon Advertising, and the business unit still appears as Other accompanied with a note saying that Other “primarily includes sales of advertising services, as well as sales related to our other service offerings.”
pymnts | December 08, 2019
Everything has a price. And the price for a richer consumer experience online and via mobile one of the defining trends of payments and commerce in 2019, and probably well into the 2020s is that the code that creates those experiences often leave opening for fraudsters to exploit. In a new PYMNTS interview, Karen Webster talked with Sumit Dhawan, CEO of Instart, about the reasons for that problem and what can be done to fix it. At stake could be nothing less than merchant reputation and revenue as eCommerce continues to take up a bigger part of retail. The problem, in one sense, is that retailers are creating deeper and richer consumer experiences via browsers, Dhawan told Webster browsers where consumers enter a host of personal information including addresses, ages and payment details.