How to use Marketing to gain customers for your Small Business

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Dan is passionate about using Marketing to help businesses drive sales. He has worked on various marketing assignments that include a Start Up, Political Campaign & a Digital Marketing Conference. Prior to Teaching, Dan served customers as an Outside Sales & Marketing Representative in the Dental industry.

Spotlight

Maxus Global

At Maxus, we recognise that in today’s ever faster and complex landscape, our clients want an agency that can help them navigate and lead the brilliant opportunity this change creates.We embrace technology and innovation, challenging our clients to move forwards, while remaining grounded by bringing them solutions that are simple, creative, effective and efficient – and that will deliver tangible benefit to their business. We were born in an already fully digital age and are the only network to have its own creative technology division Metalworks by Maxus.

OTHER ARTICLES

Which Online Advertising Strategy Is Right For Your Business?

Article | February 10, 2020

Part of running a business in this era of technology is establishing an online presence. This does not only mean having a well-put-together website and being active on social media, which are both a big part of what online marketing means. In order to reach audiences and turn them into customers, you also need to invest in online advertising. Sometimes, finding the best-suited advertising strategy for your business can be quite daunting, especially given the fact that you have so many options to choose from in the sea of digital marketing. The accessible costs of digital advertising, especially when compared to traditional advertising, may make it tempting for you to what to invest in as many types of ad campaigns as you can find, but keep in mind that they may not all work for your business.

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Ad-Juster data helps digital publishers access higher ad revenues

Article | February 10, 2020

Ad-Juster is offering online publishers access to key advertising data pricing that will enable them to gain extra revenues for their publications and compare their performance against others in their sector. The FlowIQ Benchmark data is the first such service of its kind, and publishers will be able to use it to find ways of boosting revenues through better ad pricing. They'll also receive early notification about trends such as demand for new types of ad formats. San Diego-based Ad-Juster focuses on data integration for publishers to help them manage and improve ad revenues. Its clients are the majority of the top 100 publishers, and it analyzes more than 1.2 trillion ad impressions and 2.3 billion clicks each month.

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Marketers Need to Invest in Detailed Geo Targeting Now

Article | February 10, 2020

Geo targeting is the most under-utilised targeting element available to marketers today, giving a huge opportunity to brands that invest time and money in smarter geo targeting. Most advertising platforms now allow for detailed geo targeting – often down to a zip code/postcode or even to GPS coordinates. Yet it is amazing how few advertisers are consciously investing effort in this area. Audience targeting/ retargeting (via cookies) has dominated online display advertising and is now under threat from legislation and the end of third party cookies. Targeting in search and demographic targeting in logged in social networks attract huge spends. With the end of cookies it has been contextual targeting getting the most attention. This has relegated geo targeting down the list in terms of investment and understanding. This is a mistake as in fact it has many benefits, and to succeed advertisers need to understand how it impacts their business.

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YouTube Will Not Show Advertising on Videos About Coronavirus

Article | February 10, 2020

Coronavirus, which emerged in Wuhan, China, has become one of the most talked about topics in a short time. Especially on social media, many sharing and informing about Coronavirus was made. However, channels that prepare content related to Corona virus on YouTube will not be able to earn income from these videos due to the company policy. Last month, the YouTube channel Insider made a video about the Coronavirus. As of February 11, YouTube announced that it is treating the Coronavirus as a sensitive issue. All videos shot about the Corona virus on YouTube will not be able to receive ads until the next announcement, and therefore will not be able to earn revenue from these videos.

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Spotlight

Maxus Global

At Maxus, we recognise that in today’s ever faster and complex landscape, our clients want an agency that can help them navigate and lead the brilliant opportunity this change creates.We embrace technology and innovation, challenging our clients to move forwards, while remaining grounded by bringing them solutions that are simple, creative, effective and efficient – and that will deliver tangible benefit to their business. We were born in an already fully digital age and are the only network to have its own creative technology division Metalworks by Maxus.

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