How To Win A Gold Medal

| January 9, 2017

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Not all Olympic medals are won by athletes. Sponsors and advertisers also are competing at the top of their game.Which marketers will walk away victorious? Is it those that are driving sales, inspiring retail engagement, or elevating their brand awareness?Well, one thing is perfectly clear after the first week of Olympic competition — athlete endorsements are seen as critical to break through the clutter.Relaxed USOC rules now make it easier to promote endorsements. Starting this year, non-U.S Team sponsors can run ads featuring Olympic athletes during the Games. So with Olympic TV ad revenue expected to exceed $1.2 billion, these endorsements are impossible to miss.

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The Glitch is India’s leading independent creative agency headquartered in Mumbai, with offices in Delhi & Bangalore. We help brands create a cultural impact and solve their business problems by marrying strategy with mind blowing creatives.

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The Glitch

The Glitch is India’s leading independent creative agency headquartered in Mumbai, with offices in Delhi & Bangalore. We help brands create a cultural impact and solve their business problems by marrying strategy with mind blowing creatives.

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