How Voice and Responsive Search Ads will Revolutionize Google Ads

ASHLEIGH BETVARDEH | August 19, 2018

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In search marketing, keywords are the foundation of search. However, we are moving to a time where keywords and ads need to create synergy for the audience. After watching the Marketing Launch for Google Ads (no longer AdWords) it is time to face that industry changes will revolutionize the way we look at search marketing. Everyone’s heard “just Google it”, well now we can add “Hello Google”. Our relationship with Google’s products is evolving. What used to be finding long-tail keywords; has become the norm due to the change and influence of voice. So how do we view ads and keywords in search? This blog will discuss the changes to ads, and the importance of understanding the intent of a person is mirrored by their emotional state. Keyword searches are driven by intent. Many search marketers tend to shy away from awareness or lower funnel keywords such as “what is”, but that “what” can be pivotal to drive your business and brand in the evoked set of a customer’s buying cycle. Now comes a new phase: voice and its influences on a search campaign.

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EPOKA

4ventsgroup is an independent marketing and communication consulting agency specializing in HR, B2B and Corporate Communication. For nearly 20 years, in France, all over the world. A 360 ° approach, creative, highly profitable, is developed from the integrated expertise of the agency: digital, social media, media (managed by 4people, our agency 100% media), creation, direct marketing, event, study, standby and benchmark, outsourcing, editorial. 4ventsgroup supports its clients internationally through its partnership with - OneAgent, the leading international network of independent agencies specializing in employer marketing (www.oneagentglobal.com) - Magnet, the leading international network of independent marketing agencies ( www.magnetglobal.

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4ventsgroup is an independent marketing and communication consulting agency specializing in HR, B2B and Corporate Communication. For nearly 20 years, in France, all over the world. A 360 ° approach, creative, highly profitable, is developed from the integrated expertise of the agency: digital, social media, media (managed by 4people, our agency 100% media), creation, direct marketing, event, study, standby and benchmark, outsourcing, editorial. 4ventsgroup supports its clients internationally through its partnership with - OneAgent, the leading international network of independent agencies specializing in employer marketing (www.oneagentglobal.com) - Magnet, the leading international network of independent marketing agencies ( www.magnetglobal.

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