How Voice and Responsive Search Ads will Revolutionize Google Ads

ASHLEIGH BETVARDEH | August 19, 2018

article image
In search marketing, keywords are the foundation of search. However, we are moving to a time where keywords and ads need to create synergy for the audience. After watching the Marketing Launch for Google Ads (no longer AdWords) it is time to face that industry changes will revolutionize the way we look at search marketing. Everyone’s heard “just Google it”, well now we can add “Hello Google”. Our relationship with Google’s products is evolving. What used to be finding long-tail keywords; has become the norm due to the change and influence of voice. So how do we view ads and keywords in search? This blog will discuss the changes to ads, and the importance of understanding the intent of a person is mirrored by their emotional state. Keyword searches are driven by intent. Many search marketers tend to shy away from awareness or lower funnel keywords such as “what is”, but that “what” can be pivotal to drive your business and brand in the evoked set of a customer’s buying cycle. Now comes a new phase: voice and its influences on a search campaign.

Spotlight

LiveIntent, Inc.

LiveIntent is a people-based marketing technology platform changing the way over 2,000 of the world's largest brands and publishers think about email.

Spotlight

LiveIntent, Inc.

LiveIntent is a people-based marketing technology platform changing the way over 2,000 of the world's largest brands and publishers think about email.

Events