How YouTube shields advertisers (not viewers) from harmful videos

| January 22, 2020

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The difference between the protections YouTube offers its advertisers and those it provides consumers is stark. A read of advertiser-friendly content guidelines for videos uploaded to the platform, last updated in June 2019, shows the company has rigorous standards to protect advertisers from harmful content and the algorithmic ability to do so. Yet YouTube does not consistently flag these same videos as problematic to viewers, despite ongoing criticism that the platform allows conspiracy theories, the alt-right, and extremism to flourish.

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50 Marketing

50 Marketing is a marketing agency that specializes and focuses on our clients' transactions — whether it is sales at the register, visits to your store or contact via phone, e-mail or social media. We particularly pay attention to what actions we can expand and help the bottom line. We believe the foundation of our clients' marketing efforts is their web presence. Because of this, we first review the current website and determine if an upgrade or rebuild will provide the most efficient and effective results.

OTHER ARTICLES

How blockchain has revolutionized the advertising industry

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The Cybertruck Shows How Tesla Could Dominate the Auto Industry

Article | February 19, 2020

With a collective gasp and puzzled looks, the world was recently introduced to Tesla’s newest vehicle. The so-called Cybertruck is an angular, stainless steel, all-electric pickup truck that quickly became polarizing. The launch didn’t go very smoothly. The truck’s windows shattered when its lead designer smashed them with a metal ball, causing Tesla founder Elon Musk to curse under his breath. Regardless, pre-orders for the Cybertruck approached 250,000 within a week. Such an explosion of interest with no advertising, and an arguably disastrous grand opening event, is probably unprecedented. On a global scale, it’s clear that electric vehicles — known colloquially as EVs —have reached a new level of public acceptance. As of 2018, more than five million EVs were sold around the world. Canadians have been somewhat slower at adopting this technology, with all-electric vehicles representing 1.2 per cent of sales in 2018, or approximately 46,000 units. That said, Canadian sales of EVs grew 165 per cent year-over-year in 2018.

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50 Marketing

50 Marketing is a marketing agency that specializes and focuses on our clients' transactions — whether it is sales at the register, visits to your store or contact via phone, e-mail or social media. We particularly pay attention to what actions we can expand and help the bottom line. We believe the foundation of our clients' marketing efforts is their web presence. Because of this, we first review the current website and determine if an upgrade or rebuild will provide the most efficient and effective results.

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