IAB/PwC Mobile Advertising Spend Study 2010

| January 9, 2017

article image
Research from the IAB/PwC shows growth in mobile marketing spend across 2010, in which the market grew 116% to £83 million.

Spotlight

Carrot - The VICE Digital Agency

Carrot Creative is a full-service digital agency. We ideate, design and build campaigns for some of the world's most innovative brands (like Red Bull, Target, Home Depot, Bravo, Jaguar, Wilson Sports, MTV and Disney) from our offices in DUMBO (Brooklyn, NY) and VENICE (Los Angeles, CA). Our technical prowess has secured us strategic partnerships with the leading social networks and our creativity has helped our clients use those platforms to grow their brand and their bottom line.

OTHER ARTICLES

Unlock Synergies Between SEO and Advertising on Amazon

Article | February 19, 2020

As a brand or an agency, search engine optimisation (SEO) and online advertising (Pay-Per-Click; PPC) in Google search are probably pillars of your online marketing strategy. You most likely have dedicated teams for each area that are equipped with the necessary skills to drive success. But while SEO and advertising are distinctive, separate disciplines in the Google universe, they heavily affect each other within the Amazon environment. As an increasing number of people start their product searches on Amazon rather than on Google, Amazon’s status and importance as a search engine as well as an ad provider is booming. Subsequently, brands as well as agencies need to understand the mechanisms of the new holistic approach to SEO and advertising on Amazon.

Read More

Who are your real brand friends? How to communicate with customers during a crisis

Article | April 2, 2020

Note to readers: for the rest of this article, just substitute the word “brand” every time you read “friend.” I was honestly shocked that I had so many friends to start with, and that so many I hadn’t heard from in forever still had my contact details (even if all they had was my email address, and I can’t think of a less effective method of getting my attention). Nevertheless, friends started coming out of the woodwork to “touch base,” as all of us went into work-from-home isolation. At last count, over 350 friends had contacted me- and after seeing what they all had to say, I’ve noticed that there are basically three types of friend in a crisis.

Read More

Digital Advertising Rates Are Down by 30%, IAC Says

Article | April 7, 2020

It turns out that the digital advertising industry has two problems. The one you’ve probably heard more about is simply loss of budgets. With large segments of the U.S. economy basically shut down, there is little reason for airlines, hoteliers, casinos, retailers, auto makers, film studios, or restaurants to advertise at the same pace. And small businesses are more focused on meeting payroll and staying alive than on advertising and marketing. But there is a related and logical, if slightly less obvious issue, in particular in the digital advertising market: Ad rates are falling hard. It isn’t just that there are fewer ads—the remaining ones are generating less revenue.

Read More

ON Advertising acquires Evans Communications

Article | April 2, 2020

ON Advertising, a prominent Phoenix-based full-service advertising firm, has acquired Evans Communications, a leading Valley public relations, marketing and event planning firm. Evans Communications will be merged into the ON Advertising structure, and its principal Tom Evans will join the ON Advertising team as Partner-Public Relations and Event Strategies. Evans’ three other employees will join the ON Advertising team as well. The dollar value of the transaction is to be determined based upon revenues over the next few years. The move significantly expands ON’s public relations and event planning capabilities while providing Evans Communications’ clients with ON’s full spectrum of advertising, creative, digital, social media and marketing services. Evans Communications’ clients include some of the Valley’s most prominent organizations, including Plaza Companies, Valley of the Sun United Way, SkySong, The ASU Scottsdale Innovation Center, The Phoenix Symphony and many more.

Read More

Spotlight

Carrot - The VICE Digital Agency

Carrot Creative is a full-service digital agency. We ideate, design and build campaigns for some of the world's most innovative brands (like Red Bull, Target, Home Depot, Bravo, Jaguar, Wilson Sports, MTV and Disney) from our offices in DUMBO (Brooklyn, NY) and VENICE (Los Angeles, CA). Our technical prowess has secured us strategic partnerships with the leading social networks and our creativity has helped our clients use those platforms to grow their brand and their bottom line.

Events