IAB Study Shows Mobile Ad Revenue Increases 76 percent

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As consumers shift toward a mobile-first lifestyle, advertising revenue is following in their footsteps to better reach them, according to a new report from the Interactive Advertising Bureau.
The Internet Advertising Revenue Report claims that mobile ad revenue has had a 76 percent increase year-over-year, bringing in about $12.1 billion dollars in 2014, compared to $7.1 billion in 2013. Mobile advertising is now the second-largest format in which marketers are investing in for digital advertising, and constituted 25 percent of the full year revenue from last year.

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