IAB Study Shows Mobile Ad Revenue Increases 76 percent

| February 1, 2017

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As consumers shift toward a mobile-first lifestyle, advertising revenue is following in their footsteps to better reach them, according to a new report from the Interactive Advertising Bureau.
The Internet Advertising Revenue Report claims that mobile ad revenue has had a 76 percent increase year-over-year, bringing in about $12.1 billion dollars in 2014, compared to $7.1 billion in 2013. Mobile advertising is now the second-largest format in which marketers are investing in for digital advertising, and constituted 25 percent of the full year revenue from last year.

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4A's

Founded in 1917, the 4A’s was established to promote, advance and defend the interests of our member agencies, their employees and the industry at large. The organization serves 700+ member agencies across 1,300 offices, which control more than 85% of total U.S. advertising spend. As the leading trade organization for marketing communication agencies, the 4A’s purpose is to help empower its members to deliver insightful creativity that drives commerce, and influences culture all while moving the industry forward.

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Spotlight

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Founded in 1917, the 4A’s was established to promote, advance and defend the interests of our member agencies, their employees and the industry at large. The organization serves 700+ member agencies across 1,300 offices, which control more than 85% of total U.S. advertising spend. As the leading trade organization for marketing communication agencies, the 4A’s purpose is to help empower its members to deliver insightful creativity that drives commerce, and influences culture all while moving the industry forward.

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