IAB Video Advertising Spend Report

| April 17, 2019

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IAB is committed to reporting and analyzing how the DTC Brand Economy is impacting the industry overall—from innovations to go-to-market strategies, from product delivery to ad delivery, from customer acquisition to audience targeting and optimization, from revenue to media measurement, and more. As part of that commitment, this report includes a breakout of Direct to Consumer Brands

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Brand Connections

At Brand Connections, we connect the dots between you, your customers and the world of ever-changing consumer media consumption. People have never been more connected and marketing options have never been more complex. We’re here to make sure your multi-channel marketing mix works cohesively, is relevant to your customers, and engages your partners. Whether you sell through retailers, or you are the retailer, whether you need to drive viewership or activate a sponsorship, we help move your business to the next level. Our offerings are built around genuine insights (and yes, we agree this word is often misused) into your business and your customers. From Fortune 500s to our “sweet spot” helping Challenger Brands, solid strategy drives our turnkey services to deliver superior results.

OTHER ARTICLES

Marketers Need to Invest in Detailed Geo Targeting Now

Article | April 16, 2020

Geo targeting is the most under-utilised targeting element available to marketers today, giving a huge opportunity to brands that invest time and money in smarter geo targeting. Most advertising platforms now allow for detailed geo targeting – often down to a zip code/postcode or even to GPS coordinates. Yet it is amazing how few advertisers are consciously investing effort in this area. Audience targeting/ retargeting (via cookies) has dominated online display advertising and is now under threat from legislation and the end of third party cookies. Targeting in search and demographic targeting in logged in social networks attract huge spends. With the end of cookies it has been contextual targeting getting the most attention. This has relegated geo targeting down the list in terms of investment and understanding. This is a mistake as in fact it has many benefits, and to succeed advertisers need to understand how it impacts their business.

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Unlock Synergies Between SEO and Advertising on Amazon

Article | February 19, 2020

As a brand or an agency, search engine optimisation (SEO) and online advertising (Pay-Per-Click; PPC) in Google search are probably pillars of your online marketing strategy. You most likely have dedicated teams for each area that are equipped with the necessary skills to drive success. But while SEO and advertising are distinctive, separate disciplines in the Google universe, they heavily affect each other within the Amazon environment. As an increasing number of people start their product searches on Amazon rather than on Google, Amazon’s status and importance as a search engine as well as an ad provider is booming. Subsequently, brands as well as agencies need to understand the mechanisms of the new holistic approach to SEO and advertising on Amazon.

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Verizon’s new marketing tool sets emails to arrive when you look at your inbox

Article | April 10, 2020

Verizon quietly introduced a new email marketing feature yesterday that it calls “View Time Optimization,” which the company says automatically times emails from companies to arrive the moment you’re looking at your email inbox, so it sits at the very top as a new message. The service is part of Verizon’s suite of email and web advertising properties, which includes AOL and Yahoo, and well-known programmer David Heinemeier Hansson (the inventor of the Ruby on Rails web application framework) called out Verizon on Twitter on Friday for what he calls an “Orwellian” ad placement tool.

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Google purges 600 Android apps for “disruptive” pop-up ads

Article | February 24, 2020

You know those ads that obscure your whole screen when you’re trying to make a phone call, unlock your device or use your phone’s GPS? Technically, they’re called disruptive or out-of-app ads, and they maddeningly pop up outside of the app that hosts them, sometimes causing users to mistakenly click them, thereby frustrating users and wasting advertisers’ money. On Thursday, Google kicked nearly 600 of the offending apps off its Play store and banned them from its ad monetization platforms, Google AdMob and Google Ad Manager, for violating its disruptive ads policy and disallowed interstitial policy. Disruptive ads are those that come at you in unexpected ways, including by getting in the way of a device’s functions. While they do occur in-app, Google has recently seen a rise in what it calls “out-of-context ads” – those created by malicious developers who program them to pop up when the user isn’t actually active in their app.

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Spotlight

Brand Connections

At Brand Connections, we connect the dots between you, your customers and the world of ever-changing consumer media consumption. People have never been more connected and marketing options have never been more complex. We’re here to make sure your multi-channel marketing mix works cohesively, is relevant to your customers, and engages your partners. Whether you sell through retailers, or you are the retailer, whether you need to drive viewership or activate a sponsorship, we help move your business to the next level. Our offerings are built around genuine insights (and yes, we agree this word is often misused) into your business and your customers. From Fortune 500s to our “sweet spot” helping Challenger Brands, solid strategy drives our turnkey services to deliver superior results.

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