IBM Advertising Accelerator Taps AI To Predict, Rather Than React

LAURIE SULLIVAN | January 9, 2020

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Technology’s development typically outpaces regulations, but earlier this week at CES 2020 Ajit Pai, chairman of the Federal Communications Commission, talked about a set of principles to federally regulate the development of artificial intelligence (AI) in the private sector without stifling innovation. This sets the tone for Advertising Accelerator, the newest addition to the IBM Watson Advertising suite, formerly the Weather Company’s advertising sales division. After 23 days during the fourth quarter of 2019, the results showed a threefold lift in performance compared with the controlled group, said Dave Neway, head of product marketing for IBM Watson Advertising.

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KraftWorks

Advertising. Content. Assets. Social Currency. Whatever you call it, we create it. And we do it with style. But it's more than just the pretty face. There's strategy behind every piece of creative, insights behind every idea, wit behind every website, metrics behind every Like.

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