In-house display ad production: getting started

| August 15, 2018

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In-house display ad production is rising in popularity. It is a way of working that is changing the way marketing teams work and offers organisations tantalising possibilities. There are many reasons for this shift, from advancements in programmatic buying, to sensible requirements for full ad production transparency and control. It is a movement that is a lot more than just a fancy buzzword.

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Content Marketing Institute

Welcome to the Content Marketing Institute (CMI), a UBM company. Our goal is simple: we want to help you with the how-to of content marketing. We have resources to help you navigate how to get started or improve your content marketing efforts, including blog posts, original research and stats, case studies and much more. While you can’t overstate the importance of learning, many marketers simply need help. If you are wondering where to get started or if you have a specific task in mind, we can help.

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