Industry Pros Speak on Gen Z's Need for Authenticity, Community, and Fluidity

| March 16, 2020

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With the cancelation of SXSW due to coronavirus (COVID-19), The Female Quotient quickly shifted its in-person sessions to live but virtual discourse on subjects top-of-mind for marketers today. One especially hot area: building a connection with Generation Z. Several female marketing leaders representing Gen X, millennials, and Gen Z, weighed in on the topic in FQ's SXSW Virtual Equality Lounge — discussing how gen Z is reshaping perspectives.

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BrightFunnel by Terminus

BrightFunnel's industry-leading Revenue Intelligence Suite is now part of the Terminus Account-Based Platform.

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