Insights from the 3 Most-Viewed Video Ads

| January 9, 2017

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Video advertising has become a must for many businesses in the current digital age, when successful, video ads can make a lasting impact on people for a product or business. We looked into some of YouTube’s top viewed video ads to explain exactly what made these videos so successful and how you can use their tactics to your advantage.The third top viewed video advertisement of all time comes from Dove’s Real Beauty Campaign. Dove’s video, “Dove Real Beauty Sketches,” went viral in 2013 on social media shortly after it was created. But what makes this video ad so special and why does it have over 111 million views? The video, which shows different women telling a sketch artist what they look like, sparked an uproar as the women later compare the sketches of themselves against sketches created based on strangers’ descriptions of them.

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DemandGen

DemandGen guides marketing leaders in enterprise organizations along every step of their digital marketing journey, providing best practices and strategies to maximize the return on marketing technology investments. Our team of talented, passionate experts deliver the tools, knowledge and support you need to execute quickly and successfully on your key marketing initiatives.

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Spotlight

DemandGen

DemandGen guides marketing leaders in enterprise organizations along every step of their digital marketing journey, providing best practices and strategies to maximize the return on marketing technology investments. Our team of talented, passionate experts deliver the tools, knowledge and support you need to execute quickly and successfully on your key marketing initiatives.

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