Insourcing vs. Outsourcing: What’s Best for My Digital Marketing?

RON LIEBACK | August 22, 2018

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To insource digital-marketing needs or outsource them? This is the typical question for many businesses, regardless of size. Both have their benefits. But after two decades of experience that includes positions as an employee and employer, outsourcing has continually claimed the dominant hand. When discussing product or service pricing, money talk is always the proverbial elephant in the room. Many businesses won’t provide prospects any cost numbers until the end of a conversation regardless if that conversation lasts three minutes or three months. But when hiring, money talk takes on a much different story. Most businesses will set a hiring budget for their digital marketing needs and spend little time researching the talent needed to move the company forward. This poor research typically leads to a bloated in-house staff. Don’t think this only occurs in startups; some of the most respected companies remain bloated.

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Encore Media Partners

Encore is a Los Angeles-based audience strategy, marketing and media buying agency, which specializes in “live” exhibitions and events, with local, national and global audiences. We have run millions of dollars of advertising across traditional and digital media platforms for visitor acquisition, ticket sales and other event promotion. Encore-directed advertising has been seen in 200 countries and territories.

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Spotlight

Encore Media Partners

Encore is a Los Angeles-based audience strategy, marketing and media buying agency, which specializes in “live” exhibitions and events, with local, national and global audiences. We have run millions of dollars of advertising across traditional and digital media platforms for visitor acquisition, ticket sales and other event promotion. Encore-directed advertising has been seen in 200 countries and territories.

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