Insourcing vs. Outsourcing: What’s Best for My Digital Marketing?

RON LIEBACK | August 22, 2018

article image
To insource digital-marketing needs or outsource them? This is the typical question for many businesses, regardless of size. Both have their benefits. But after two decades of experience that includes positions as an employee and employer, outsourcing has continually claimed the dominant hand. When discussing product or service pricing, money talk is always the proverbial elephant in the room. Many businesses won’t provide prospects any cost numbers until the end of a conversation regardless if that conversation lasts three minutes or three months. But when hiring, money talk takes on a much different story. Most businesses will set a hiring budget for their digital marketing needs and spend little time researching the talent needed to move the company forward. This poor research typically leads to a bloated in-house staff. Don’t think this only occurs in startups; some of the most respected companies remain bloated.

Spotlight

Union-A

Union A is a member-driven organization that exists to provide agency leaders with support, knowledge, and inspiration through an ongoing series of meetups, talks, and panels with industry peers.

OTHER ARTICLES
BRAND MARKETING

We use a data-driven blend of media, experience and content to drive performance

Article | November 10, 2020

eCommerce requires a balance of media, branding, supply chain, and retail excellence. Reprise has a specialist unit, Reprise Commerce, that delivers all of these to grow sales online and offline. Reprise Commerce is built and led by Amazon alumni and organized around Reprise’s proprietary process for accelerating your Customer Flow. Our team of 250 eCommerce specialists globally drives revenue by building brand experiences and operations.

Read More

Discover the Top Perks of LED Advertising

Article | November 10, 2020

Television and newspapers are some traditional methods of doing advertising. Recently to create a significant impact on the audiences, the businesses are focusing on digital solutions like LED advertising screens. One can use the LED advertising screens for presentation, conference, exhibition, brand awareness or stage effect. According to a survey, it has been revealed that the passerby easily recalls the ads displayed on the giant LED screens. It has a serious impact on the brain, and hence the incorporation of LED advertising screens can be seen in businesses.

Read More

Ad-Juster data helps digital publishers access higher ad revenues

Article | November 10, 2020

Ad-Juster is offering online publishers access to key advertising data pricing that will enable them to gain extra revenues for their publications and compare their performance against others in their sector. The FlowIQ Benchmark data is the first such service of its kind, and publishers will be able to use it to find ways of boosting revenues through better ad pricing. They'll also receive early notification about trends such as demand for new types of ad formats. San Diego-based Ad-Juster focuses on data integration for publishers to help them manage and improve ad revenues. Its clients are the majority of the top 100 publishers, and it analyzes more than 1.2 trillion ad impressions and 2.3 billion clicks each month.

Read More

WHAT YOU NEED TO KNOW ABOUT PROGRAMMATIC ADVERTISING

Article | November 10, 2020

We know that one of the biggest obstacles to the development and maintenance of strong digital publishing is time; since content and relationship development is critical to success, learning how to use programmatic advertising to make your paid efforts more efficient can be a good idea. Programmatic advertising has become an important skill set for all online advertisers and publishers. We always promote the use of relationship-building content via blogs, websites and social profiles to convert consumers. Programmatic ad buying isn’t a tool to create community and trust, but it is a door by which new consumers can enter your community. Think of programmatic advertising as a cost-effective way of sending invitations to your brand party. You can’t have the party without sending the invites, but once the guests arrive, you must do the work to keep them entertained and comfortable.

Read More

Spotlight

Union-A

Union A is a member-driven organization that exists to provide agency leaders with support, knowledge, and inspiration through an ongoing series of meetups, talks, and panels with industry peers.

Events