INSTAGRAM FOR BUSINESS IN 2018

| August 13, 2018

article image
Just look at Instagram’s newest features! In the last year alone, Instagram has released dozens of new features for businesses, including new ad types, paid partnership tools, and new ways to drive traffic and make sales. And as more businesses use Instagram to connect with customers, a brand strategy has expanded to include new goals and key performance indicators (KPIs). While businesses used to focus mainly on increasing brand awareness, Instagram is slowly but surely transforming into a full-on sales channel, with more businesses than ever before focusing on Instagram advertising, influencer marketing, and product promotion.

Spotlight

Crosby Marketing

At Crosby, we’re Inspiring Actions That Matter.™ We develop integrated marketing communications programs that help our clients positively impact people’s lives by influencing opinion and motivating behavior change.Our work touches the lives of virtually everyone in America – through programs for government agencies, healthcare organizations, advocacy and social marketing initiatives, and businesses that believe in the power of doing good.

OTHER ARTICLES

Who are your real brand friends? How to communicate with customers during a crisis

Article | April 2, 2020

Note to readers: for the rest of this article, just substitute the word “brand” every time you read “friend.” I was honestly shocked that I had so many friends to start with, and that so many I hadn’t heard from in forever still had my contact details (even if all they had was my email address, and I can’t think of a less effective method of getting my attention). Nevertheless, friends started coming out of the woodwork to “touch base,” as all of us went into work-from-home isolation. At last count, over 350 friends had contacted me- and after seeing what they all had to say, I’ve noticed that there are basically three types of friend in a crisis.

Read More

Brands from Heinz to Netflix are donating to COVID-19 relief. How you can join them

Article | March 21, 2020

A global pandemic isn’t exactly the best marketing opportunity for any brand. As the coronavirus crisis continues, brands are navigating uncharted territory, where business is anything but usual and the line between legitimate advertising and crass opportunism is thinner than ever in the eyes of the general public. Smart brands have found a way to adapt, tapping into their wide cultural reach, supply chains, and more to remind us that there are humans behind those logos. Ford, for example, dropped two ongoing ads that had been planned for March Madness and instead created two new ads around providing Ford Credit customers some breathing room around their car payments. LVMH was one of the first large brand operations to adapt its production line to make hand sanitizer for local hospitals and communities.

Read More

The technology tightrope setup by brand experience

Article | March 23, 2020

No industry is immune from the growing shift toward customer-centricity. With virtually limitless possibilities where customers can turn, brands that expect consistent business need to create and provide engaging customer experiences. Walking the thin line between intriguing and efficient has proven to be overwhelming for brands seeking help from the technology that promises to answer it all. But that’s because technology is just opportunity until you make something of it; it’s the means, not the ends.

Read More

Advanced Ad Tactics, Millennials, Alternative Fuel Vehicles

Article | February 17, 2020

Ahead of the NADA conference in Las Vegas, automotive advertising professionals including Jake Rostollan, executive vice president at Pinnacle Advertising and Neil Gandhi, vice president of marketing at Faulkner Auto Group shared their insights into advanced advertising, the next generation of car buyers, and alternative fuel vehicles, all of which will likely have a significant impact on the future of the automotive sector. Four members of Effectv’s Automotive Advisory Council participated in a panel discussion to dive deeper into these topics at a time when the automotive industry faces widespread disruption and change. To compete, automotive marketers are being tasked with staying progressive and attuned to advanced advertising tactics and opportunities, while at the same time simplifying marketing messages to communicate a dealership’s value.

Read More

Spotlight

Crosby Marketing

At Crosby, we’re Inspiring Actions That Matter.™ We develop integrated marketing communications programs that help our clients positively impact people’s lives by influencing opinion and motivating behavior change.Our work touches the lives of virtually everyone in America – through programs for government agencies, healthcare organizations, advocacy and social marketing initiatives, and businesses that believe in the power of doing good.

Events