Introducing Ad Rebuilding in Nanigans: Driving ROI at Scale with Rapid Campaign Iteration

| March 3, 2017

article image
The most successful performance marketers know the best returns are the result of strategic campaign testing and rapid iteration. When you’re unable to meet your ROI goals, the only way forward is to try something new. On the other hand, when performance is strong, it’s time to build on what’s working and scale that success.The digital advertising marketplace is constantly changing, and to maximize returns at scale, your campaigns need to keep up. Traditional campaign management solutions can make iterating on individual elements of your campaigns—from ads to audiences to creatives—a serious challenge. Especially for advertisers running complex campaigns at scale, making even simple changes across campaigns can mean hours of manual updates and a nightmare of complicated variations.

Spotlight

Neo@Ogilvy

Neo@Ogilvy is Ogilvy & Mather's global media agency and performance marketing network. We apply a data-driven strategic approach and cutting-edge technologies across all digital disciplines (including paid and organic search, display, video, mobile, social media, affiliate marketing, etc.) and traditional channels.

OTHER ARTICLES

Marketers Need to Invest in Detailed Geo Targeting Now

Article | April 16, 2020

Geo targeting is the most under-utilised targeting element available to marketers today, giving a huge opportunity to brands that invest time and money in smarter geo targeting. Most advertising platforms now allow for detailed geo targeting – often down to a zip code/postcode or even to GPS coordinates. Yet it is amazing how few advertisers are consciously investing effort in this area. Audience targeting/ retargeting (via cookies) has dominated online display advertising and is now under threat from legislation and the end of third party cookies. Targeting in search and demographic targeting in logged in social networks attract huge spends. With the end of cookies it has been contextual targeting getting the most attention. This has relegated geo targeting down the list in terms of investment and understanding. This is a mistake as in fact it has many benefits, and to succeed advertisers need to understand how it impacts their business.

Read More

PPC on a budget: Digital advertising for charities

Article | March 11, 2020

Those in charge of charity budgets are met with a tough job; fully dependent on donations and grants, ensuring money is spent effectively is paramount. But predicting the return of your efforts is no easy feat – let alone in the ever-moving world of digital marketing. We already briefly touched on a number of pro bono opportunities offered by global tech giants in this article, but today we’re diving a bit deeper into the first, and perhaps most important, one: Google Ad Grants. First initiated in 2016, Google’s pro bono programme for Google Ads opened up a world of opportunities to the non-profit sector. Where before, the highly competitive search engine was a playing field mostly suitable for multinationals or brands with a killer SEO strategy, it was Google Ad Grants that allowed even small charities to have a piece of the pie.

Read More

Our Promise: Content to Count on During Uncertain Times

Article | April 21, 2020

There is no doubt that we are experiencing times of tremendous change and uncertainty. Yet Univision's mission remains the same -- to inform, empower and entertain U.S. Hispanics.With a strong programming lineup, due to exceptional content partners and a proven strategy, we are focused on super-serving our audience, especially now when they need us most.

Read More

Why Netflix Needs To Brand Its Netflix Originals Differently

Article | March 8, 2020

As the Netflix Original library becomes an increasingly big part of the Netflix overall lineup, we believe that it’s time Netflix started branding its Netflix Originals. Below, we’ll hopefully make the case as to why it should happen and possibly how to do it. We’re writing this in the wake of a huge influx of new streaming services that are operated by big corporations that have multiple labels. We’re also doing it a week after FX on Hulu launches. The issue with this is probably an issue you’ve seen online. “All Netflix Originals are crap” or “all Netflix originals are foreign”. When you think of HBO (one of Warner Medias brands) you know roughly what you’re in for. Top budget series with quality. If you think of Cartoon Network, you know what you’re in for. Likewise, if you mention The CW, you know it’s going to be a lower budget than Warner’s HBO output.

Read More

Spotlight

Neo@Ogilvy

Neo@Ogilvy is Ogilvy & Mather's global media agency and performance marketing network. We apply a data-driven strategic approach and cutting-edge technologies across all digital disciplines (including paid and organic search, display, video, mobile, social media, affiliate marketing, etc.) and traditional channels.

Events