Introducing: Native Ad Builder & Private Marketplace on SPX

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Smaato is a global, real-time advertising platform for mobile publishers, app developers and advertisers. We run the world’s largest independent mobile ad exchange reaching over 1 billion mobile users each month.Get a first look at the releases of Smaato's new Native Ad Builder & Private Marketplace releases on the Smaato Publisher Platform, SPX.

Spotlight

B2B Salg AS

B2B Salg AS is a headhunting and consulting firm that is specialized in recruitment, hiring and training of talents and professionals in sales, marketing and management. We help our clients to find and develop the best candidates to improve performance and create growth. B2B Salg is a part of NSRP - Nordic Sales Recruitment Partners, represented in Oslo, Stockholm and Copenhagen. NSRP has a total of 21 employees and 71 million in revenue.

OTHER ARTICLES

Apple Now Allows Push Notification Advertising

Article | March 4, 2020

The company stated that the majority of Apple devices now are running iOS 13. It is the latest iOS. With that in mind, developers must update their apps using the latest iOS and technologies available. Apple requires developers to use the iOS 13 SDK when creating new apps and updates. This new guideline will start on April 30, 2020. With this kit, apps can provide features, like Dark Mode and others. Furthermore, the company wants developers to ensure that their apps are compatible with supported devices, like the iPhone 11 and the latest iPad. With the latest App Store guidelines, Apple is lifting its restrictions regarding push notifications. The company has banned apps from using push notifications in promoting or advertising products. However, this ban has been lifted as per the current guidelines.

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PPC on a budget: Digital advertising for charities

Article | March 4, 2020

Those in charge of charity budgets are met with a tough job; fully dependent on donations and grants, ensuring money is spent effectively is paramount. But predicting the return of your efforts is no easy feat – let alone in the ever-moving world of digital marketing. We already briefly touched on a number of pro bono opportunities offered by global tech giants in this article, but today we’re diving a bit deeper into the first, and perhaps most important, one: Google Ad Grants. First initiated in 2016, Google’s pro bono programme for Google Ads opened up a world of opportunities to the non-profit sector. Where before, the highly competitive search engine was a playing field mostly suitable for multinationals or brands with a killer SEO strategy, it was Google Ad Grants that allowed even small charities to have a piece of the pie.

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YouTube Will Not Show Advertising on Videos About Coronavirus

Article | March 4, 2020

Coronavirus, which emerged in Wuhan, China, has become one of the most talked about topics in a short time. Especially on social media, many sharing and informing about Coronavirus was made. However, channels that prepare content related to Corona virus on YouTube will not be able to earn income from these videos due to the company policy. Last month, the YouTube channel Insider made a video about the Coronavirus. As of February 11, YouTube announced that it is treating the Coronavirus as a sensitive issue. All videos shot about the Corona virus on YouTube will not be able to receive ads until the next announcement, and therefore will not be able to earn revenue from these videos.

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Ad-Juster data helps digital publishers access higher ad revenues

Article | March 4, 2020

Ad-Juster is offering online publishers access to key advertising data pricing that will enable them to gain extra revenues for their publications and compare their performance against others in their sector. The FlowIQ Benchmark data is the first such service of its kind, and publishers will be able to use it to find ways of boosting revenues through better ad pricing. They'll also receive early notification about trends such as demand for new types of ad formats. San Diego-based Ad-Juster focuses on data integration for publishers to help them manage and improve ad revenues. Its clients are the majority of the top 100 publishers, and it analyzes more than 1.2 trillion ad impressions and 2.3 billion clicks each month.

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Spotlight

B2B Salg AS

B2B Salg AS is a headhunting and consulting firm that is specialized in recruitment, hiring and training of talents and professionals in sales, marketing and management. We help our clients to find and develop the best candidates to improve performance and create growth. B2B Salg is a part of NSRP - Nordic Sales Recruitment Partners, represented in Oslo, Stockholm and Copenhagen. NSRP has a total of 21 employees and 71 million in revenue.

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