Introducing SPX: The Smaato Publisher Platform

| May 18, 2017

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Smaato is a global, real-time advertising platform for mobile publishers, app developers and advertisers. We run the world’s largest independent mobile ad exchange reaching over 1 billion mobile users each month.

Spotlight

Lexis Agency

At Lexis, we help our clients change the conversation. Whether it’s launching a category-defining new product, stealing market share or simply socking it to the competition, we provide award-winning creative communications support for businesses who want to shake things up. Founded in 1992, Lexis is part of the Next15 Communications Group and specialises in Consumer, Corporate and B2B PR, Social Media and Live Experiences. Our consultants, comprised of specialists from in-house and agency backgrounds, work together in integrated teams to deliver award-winning campaigns and outstanding effectiveness.

OTHER ARTICLES

Apple will now allow ads in app notifications on iPhones and iPads

Article | March 6, 2020

Apple has updated its App Store guidelines, with a new report on the matter by 9to5Mac stating that the company will now allow apps to push advertisements, promotions, and marketing material on push notifications on iOS. However, Apple has stated that while push notifications with advertisements can now be sent on iOS devices, app developers will need to offer its users with a clear option to opt out of receiving such material on notifications, and the makers of the apps will need to receive explicit permission from users before delivering ads to their devices.

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WFH in advertising and marketing: tips from prolonged-time champion of location-agnostic function

Article | March 17, 2020

As extra news of pandemic mitigation steps pours in every hour, most every person with a work is asking by themselves how (and if) they’ll be able to continue on executing that task and delivering for on their own and their family members. Most expertise personnel must contemplate on their own lucky: the the greater part of us do not require to sit in our cubicles working day in day out and can very fortunately do our employment from just about anywhere with a notebook and a excellent, trusted world-wide-web relationship. While formal steps like faculty cancellations, travel suspension, and workplace closures will fluctuate depending on whether or not you’re bodily located in, say, Italy or in the north east of the United States, it is clear that we’re, at ideal, looking at a period of adjustment that could span months or months.

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Google updates its ads policy for inappropriate content to include ‘public health emergency’

Article | March 31, 2020

Amid the COVID-19 pandemic, Google Ads has updated its Inappropriate content policy. The updates take aim at keywords around sensitive events, price gouging and more. The update, released Tuesday and effective immediately, does not specifically mention coronavirus, but the change is clearly aimed at preventing advertisers from trying to capitalize on the outbreak. Google banned ads for face masks earlier this month. Why we care. Digital platforms have struggled to stay ahead of misinformation and fraudulent claims as well as price gauging by advertisers trying to take advantage of the coronavirus crisis. This policy update may appear subtle, but it gives Google a clearer path to take action against bad actors and prevent advertisers from advertising on coronavirus-related keywords during this pandemic.

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Google play movies may offer hundreds of free movies with ads

Article | March 26, 2020

Google also offers the ability to buy or rent movies and TV shows from the Play Store. Since 2012, this section is available in several countries. The pricing strategy has not changed, so many still consider it a relatively costly service. But, in some countries, discounts are quite often offered. Now there should be a new feature that will offer watching movies and other content for free. We could say that this service is facing difficulties because of the competition with Netlfix, HBO Go, and the others, where a relatively reasonable monthly payment with full content availability is set up. Now, Google platform will receive a new feature, which we will not find even with the above mentioned Netflix service. This is a free watching option with ads. The current version of Google Play Movies 4.18.37 includes several lines of code to indicate that we will see something like this soon.

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Spotlight

Lexis Agency

At Lexis, we help our clients change the conversation. Whether it’s launching a category-defining new product, stealing market share or simply socking it to the competition, we provide award-winning creative communications support for businesses who want to shake things up. Founded in 1992, Lexis is part of the Next15 Communications Group and specialises in Consumer, Corporate and B2B PR, Social Media and Live Experiences. Our consultants, comprised of specialists from in-house and agency backgrounds, work together in integrated teams to deliver award-winning campaigns and outstanding effectiveness.

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