Is customer experience enhanced by branding e-commerce shipping boxes?

PETE GALBIATI | February 21, 2020

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While an entire marketing industry exists around the concept of experiential packaging and its impact on the customer experience, the focus has been mostly on inner boxes. The Wall Street Journal reports retailers are attempting to offset shipping costs by selling ad space via package inserts that are placed on the inside of boxes, but printing on the outside of shipping boxes still remains a largely untapped market. While the outside of corrugated shipper boxes has been largely ignored, that seems to be changing. Some retail giants, such as Amazon, are driving the trend of branding shipping boxes. It has been more than four years now since Amazon made headlines by plastering its shipping boxes with advertisements for the movie Minions. Amazon has continued to use its shipping boxes to promote its own products.

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Laughlin Constable is a leading independent, family-owned agency with offices in Milwaukee and Chicago. We take brands from now to next. From the beginning, we’ve operated to suit a specific type of client – one who was looking to spark a change. Never ones to sit back, we’ve continually evolved our services to include all disciplines, from design and digital to mobile and analytics. Our only concern is creating a culture that allows us to produce the best work and in turn the best results for our clients.

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