Know Your Target with Cross-Partner Audience Intelligence

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Advertising professionals often work with several digital partners to capitalize on their respective strengths and reach specific audiences. However, partners target using different methods and data sources that often lead to inconsistent insights. This makes it difficult to know how well a campaign reached its desired audience or if one partner is stronger than another.

Having one partner that can digest all of these disparate results reduces this frustration. By using digital tags to capture insights that provide uniform audience intelligence across every digital partner, you can improve the efficiency of implementing audience-driven marketing strategies. Having a central place to collect and organize cross-partner audience insights provides a holistic view of where you will succeed in business.

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Alma

Alma Anchored in the strong belief that brands - like people - have soul, we search for that intangible fiber that touches the lives of consumers creating relevant and unique business building communication ideas that bond them with brands as Soulmates.

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From marketing and advertising blend to internet marketing impact modeling

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With the stop of cookie-centered person journey tracking looming on the horizon, desire in marketing and advertising idea and techniques from the pre-attribution era is on the rise all over again. This is lousy information for the several ad tech vendors who count on cookie-based knowledge, but excellent information for the advertising business. Just after ten several years of regular hoopla, attribution modelling, together with multi-contact attribution, has hardly ever proven to be the guaranteed-hearth way of raising internet marketing success it promised to be. It is this significantly common realization that received the stone rolling in the very first location. Tightening GDPR cookie consent restrictions and Google’s announcement of programs to eliminate third-social gathering cookies by 2020 are only accelerating their drop. A couple months back, Adidas said that its attribution types tended to generate erroneous results these as suggesting that functionality advertising and marketing is the theory driver of e-commerce gross sales. Through econometrics, Adidas ultimately learned that the position of video and other brand name-centered routines had been vastly underestimated.

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Article | March 16, 2020

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Why Using Conversions Imported From Analytics to Google Ads Does Not Actually Make Sense

Article | March 16, 2020

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PPC on a budget: Digital advertising for charities

Article | March 16, 2020

Those in charge of charity budgets are met with a tough job; fully dependent on donations and grants, ensuring money is spent effectively is paramount. But predicting the return of your efforts is no easy feat – let alone in the ever-moving world of digital marketing. We already briefly touched on a number of pro bono opportunities offered by global tech giants in this article, but today we’re diving a bit deeper into the first, and perhaps most important, one: Google Ad Grants. First initiated in 2016, Google’s pro bono programme for Google Ads opened up a world of opportunities to the non-profit sector. Where before, the highly competitive search engine was a playing field mostly suitable for multinationals or brands with a killer SEO strategy, it was Google Ad Grants that allowed even small charities to have a piece of the pie.

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Spotlight

Alma

Alma Anchored in the strong belief that brands - like people - have soul, we search for that intangible fiber that touches the lives of consumers creating relevant and unique business building communication ideas that bond them with brands as Soulmates.

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